Saturday, December 25, 2010

Excellence in Performance - Removing the blinders

"Excellence" seems is one of the most misunderstood words in the English language. How many times have you seen the word dishonored in daily operations of businesses who proclaim "excellence" in word or deed? While everyone wants to project to their customers and staff team that they are seeking excellence in performance, the reality is that mediocre performance is often rewarded as though it were superior. In this economy the time has come to ante up.


Excellence in performance requires commitment. And commitment requires goals and motivated performance resulting from strong staff training, education and motivation. Nothing else will result in attaining excellence in performance.

There are many common stumbling blocks to attaining excellence. Following are the 10 most common errors that can derail excellence in performance:

• Excellence is not mediocrity.

• Excellence is not situational.

• Excellence is not being negative.

• Excellence is not inconsistent.

• Excellence is not deceitful.

• Excellence is not making excuses.

• Excellence is not blameshifting.

• Excellence is not repeating the same mistakes.

• Excellence is not strictly about personal gain.

• Excellence is not influenced negatively by obstacles.

Commitment to excellence is the core value that enables ordinary individuals to accomplish extraordinary success. To attain performance excellence, the previously listed obstacles must be avoided at all cost.

The excellence in performance test

The first step in seeking excellence in performance is to take the following test:

In evaluating your personal performance, write down these 10 obstacles and list the number of times you fell prey to these situations in the last week:

1. Mediocrity. How do you discern mediocrity? If you are accepting less than optimal performance in any situation.

2. Being situational. How do you determine if you are situational? If you perform at different levels based on the situation. For example, a staff person may perform one way in the presence of leadership and perform at a lesser level in the absence leadership.

3. Being negative. It is easily identifiable if you are falling into this trap.

4. Being inconsistent. If you find you are really motivated one day and the next day you are flat, you are inconsistent.

5. Being deceitful. There are no differing levels of deceit. A lie is a lie is a lie. Some individuals seem to grade lying as less or more important based on the act being covered up. In seeking true excellence, there is no lie that is OK.

6. Making excuses. When an individual tries to find a reason why they failed to achieve a certain goal or accomplish a certain task, they may make up an excuse. The excuse seems very real to the mediocre performer. To the individual seeking excellence in performance, excuses are repugnant.

7. Blameshifting. This is once again rooted in failure to perform. With this situation, the individual blames their failure to perform on another person or on perceived obstacles.

8. Repeating the same mistakes. This is probably the most common obstacle for mediocre performers. Football coach Bobby Bowden says,"The worst mistake is to continue to practice the same mistake." This problem must be overcome to attain excellence in performance.

9. Focusing strictly on personal gain. If an individual is concentrating on their own personal gain, their motives are weak. Excellence in performance is about striving to be the best for the benefit of everyone.

10. Being influenced negatively by obstacles. Obstacles are a fact of life. How an individual responds to the obstacles is what separates excellence in performance from everything else. It is essential to establish and engage counter measures to all common obstacles.

Once you complete the test, there several important considerations that will open the door to performance excellence:

• Quantifying your personal performance.

How is this done currently? Is it based on guesswork or real performance indicators?

• What steps are currently being taken to improve your performance?

Do you have a coach or a mentor? If not, then what is the method of new knowledge attainment?

Remember that every act done every day by every staff team member has a direct impact on the success or failure of a business. Every action affects goals on every level. In commitng to excellence in performance, there will only be positive impacts. Make that your passionate goal.

If you have any questions about attaining excellence in performance please feel free to email us at Perform_Max@att.net or go to our website at or join us on Youtube at:

Friday, July 23, 2010

Net membership growth - Results Assured Program!

The health, fitness and wellness business continues to experience fluctuations in the critical performance standard of net membership growth. Most health and fitness clubs along with medical fitness centers continue to engage the erroneous barometer of success measuring new membership sales alone. The only true gauge of successful business operation in our industry is bottom-line profitability measured through all the components related to net membership growth.

While many wellness, fitness and health businesses are experiencing an upsurge in new membership sales, many remain flat, or worse, devolving membership sales. For almost all clubs there has been an increase in attrition that can quickly outpace new membership sales. This is the beginning of the disaster cycle if you do not have a business model in place that is designed for two things:

1. Maximum net membership growth

2. Perpetual increase of all elements relative to net membership growth

With the spike in attrition over the past twelve months there have been many "theories" advanced; Some blame the economy, others blame those who joined and dropped out with a plethora of "proven" reasons why they dropped out, blaming the persons who dropped out and not the business they joined for the cancellation!

Uh huh. If you and your business are ready for maximum net membership growth development within a model that is designed for perpetual growth, then you need the one and only GLH Open Systems Management model.

The GLH Open Systems Management model reconfigures staff team culture and engages previously unused counter-measures for slowing attrition while at the same time increasing new membership sales, personal training, group exercise and massage therapy service lines. No other model even comes close to the performance potential of this revolutionary business model!

Now Perform MAX Systems offers a new program called the "Results Assured" program that puts 50% of our standard guaranteed income into a performance bonus based on 25% net membership growth and 25% personal training increase over the previous year same period of performance. The program is six months in duration and utilizes bi-weekly on-site staff education, motivation and leadership training for maximum impact.

Our standard income guarantee? $1,500 per day plus travel related expenses. That in itself is modest compare to many who espouse so called solutions that don't even work! For this unique program we put our money where our mouth is! 50% ($750) per visit goes into the performance bonus. So does 50% of the travel related expenses! Upon attainment of the agreed to increase, the remaining 50% is paid to us. If we do not reach that benchmark performance standard that was mutually agreed to then no bonus is paid.

What type of business does it work best for? Large multi-purpose health and fitness businesses, medical fitness centers and pretty much every related business that sells memberships, has personal training and has group exercise! NOT ALL clubs will be able to participate. Due to the fact that we put 50% of our income at risk, only clubs that have a staff team that is open to learning a new and dynamic system and has the ability to be motivated to superior performance will be considered.

The program is new so references are limited at this time. For large multi-purpose health and fitness centers, please feel free to check with The Westmoreland Athletic Club located in Greensburg, PA. Their President and CEO Dennis Doyle will be happy to discuss the program with you.

For medical fitness centers, please feel free to check with Baptist Healthplex with two locations; 1. Clinton, MS (located on the campus of Mississippi College) 2. Downtown Jackson, MS The Executive Director, David Carpenter will be happy to discuss the program with you.

Time to close the "old school"! We can easily disprove the "School of False Assumptions"! Time for one thing! Outperform anybody and everybody else with the GLH Open Systems management model! Call us today at (865) 304-9409 or e-mail us at Perform_Max@att.net

Thursday, June 24, 2010

Net Membership Growth - The Model vs The Economy

Our Nation is in the grips of a stunning economic downturn. Realists have addressed the situation with zeal, renewed enthusiasm and have engaged counter measures to help offset the situation. They are not in denial.

The wellness and health club business has been hit especially hard in the attrition department and ancillary income streams. While some see steady new membership sales, the spike in attrition is crippling any hope for most in the all important performance barometer of positive net membership growth.

For the people who are in denial and are unable to see the truth of the issue it may be due to the debilitating conditions associated with the advanced stages of the condition known commonly as “Ostrich Effect” ( http://en.wikipedia.org/wiki/Ostrich_effect ). These afflicted folks proclaim that nothing is wrong and think that they simply need to "work harder". Something is clearly wrong, yet these impaired individuals perceive the opposite. If they do not wake up in time they put their business and their ability to serve their clients at risk.

Almost every industry has been seriously impacted by the effects of the economic climate. THAT is the truth. New business, retention of existing clients and other revenue streams have been negatively impacted for most business operators.

This impact has to do with economic conditions for sure. However, the bigger revelation is how under prepared most businesses have been through business modeling that was never designed to lead them to their true performance potential.

Two factors that have greatly contributed to performance potential actualization in this economic crisis;

1. Old School Clingology (Clingology is not a real word)

2. Advanced Utilization of False Assumptionology (Assumptionology is not a real word)

Old school clingologists have been convinced that "the way we have always done things" is still a viable counter measure to current market conditions. In other words, they still believe that doing things the same way as they always have will produce a different outcome. Einstein had a thought relative that form of bizarre thinking. He said it was a sign of insanity!

The school of false assumptionology is another failed business model. In the school of false assumptionology the business operator has created false notions about what success is or is not and in their mind their model is successful even in spite of obvious and quantifiable evidence to the contrary! I think Einstein's assumption is very applicable here also!

What this economic downturn has done more than anything else is to expose fraudulent business models that were supposedly designed for "success"! Look at how many wellness and health businesses are being crippled with crushing quarterly losses. Many have, under dire false assumptions cut their budget for staffing in a misguided effort to thwart losses. Some have falsely assumed that if there is a spike in attrition representing a decrease in total current memberships, then it makes sense to them to cut staffing. The truth? This false assumption reduces the level of customer service for the active members who are not yet dropping out, but as an unintended result, through the reduction in service delivery, attrition as actually fueled. It is incomprehensible to imagine what they must have been thinking prior to this stern test of performance potential.

Any business that is willing to engage some form of maximum performance methodology has at least managed to survive and many even thrive in this climate! How? By truly engaging the power that every business has...but so few effectively utilize.

For business that truly want to know how they are doing, they should employ a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis done by a professional business consultant so that the business can clearly identify why they are or are not sustaining success potential in this economy.

The foundation upon which any business is constructed is the starting point for true performance potential. Most business were built on the shifting sands of arrogance and under informed thought process. Shifting sand is washed away by the flood of economic downturn.

Strong foundations are built on the knowledge that a motivated staff team with a shared vision of success provides the only opportunity for maximum success. Then by engaging a motivated staff that works together in a synergistic manner the landscape evolves whereby maximum success potential is possible. Then the team must conjure up how to deliver previously unimaginable levels of customer service throughout every department...every day! Then effective goal setting, motivational support, performance benchmark standards in all departments and performance analysis enable the strong foundation in which to begin to build the maximally successful performance potential.

Then the business must shift their focus from new membership sales as the barometer to measure success to net membership growth. Net membership growth entails new membership sales, new member referrals (the number one source of new memberships), point of sale engagement into group exercise (aerobics), personal training and other behavior modification programs for the new member.

Help explode arrogance and denial that has crippled our economy and attack success solutions with strong and unflinching confidence. Something is wrong...but difference makers can change the landscape to a new and positive dimension in no time! As Nike says..."just do it"!

Don't continue to have your success potential and your members success potential limited by "old school" thinking and "false assumptions" that are blatantly and quantifiably FALSE! Join the evolution revolution through the GLH Open Systems management model that is designed for maximum success for both the "not yet fit" populations and also for the businesses who claim to want to serve them.

How?

There are several options.

On-site Business Development - Our new "Results Assured" Business Development Program

Business development through our current Regional Training Centers.

GREATER CINCINNATI AREA - Tri-Health Fitness & Health Pavilion - Cincinnati, OH:

http://www.trihealthpavilion.com/

MS, AL, AR, LA - Baptist Healthplex - Clinton, MS:

http://www.mbhs.org/med_serv/wellness/healthplex.htm

GREATER CHICAGO AREA - NCH The Wellness Center - Arlington Heights, IL:

http://www.nch.org/wellness-facilities/wellness-center/index.php

HARRISONBURG, VA - RMH Wellness Center - Harrisonburg, VA:

http://www.rmhwellnesscenter.com/

GREATER AUGUSTA, GA - Health Central - Augusta, GA

http://universityhealth.org/body.cfm?id=39144

Personal Training - Effectively engaging the not yet fit in personal training -> http://bit.ly/aMrTfV

PERSONAL TRAINING - The Evolution Revolution; Personal Training Business Development Manual/Power Point Presentation -> http://bit.ly/cWGTMc

Membership Sales - The GLH Open Systems management Model Membership Sales Business Development Manual

Perform-MAX Systems on FaceBook --> http://www.facebook.com/pages/Perform-Max-Systems/123258004369779?ref=ss

Perform-MAX Systems on Twitter --> http://twitter.com/performmaxsystm

Or, call today: (865) 687-8554 for more information about on-site staff training and business development programs.

Or via e-mail: Perform_Max@att.net

* SPECIAL OFFER: Complimentary 15 minute phone consultation to evaluate your current performance limiters and determine a powerful pathway for you in order to maximize your true success potential. Call (865) 687-8554 today to arrange your complimentary consultation!

Tuesday, June 8, 2010

Greater Augusta, GA Area - Membership sales & retention seminar

"Maximum Performance - For the membership sales staff"

Membership Sales & Retention Development

Program Date: Thursday June 24, 2010

Time: 10:00am – 1:30pm

Registration Deadline: Friday June 18, 2010

Program Location:

Health Central
945 Broad Street
Augusta, GA 30901

Read about this wellness center --> http://universityhealth.org/body.cfm?id=39144

About The Presenter:

Geoff Hampton specializes in hospital based wellness center and large multi-purpose health club staff team development. He is the creator of the GLH Open Systems Management model that is revolutionizing the way businesses analyze their true performance effectiveness through bench mark standardization in all departments. His primary focus is net membership growth. In creating the culture required for maximum net membership growth Hampton educates attendees and clients about the critical relationship between membership sales, group exercise, personal training and membership referrals for the “not yet fit”.

What will you and your staff team learn?

This seminar will educate, motivate and lead your staff toward maximum performance in both new membership sales and membership retention. While many clubs are experiencing some recent increased activity in new membership sales, most are seeing a significant increase in attrition.

This program engages The GLH Open System Management Model and demonstrates clearly how to increase new membership sales and retention through net membership growth.

This session includes performance benchmark standardization in key elements of new membership sales, performance tracking, goal setting, increased personal training and increased group exercise participation at the point of sale. This is not “theory”. This is maximum success through practical application of a proven system that works!

Who Should Attend?

Hospital Administrators, Executive Directors, Programming Department Heads, Personal Training Directors, Directors of Rehab, Personal Training Staff, Rehab Staff, Group Exercise Directors, Sales Managers, Sales Staff & Front Desk Department Heads.

Registration Pricing: $129 per person

Mail In Registration Form (Call to guarantee registration space)

Your Name: _____________________________________________

Your Title: ______________________________________________

Your E-mail Address: _____________________________________

Club or Business Name: ___________________________________

Street/Mailing Address: ____________________________________

City, State, Zip: __________________________________________

Business Phone #: ________________________

I have enclosed a check for $________________

Make all checks payable to: Club Marketing Resources

Mail to: P. O. Box 30891 * Knoxville, TN * 37930

OR - Call for PayPal credit card payment option

Additional Attendees:

1. _________________________________________________

Title: ________________________________________________

2. _________________________________________________

Title: ________________________________________________

Registration is strictly limited for maximum impact for attendees.

Call today to register! (865) 687-8554

Or E-Mail Perform_Max@att.net

MS, AL, LA, AR Area seminar - "Pumpin' up your personal training business"

"Maximum performance for the personal training staff"

Personal training business development seminar

Program Date: Thursday June 17, 2010

Time: 10:00am – 1:30pm

Registration Deadline: Friday June 11, 2010

Program Location:

Baptist HealthPlex
102 Clinton Parkway
Clinton, MS 39056

Read about this beautiful wellness center:

http://www.mbhs.org/med_serv/wellness/healthplex.htm

About The Presenter

Geoff Hampton specializes in hospital based wellness center and large multi-purpose health club staff team development. He is the creator of the GLH Open Systems Management model that is revolutionizing the way businesses analyze their true performance effectiveness through bench mark standardization in all departments. His primary focus is net membership growth. In creating the culture required for maximum net membership growth Hampton educates attendees and clients about the critical relationship between membership sales, group exercise, personal training and membership referrals for the “not yet fit”.

What will you and your staff team learn?

Personal training is an area that our industry has long underestimated. We require our personal trainers to have recognized personal training certifications, yet as an industry we have no expectation that they will know how to develop the clubs personal training business.

In this dynamic staff training program you and your staff will learn how to develop significant client increases while avoiding the stigma of “selling” personal training. Learn about the importance of benchmark performance standardization, performance tracking, developing a continuum of personal training for the “not yet fit” and how to create a comprehensive club culture designed for maximum personal training performance.

Also learn how to create a dynamic relationship whereby your membership sales staff help educate, motivate and lead new members to your personal trainers in a manner that almost assures new client development.

Who Should Attend?

Hospital Administrators, Executive Directors, Programming Department Heads, Personal Training Directors, Directors of Rehab, Personal Training Staff, Rehab Staff, Group Exercise Directors, Sales Managers, Sales Staff & Front Desk Department Heads.

Registration Pricing: $129 per person

Mail In Registration Form (Call to guarantee registration space)

Your Name: _____________________________________________

Your Title: ______________________________________________

Your E-mail Address: _____________________________________

Club or Business Name: ___________________________________

Street/Mailing Address: ____________________________________

City, State, Zip: __________________________________________

Business Phone #: ________________________

I have enclosed a check for $________________

Make all checks payable to: Club Marketing Resources

Mail to:

CMRI - Perform-MAX Systems
P. O. Box 30891
Knoxville, TN 37930

OR - Call for PayPal credit card payment option

Additional Attendees:

1. _________________________________________________

Title: ________________________________________________

2. _________________________________________________

Title: ________________________________________________

Registration is strictly limited for maximum impact for attendees.

Call today to register! (865) 687-8554

Or E-Mail Perform_Max@att.net

Sunday, May 30, 2010

"The not yet fit" - Potential for success - real or imagined?

In today's rapidly changing healthcare and health focus culture the "not yet fit" are being encouraged at every turn to engage positive lifestyle change to improve their health and wellbeing. Many of the current epidemic of lifestyle related ills can either be prevented through exercise and effective nutritional intake or at the very least minimized. Folks who have already been afflicted can improve their quality of life significantly through exercise and effective nutritional reform. Fact or speculation? FACT.

Who has the best chance to educate, motivate and lead these "not yet fit" populations to true success in these venues of lifestyle modification? Any business that engages safe and effective exercise is at the top of the list. CNN can file reports that exercise does not help anyone lose weight or gain health benefits, but that is false. Some easily disputable findings released and an international news giant runs to print it to the detriment of those who need help the most. The "not yet fit"!

Exercise is now being touted as "medicine". What a great conceptualization! However, for anyone to tout exercise as "medicine" and continue to lack the understanding of what it really takes to educate, motivate and lead the "not yet fit" to true lifestyle change through exercise is really no different than the "old school" health club model which baited "not yet fit" folks to join and then was hopeful they would never show up again.

The "Old School" Model = 1 not yet fit person + high pressure sales + false hope = failure for the "not yet fit"

Now, the "school of false assumptions" is luring the "not yet fit" to join their businesses through a different, but still failure driven model. At the same time, touting "exercise is medicine".

The "School of False Assumptions" Model = 1 "not yet fit" person + false claims that a free fitness evaluation/free fitness assessment/free session with a personal trainer will enable success = failure for the "not yet fit"

Fact or speculation?

FACT

Prove it? Okay. If you subscribe to the "school of false assumptions" model here is your challenge:

1. Analyze active participation by % of new members who have joined since January of 2010

2. Analyze the level of activity of those who are now dropping out due to the "economy" as they say

3. Analyze how many already fit or regular exercisers are dropping out now because of the "economy"

Analysis will prove that folks who never got started exercising are the ones who are dropping out. This despite a virtual promise to help. You know..."exercise is medicine".

So which is more egregious? To sell a "not yet fit" person a membership with no hope that they will use it or to sell a "not yet fit" person a membership with false hope that never materializes?

The beginnings of true change to educate, motivate and lead the "not yet fit" can only happen when the focus is on REAL success planning for that person that is being offered hope. The "not yet fit" are not yet fit due to a vicious cycle of repeated failures. They "hope" and "wish" for success but have a deep seated fear and expectation of failure. That is why it is so easy for a predatory approach like the "old school" to take their money and run.

False Assumptionology (the foundational thinking within the school of false assumptions):

1. Front desk - The fitness staff, personal trainers and group exercise (aerobic) instructors must be certified and maintain that certification during employment. That's good! How about the front desk? You know...the department that has far and away the most daily interactions with members, prospects, dignitaries, press or whomever enters the facility? What certification is required of them? NONE. In fact...most front desk staff have little understanding of most if any of the offerings made to new "not yet fit" members and how important it is to exceed their expectations every day they enter the club.

2. Membership sales related staff - No certification and little effective training. In fact most wellness/fitness facilities use cross-responsibility (staff that do multiple jobs) staff to do membership sales in a false assumption that this technique will save money in the budget! FALSE! The net result is poorly trained staff reluctantly trying the get "not yet fit" folks to join. If exercise is "medicine" then that is a case of malpractice! The "not yet fit" person who ventures into the facility has a NEED to join and a greater NEED to succeed if they join! If they do not join...or worse yet...they join and fail, their deep seated fear of failure has been reinforced!

3. New member offerings - Imagining that a "free" fitness orientation or evaluation will somehow spontaneously and without warning create a regular exerciser where before there was none is ludicrous. The reason the "not yet fit" are not yet fit is because they are not yet in a success cycle. How do you create a success cycle for them? By understanding that it is not a "membership" that will make the difference for them, but a behavior modification!

4. Personal training - During the personal training certification process not one iota of business development strategy is offered. Simply how to deliver safe and effective prescriptive exercise for clients. Many businesses offer new "not yet fit" members an "exercise equipment orientation" under the truly false assumption that in a few sessions about equipment they will somehow overcome their long-term behavior of non-exercise and suddenly opine to work out everyday! Not only is this utterly false, but the business that does this deludes their own thinking into believing that this technique works. IT DOES NOT. See above analysis suggestions for quantifiable evidence to the contrary. Personal training must be delivered in a continuum for "not yet fit" populations if it is to be effective as behavior modification applications.

5. Group exercise (aerobics) - Personal training and group exercise are the two most important early engagement strategies in trying to educate, motivate and lead the "not yet fit" to lifestyle modification success. Group exercise should be engaged for all new members at the point of sale.

If there is to be real hope for the "not yet fit" then there there needs to be radical evolution in an industry that really can make a profound difference for those who need it the most. No more "old school". No more "school of false assumptions". Now? Join the evolution revolution through the GLH Open Systems management model that is designed for maximum success for both the "not yet fit" populations and also for the businesses who claim to want to serve them.

How?

There are several options.

Regional business development through our current Regional Training Centers.

GREATER CHICAGO AREA - Upcoming seminar - "Pumpin' Up Your Personal Training" Seminar - June 10th -> http://bit.ly/dwaTH4

HARRISONBURG, VA - Upcoming seminar - "Pumpin' Up Your Personal Training" Seminar June 30th -> http://bit.ly/93h1g2

GREATER CINCINNATI AREA - Upcoming seminar - Pump up your new membership sales, retention & personal training -> http://bit.ly/9XpFsc

GREATER AUGUSTA, GA area seminars --> http://bit.ly/aWeEmU

PERSONAL TRAINING - The Evolution Revolution; Business Development Manual/Power Point Presentation -> http://bit.ly/cWGTMc

Perform-MAX Systems on FaceBook --> http://www.facebook.com/pages/Perform-Max-Systems/123258004369779?ref=ss

Perform-MAX Systems on Twitter --> http://twitter.com/performmaxsystm

Or, call today: (865) 687-8554 for more information about on-site staff training and business development programs.

Or via e-mail: Perform_Max@att.net

Thursday, May 27, 2010

Greater Chicago Area - "Pumpin' up your personal training!"

"Maximum performance for the personal training staff"

Personal training business development seminar

Program Date: Thursday June 10, 2010

Time: 10:00am – 1:30pm

Deadline: Monday June 7, 2010

Program Location:
The Wellness Center
900 West Central Road
Arlington Heights, IL 60005

Read about this beautiful wellness center! --> http://bit.ly/ctXeUf

About The Presenter
Geoff Hampton specializes in hospital based wellness center and large multi-purpose health club staff team development. He is the creator of the GLH Open Systems Management model that is revolutionizing the way businesses analyze their true performance effectiveness through bench mark standardization in all departments. His primary focus is net membership growth. In creating the culture required for maximum net membership growth Hampton educates attendees and clients about the critical relationship between membership sales, group exercise, personal training and membership referrals for the “not yet fit”.

What will you and your staff team learn?
Personal training is an area that our industry has long underestimated. We require our personal trainers to have recognized personal training certifications, yet as an industry we have no expectation that they will know how to develop the clubs personal training business.

In this dynamic staff training program you and your staff will learn how to develop significant client increases while avoiding the stigma of “selling” personal training. Learn about the importance of benchmark performance standardization, performance tracking, developing a continuum of personal training for the “not yet fit” and how to create a comprehensive club culture designed for maximum personal training performance.

Learn how to create a dynamic relationship whereby your membership sales staff help educate, motivate and lead new members to your personal trainers in a manner that almost assures new client development.

Who Should Attend?
Hospital Administrators, Executive Directors, Programming Department Heads, Personal Training Directors, Directors of Rehab, Personal Training Staff, Rehab Staff, Group Exercise Directors, Sales Managers, Sales Staff & Front Desk Department Heads.

Registration Pricing: $129 per person

Mail In Registration Form (Call to guarantee registration space)

Your Name: _____________________________________________

Your Title: ______________________________________________

Your E-mail Address: _____________________________________

Club or Business Name: ___________________________________

Street/Mailing Address: ____________________________________

City, State, Zip: __________________________________________

Business Phone #: ________________________

I have enclosed a check for $________________

Make all checks payable to: Club Marketing Resources

Mail to:
CMRI - Perform-MAX Systems
P. O. Box 30891 * Knoxville, TN * 37930

OR - Call for PayPal credit card payment option

Additional Attendees:

1. _________________________________________________

Title: ________________________________________________

2. _________________________________________________

Title: ________________________________________________

Registration is strictly limited for maximum impact for attendees.

Call today to register! (865) 687-8554

Or E-Mail Perform_Max@att.net

Harrisonburg, VA - "Pumpin' up your personal training!"

"Maximum performance for the personal training staff"

Personal training business development seminar

Program Date: Wednesday June 30, 2010

Time: 10:00am – 1:30pm

Deadline: Friday June 25, 2010

Program Location:
RMH Wellness Center
501 Stone Spring Road
Harrisonburg, VA 22801

Read about this beautiful wellness center! --> http://bit.ly/ddRYAj

About The Presenter Geoff Hampton
Geoff Hampton specializes in hospital based wellness center and large multi-purpose health club staff team development. He is the creator of the GLH Open Systems Management model that is revolutionizing the way businesses analyze their true performance effectiveness through bench mark standardization in all departments. His primary focus is net membership growth. In creating the culture required for maximum net membership growth Hampton educates attendees and clients about the critical relationship between membership sales, group exercise, personal training and membership referrals for the “not yet fit”.

What will you and your staff team learn?
Personal training is an area that our industry has long underestimated. We require our personal trainers to have recognized personal training certifications, yet as an industry we have no expectation that they will know how to develop the clubs personal training business.

In this dynamic staff training program you and your staff will learn how to develop significant client increases while avoiding the stigma of “selling” personal training. Learn about the importance of benchmark performance standardization, performance tracking, developing a continuum of personal training for the “not yet fit” and how to create a comprehensive club culture designed for maximum personal training performance.

Learn how to create a dynamic relationship whereby your membership sales staff help educate, motivate and lead new members to your personal trainers in a manner that almost assures new client development.

Who Should Attend?
Hospital Administrators, Executive Directors, Programming Department Heads, Personal Training Directors, Directors of Rehab, Personal Training Staff, Rehab Staff, Group Exercise Directors, Sales Managers, Sales Staff & Front Desk Department Heads.

Registration Pricing: $129 per person

Mail In Registration Form (Call to guarantee registration space)

Your Name: _____________________________________________

Your Title: ______________________________________________

Your E-mail Address: _____________________________________

Club or Business Name: ___________________________________

Street/Mailing Address: ____________________________________

City, State, Zip: __________________________________________

Business Phone #: ________________________

I have enclosed a check for $________________

Make all checks payable to: Club Marketing Resources

Mail to:
CMRI - Perform-MAX Systems
P. O. Box 30891 * Knoxville, TN * 37930

OR - Call for PayPal credit card payment option

Additional Attendees:

1. _________________________________________________

Title: ________________________________________________

2. _________________________________________________

Title: ________________________________________________

Registration is strictly limited for maximum impact for attendees.

Call today to register! (865) 687-8554

Or E-Mail Perform_Max@att.net

Saturday, March 6, 2010

Health & Wellness Business - Economic Climate Is What You Make of It

The current economic climate in the U.S. seems to dominate the news recently. As a result, all the doomsday prognosticators are dutifully spreading their poison, and the bad news spreads like wildfire. The truth is, in times of economic uncertainty, wellness/fitness operators who don’t over or under react will thrive.

The importance of strong leadership

It all boils down to planning and leadership. Employees always follow the tenor set by their leaders. If leaders have planned poorly, it will show. If leaders have the "deer in the headlights look," it will also show. And staff members will respond accordingly. Likewise, if a wellness/fitness operator scales back operations and creates a vision of a business waiting for the grim reaper, the result will be predictably negative. Staff and members alike will feel the sense of impending doom. Great leaders are created during unpredictable times like these. Just as certainly, poor leaders are revealed under the same market conditions.

There was a famous football coach at my alma mater (University of Tennessee) many years ago named General Robert Neyland. One of Neylands’ contemporaries paid him a great compliment with the following quote (southernized version): "He can take hisn’s and beat yourn’s, or he can take yourn’s and beat hisn’s!" Translation: It didn’t matter who the General was coaching because he would inevitably make them winners. He was the epitome of great leadership. He didn’t care about economic conditions, recruiting climate or anything else. He knew how to win, and win he did. That’s leadership!

Capitalizing on gloomy news

With these predictions of gloom and doom, the population at large will tend to gravitate toward uplifting endeavors to help them cope with the economic climate. As the press "creates the news" of gloom and doom, they also continue to report on the importance of health and wellbeing. Additionally, on just about every cable network there are fitness programs, nutrition programs, diet programs, infomercials for home exercise equipment and all types of messages urging the general public to take care of themselves through healthy lifestyle modification.

Who is best suited to answer the needs of a stressed-out population during times like these? Wellness/fitness operators, of course. Home exercise equipment always seems like such a great idea to people who are not educated about the failure rate for most home exercise endeavors. However, most home exercise equipment either ends up as a convenient clothes horse or an inconvenient dust collector. The wellness/health industry must reach out to satisfy these needs.
Targeting the right markets Now is the time to get creative and bold. This does not mean increasing your spending significantly, it means rethinking what you are currently doing. The three groups who need the most help during these trying times are the corporate, “not yet fit” and aging markets.

If your facility is not currently pursuing these three markets vigorously, you are missing a truly golden opportunity. These markets are perfect candidates for membership and special programs during the current economic upheaval.

The corporate market. The corporate market needs to maximize employee performance now more than ever before. Wellness/fitness operators, if properly prepared, can reap a bountiful harvest. However, a half-baked, outdated approach will not work. The corporate marketplace is brimming with hope at the prospect of a wellness program that will truly offer employees an opportunity to effect lifestyle change. Remember, corporations’ primary concern is their sedentary employees. These are the employees who don’t go to wellness/health clubs, so be creative in creating programs for them.

The “not yet fit” market. The “not yet fit” market is partially comprised of the previously mentioned sedentary employees. It is, however, much larger than that. It also includes sedentary housewives, sedentary non-professional workers and many other groups. This market is getting plenty of media coverage as to the importance of getting off the couch and into an exercise program.

The aging market. The aging market is another group who are really going for the wellness/health concept and who also fear the volatility of economic chaos. If you want them in your club, power up and go after them. They are ready to change now! REGARDLESS of economic climate. Show them the true pathway to the success they need in dynamic and lasting lifestyle modification!

If you would like additional information on how to navigate the treacherous waters of an economic downturn, contact Geoff Hampton today.

Via e-mail: perform_max@att.net

Or phone: (865) 304-9409

Wednesday, February 10, 2010

NEW Regional Training Centers! - Phase I - Net Membership Growth

Regional Training Centers Confirmed - Phase I 2010

RMH Wellness - Harrisonburg, VA Location - Registration Info & Schedule: http://bit.ly/a4MCRm

Baptist HealthPlex - Clinton, MS Location- Registration Info & Schedule: http://bit.ly/cMvgB5

Health Central - Augusta, GA Location - Registration Info & Schedule:--> http://bit.ly/aWeEmU

Addiotional Info: perform_max@att.net

If you and your staff team would like to create your BEST YEAR EVER, you must attend this dynamic seminar/workshop series! Your ROI will be tremendous!

Phase I clearly illustrates how to create maximum net membership growth. Most clubs focus on new membership sales and consider attrition a seperate entity that every once in awhile needs attention. To make matters worse, most clubs have no real understanding as to how and why personal training should be the bedrock foundation for both new membership sales and enhanced retention performance.

2010 Regional Training Center Program

Phase I - “Creating Maximum Net Membership Growth!” - Through July 31, 20101

Four dynamic seminar/workshops designed to educate, motivate and lead clubs to their best year ever!

Seminar/Workshop 1 – Creating the culture for maximum net membership growth

Seminar/Workshop 2 – Membership sales – Maximum performance from the membership sales staff!

Seminar/Workshop 3 – Personal Training – Maximum performance from the personal training staff!

Seminar/Workshop 4 – Workshop – Putting it all together! Creating and engaging a new business model designed to generate the clubs best revenue year ever!

Two critical factors have greatly contributed to an inability to attain and sustain maximum performance potential actualization in our industry;

1. Old School Clingology (Clingology is not a real word)

2. Advanced Utilization of False Assumptionology (Assumptionology is not a real word)

Old school clingologists have been convinced that "the way we have always done things" is still a viable counter measure to current market conditions. In other words, they still believe that doing things the same way as they always have will produce a different outcome. Albert Einstein said, “Doing the same thing over and over and expecting different results is a sign of insanity.”

The school of false assumptionology is another failed business model. In the school of false assumptionology the business operator has accepted false notions about what success is or is not and in their mind their model is successful even in spite of obvious and quantifiable evidence to the contrary! I think Einstein's assumption is applicable here too!

Register for this seminar/wokshop series and start down the road to maximum performance actualization on an immediate basis! You and your staff team will be educated, motivated and lead to THE business blueprint that cannot fail in any economy! IT IS ALL ABOUT MAXIMUM PERFORMANCE!

Is your club in a region that currently offers one of our Regional Training Centers? Call today for more information: (865) 304-9409 or e-mail GeoffLHampton@aol.com

In 2008 we had more than 100 top clubs register for our Regional Training programs. In 2009 due to other business ventures the program was curtailed. In 2010 the program will be a featured service again for the industry. Here are just a few of the well known clubs that registered for our dynamic 2008 Regional Training Programs:

· Delnor Health & Wellness Center
· The Center Club· Shula’s Athletic Club
· Lakeshore Athletic Clubs
· Health Track Sports and Wellness
· Good Samaritan Health & Wellness
· Good Shepherd Health & Fitness
· Lake Forest Health & Fitness
· Downtown Athletic Club
· YMCA of Metropolitan Chicago
· Sentara Health & Fitness Center
· Riverside Wellness & Fitness Center (VA)
· Fauquier Hospital LIFE Center
· Baptist HealthPlex· Elmwood Fitness Center
· West Jefferson Wellness Center
· YMCA of Chattanooga
· Health Central (GA)
· Peninsula Metropolitan YMCA
· Chelsea Community Hospital Health
· Riverside Health & Fitness Center (IL)
· E’town Swim & Fitness Center
· TriHealth Pavilion
· Cincinnati Sports Club
· YMCA of Greater Cincinnati
· WELLSTAR Health & Wellness
· Centre Club
· CCH Health & Wellness Center
· YMCA of Greater Boston
· Plainfield YMCA
· Caritas Health & Athletic Club
· Mid Cape Racquet & Health Club
· The Weymouth Club
· The Canton Club
· The Kingsbury Club & Spa
· The Longfellow Club
· Maine Pines Racquet & Fitness
· Phifer Wellness Center· Rex Wellness Centers
· The Fitness Center at High Point
· The Club (Greensboro, NC)
· Sports Center (Fayetteville, NC)
· AtlantiCare Life Center
· Spa 23 Health & Racquet Club
· Quest Fitness (Hasbrouck Heights, NJ)
· Elevations Health Club
· Hunterdon Health & Wellness Center
· Duke Center for Living
· YMCA of Northwest North Carolina
· Loyola Center for Health & Fitness
· Highland Park Hospital Health
· And MANY more!

Here are a few typical responses from attendee’s and what they said about our Regional Training programs:

"At FirstHealth, we include our key management and sales staff in Geoff's seminars. His information is real world in that the staff leaves with ideas and systems to actually implement. Geoff's varied experience in the fitness industry makes him a great resource for medical fitness centers, where much of our expertise lies in clinical skills and programming rather than in sales, marketing and retention efforts. I recommend Geoff as one of the few in our industry who has a firm grasp on these aspects of successfully operating a medical fitness center." John Caliri - Director - FirstHealth of the Carolina’s Centers for Health & Fitness – Pinehurst, NC

“I thoroughly enjoyed and benefited greatly from attending your seminar. It was very empowering and motivating!” Michelle - Assistant Supervisor, Member Services - TriHealth Fitness & Health Pavilion - Cincinnati, OH

“Geoff Hampton’s seminar in Pinehurst, NC was a great eye opener for The Wellness Center in Johnson City. We are doing great in sales but needed some help in tracking tours and how to handle phone calls when the caller wants pricing only. Geoff was great to offer a phone script and a tracking system of tours and new joins.” Amy Miller - Membership Services Director - The Wellness Center - Johnson City, TN

“Geoff, I just wanted to thank you again for a great seminar! Everyone is apprehensive when attending these things, but we learned a ton from you! I’m excited to start putting your techniques into motion here at E’town Swim & Fitness Center. Please keep me updated on any upcoming events you will be having in our area.” Brooke Lockhart - Membership Manager - E'town Swim & Fitness Center – Elizabethtown, KY

What do a few top industry business leaders say about Geoff Hampton?

"I’m pleased to be included on Geoff Hampton’s National Advisory Board. I’ve known Geoff for longer than we both probably care to admit, and during that time Geoff has always exhibited the characteristics of innovation, flexibility and integrity in his service to our industry. Geoff’s a veteran pro and someone to whom club operators should be listening, especially NOW." Michael Scott Scudder, President - Club Management Education & Training Online (CMETO)

"Geoff is an industry veteran but that does not even begin to define him. He has been a voice of reason in our business for several decades and his information and his approach are direct, logical and useful. Geoff has a great business mind and it is our luck that he uses it in our industry." Brenda Abdilla – President - Management Momentum – Denver, CO

Perform-MAX Systems staff training programs ARE radically different!

The health and wellness industry experienced a rude awakening with the downturn in the economy. The “Old School” and the “School of False Assumptions”, which have been the standard operating business standards were revealed to be weak and ineffective. Our programs create a unique dynamic that engages maximum NET membership growth. How? Through strong interdepartmental cooperation and bench mark performance standardization blended into strong goal setting with strong ongoing performance analysis.

CALL TODAY AND CREATE YOUR BEST YEAR EVER IN 2010!

Call today for more information: (865) 304-9409

Or e-mail: perform_max@att.net

Thursday, January 28, 2010

2010 Regional Staff Training Centers - Interested?

Is your club interested in becoming a 2010 Regional Staff Training Center?

You and your business can gain tremendous benefit from contracting to become a 2010 Regional Staff Training Center!

In 2008 we had more than 100 top clubs register for our Regional Staff Training programs. In 2009 due to other business ventures the program was curtailed. In 2010 the program will be a featured service again for the industry. Here are just a few of the well known clubs that registered for our dynamic 2008 Regional Staff Training Programs:

· Delnor Health & Wellness Center
· The Center Club
· Shula’s Athletic Club
· Lakeshore Athletic Clubs
· Health Track Sports and Wellness
· Good Samaritan Health & Wellness
· Good Shepherd Health & Fitness
· Lake Forest Health & Fitness
· Downtown Athletic Club
· YMCA of Metropolitan Chicago
· Sentara Health & Fitness Center
· Riverside Wellness & Fitness Center (VA)
· Fauquier Hospital LIFE Center
· Baptist HealthPlex
· Elmwood Fitness Center
· West Jefferson Wellness Center
· YMCA of Chattanooga
· Health Central (GA)
· Peninsula Metropolitan YMCA
· Chelsea Community Hospital Health
· Riverside Health & Fitness Center (IL)
· E’town Swim & Fitness Center
· TriHealth Pavilion
· Cincinnati Sports Club
· YMCA of Greater Cincinnati
· WELLSTAR Health & Wellness
· Centre Club
· CCH Health & Wellness Center
· YMCA of Greater Boston
· Plainfield YMCA
· Caritas Health & Athletic Club
· Mid Cape Racquet & Health Club
· The Weymouth Club
· The Canton Club
· The Kingsbury Club & Spa
· The Longfellow Club
· Maine Pines Racquet & Fitness
· Phifer Wellness Center
· Rex Wellness Centers
· The Fitness Center at High Point
· The Club (Greensboro, NC)
· Sports Center (Fayetteville, NC)
· AtlantiCare Life Center
· Spa 23 Health & Racquet Club
· Quest Fitness (Hasbrouck Heights, NJ)
· Elevations Health Club
· Hunterdon Health & Wellness Center
· Duke Center for Living
· YMCA of Northwest North Carolina
· Loyola Center for Health & Fitness
· Highland Park Hospital Health
And MANY more!

Here is a few typical responses from attendee’s say about our Regional Staff Training programs:

“I thoroughly enjoyed and benefited greatly from attending your seminar. It was very empowering and motivating!” Michelle - Assistant Supervisor, Member Services - TriHealth Fitness & Health Pavilion - Cincinnati, OH

“Geoff Hampton’s seminar in Pinehurst, NC was a great eye opener for The Wellness Center in Johnson City. We are doing great in sales but needed some help in tracking tours and how to handle phone calls when the caller wants pricing only. Geoff was great to offer a phone script and a tracking system of tours and new joins.” Amy Miller - Membership Services Director - The Wellness Center - Johnson City, TN

“Geoff, I just wanted to thank you again for a great seminar! Everyone is apprehensive when attending these things, but we learned a ton from you! I’m excited to start putting your techniques into motion here at E’town Swim & Fitness Center. Please keep me updated on any upcoming events you will be having in our area.” Brooke Lockhart - Membership Manager - E'town Swim & Fitness Center – Elizabethtown, KY

What do a few top industry business leaders say about Geoff Hampton?

"I’m pleased to be included on Geoff Hampton’s National Advisory Board. I’ve known Geoff for longer than we both probably care to admit, and during that time Geoff has always exhibited the characteristics of innovation, flexibility and integrity in his service to our industry. Geoff’s a veteran pro and someone to whom club operators should be listening, especially NOW." Michael Scott Scudder, President - Club Management Education & Training Online (CMETO)

"Geoff is an industry veteran but that does not even begin to define him. He has been a voice of reason in our business for several decades and his information and his approach are direct, logical and useful. Geoff has a great business mind and it is our luck that he uses it in our industry." Brenda Abdilla – President - Management Momentum – Denver, CO

"At FirstHealth, we include our key management and sales staff in Geoff's seminars. His information is real world in that the staff leaves with ideas and systems to actually implement. Geoff's varied experience in the fitness industry makes him a great resource for medical fitness centers, where much of our expertise lies in clinical skills and programming rather than in sales, marketing and retention efforts. I recommend Geoff as one of the few in our industry who has a firm grasp on these aspects of successfully operating a medical fitness center." John Caliri - Director - FirstHealth of the Carolina’s Centers for Health & Fitness – Pinehurst, NC

Why are the Perform-MAX Systems staff training programs so radically different?

The health and wellness industry experienced a rude awakening with the downturn in the economy. The “Old School” and the “School of False Assumptions”, which have been the standard operating business standards were revealed to be weak and ineffective. Our programs create a unique dynamic that engages maximum NET membership growth. How? Through strong interdepartmental cooperation and bench mark performance standardization blended into strong goal setting with strong ongoing performance analysis.

Interested in more information?

Call today for more information: (865) 304-9409

Or e-mail: perform_max@att.net