Monday, November 28, 2011

Health, fitness, medical fitness & YMCA's - Phase I - 2012; Regional Staff Training Program

Regional Staff Training Program


In today's economy, with increased competition (especially discount operators), ever increasing attrition and marketing and promotion more difficult than ever, creating your best year ever may seem impossible. The cost of sending your staff team to conventions, hiring on-site consultants or paying tremendous prices to bring on-site training to your staff team from industry experts is becoming more and more difficult, especially as budgets are reduced and frustration is at an all time high in the industry. Now a simple, yet powerful solution can change everything. Geoff Hampton's dynamic Regional Staff Training program will educate, motivate, inspire and lead your staff team to your best year ever! How? The Perform-MAX System.

The Perform-MAX System has transformed large clubs, small clubs, inner-city clubs, rural clubs, beautiful clubs, clubs in need of capital expenditures...any and all clubs and situations can easily transform from wherever they are to maximum success!

Other possible options:

1. Wait and see what happens”

2. Keep thinking “We can’t afford to do anything”

3. Keep “Thinking it over”

4. Keep “Doing the same thing over and over and expecting a different outcome.”

Cost-effective, powerful, bottom-line changing...end the confusion and frustration.

Introducing The Phase I - 2012; Regional Staff Training Program!

Register below: Phase I - 2012 Regional Staff Training Program is now registering attendees. All Regions have limited space, so the sooner you register you and your staff team the better! Geteducational, motivational and inspirational staff training without the expense of traveling to a "conference" or paying a consultant a daily fee plus expenses. Take a look at the regional hosts and you will see that the level of facility is outstanding! Hundreds of attendees have come to these events in the past. All sessions have been highly rated. Join those who have seen that there is a much better business model than has even been introduced into our industry before. It's called, The Perform-MAX System. Create your best year ever in 2012!




















Educational, Motivational & Inspirational Staff Training!

video


Phase I - “Create Your Best Year Ever!”

Four dynamic seminar/workshops designed to educate, motivate and lead clubs to their best year ever! Dates for each location and online registration also available at: www.fitbiznetwork.com

Seminar/Workshop 1 – Create your best year ever

Seminar/Workshop 2 – Membership sales

Seminar/Workshop 3 – Personal Training: Powering up net membership growth through personal training

Seminar/Workshop 4 – Workshop – Putting it all together! Creating and engaging a powerful business model designed to generate the clubs best revenue year ever

Regional Training Center Hosts:

Region I: Cincinnati Sports Club - Cincinnati, OH






Event Registration: Click on link for dates, times & to register:

Seminar/Workshop 1 – Create your best year ever: http://region1event1.eventbrite.com/

Seminar/Workshop 2 – Membership sales: http://region1event2.eventbrite.com/

Seminar/Workshop 3 – Personal Training: Powering up net membership growth through personal training: http://region1event3.eventbrite.com/

Seminar/Workshop 4 – Workshop – Putting it all together! Creating and engaging a powerful business model designed to generate the clubs best revenue year ever: http://region1event4.eventbrite.com/

Register for all four events now and save: http://region1allaccessticket.eventbrite.com/

Region II: First Health of the Carolina's Health & Fitness Center - Pinehurst, NC






Event Registration: Click on link for dates, times & to register

Seminar/Workshop 1 – Create your best year ever:

Seminar/Workshop 2 – Membership sales:

Seminar/Workshop 3 – Personal Training: Powering up net membership growth through personal training:

Seminar/Workshop 4 – Workshop – Putting it all together! Creating and engaging a powerful business model designed to generate the clubs best revenue year ever:

Register for all four events now and save:

Region III: The Wellness Center - Johnson City, TN




Event Registration: Click on link for dates, times & to register

Seminar/Workshop 1 – Create your best year ever: http://region3event1.eventbrite.com/

Seminar/Workshop 2 – Membership sales: http://region3event2.eventbrite.com/

Seminar/Workshop 3 – Personal Training: Powering up net membership growththrough personal training: http://region3event3.eventbrite.com/

Seminar/Workshop 4 – Workshop – Putting it all together! Creating and engaging a powerful business model designed to generate the clubs best revenue year ever: http://region3event4.eventbrite.com/

Register for all four events now and save: http://region3allaccessticket.eventbrite.com/

Region IV: Location Undetermined At This Time - Chicago, IL

Region V: WELLSTAR Health Place - Marietta, GA











Event Registration: Click on link for dates, times & to register

Seminar/Workshop 1 – Create your best year ever: http://region5event1.eventbrite.com/

Seminar/Workshop 2 – Membership sales: http://region5event2.eventbrite.com/

Seminar/Workshop 3 – Personal Training: Powering up net membership growththrough personal training: http://region5event3.eventbrite.com/

Seminar/Workshop 4 – Workshop – Putting it all together! Creating and engaging a powerful business model designed to generate the clubs best revenue year ever: http://region5event4.eventbrite.com/

Register for all four events now and save: http://region5allaccessticket.eventbrite.com/

Region VI: Location Undetermined At This Time - Greater Baltimore/Washington DC Area

Region VII: Baptist Healthplex - Clinton, MS











Event Registration: Click on link for dates, times & to register

Seminar/Workshop 1 – Create your best year ever:

Seminar/Workshop 2 – Membership sales:

Seminar/Workshop 3 – Personal Training: Powering up net membership growththrough personal training:

Seminar/Workshop 4 – Workshop – Putting it all together! Creating and engaging a powerful business model designed to generate the clubs best revenue year ever:

Register for all four events now and save:

Region VIII: Spa 23 Health & Racquet Club - Pompton Plains, NJ









Event Registration: Click on link for dates, times & to register

Seminar/Workshop 1 – Create your best year ever: http://www.eventbrite.com/event/2512434760

Seminar/Workshop 2 – Membership sales: http://region8event2.eventbrite.com/

Seminar/Workshop 3 – Personal Training: Powering up net membership growththrough personal training: http://region8event3.eventbrite.com/

Seminar/Workshop 4 – Workshop – Putting it all together! Creating and engaging a powerful business model designed to generate the clubs best revenue year ever: http://region8event4.eventbrite.com/

Register for all four events now and save:http://region8allaccessticket.eventbrite.com/

Region IX: Location Undetermined At This Time - Florida

Region X: METRO FITNESS - Montgomery, AL




Event Registration: Click on link for dates, times & to register

Seminar/Workshop 1 – Create your best year ever: http://region10event1.eventbrite.com/

Seminar/Workshop 2 – Membership sales: http://region10event2.eventbrite.com/

Seminar/Workshop 3 – Personal Training: Powering up net membership growththrough personal training: http://region10event3.eventbrite.com/

Seminar/Workshop 4 – Workshop – Putting it all together! Creating and engaging a powerful business model designed to generate the clubs best revenue year ever: http://region10event4.eventbrite.com/

Register for all four events now and save:http://region10allaccessticket.eventbrite.com/

Call Today: (865) 687-8554 or more info online: www.fitbiznetwork.com

Wednesday, September 21, 2011

Effectively Engaging Personal Training

When the "not yet fit" finally reach a point in their lives where they come to grips with their need for lifestyle change, many opt to join a wellness or health club. This sounds like a great idea! However, statistics will show that the failure rate among the "not yet fit" who pay good money to join a club is astronomical. Many ask, Why? The answer is simple. These businesses created initial new member offerings for new members that"sounded" like great ideas when first created.

A few examples of failed wellness and health club offerings for new "not yet fit" members:

1. The "Fitness Evaluation"

This is an initial offering for new members that generally includes time spent with a certified fitness professional whereby the new "not yet fit" member gets an overview of their current level of fitness (or lack thereof) and the fitness professional suggests a work out program for the person.

2. The "Fitness Orientation"

This is a similar venue to the "fitness evaluation". Both are designed with an imagining that somehow the new"not yet fit" member will become so inspired that they suddenly and without warning combust into a motivated regular exerciser!

3. The "Equipment Orientation"

This initial new member offering is the most misguided of all. It presumes that by having a certified fitness professional explain how to use the equipment correctly, the new "not yet fit" member will now be motivated to work out on their own.

4. The "Free Session(s) With A Personal Trainer"

This new member program is based on double false assumptions. One is that the session(s) with the personal trainer will inspire the new "not yet fit"member to become an exerciser or client. The second false assumption is that the personal trainer in 90% of the clubs who have no idea how to create a client from this opportunity will nonetheless create a client.

The industry model for assisting the people who make a decision to join is extremely misleading. The "free fitness assessment", the "free fitness evaluation", the"free equipment orientation", the "free session (s) with a personal trainer" DO NOT create a regular exerciser where one did not exist before these weak offerings were engaged.

What does the new "not yet fit" member really need? They need personal training. They DO NOT need a couple of sessions and done. The DO NEED a comprehensive personal training program that will educate, motivate and lead the person away from their sedentary lifestyle. "Joining a club" is now and has always been viewed as a "membership" by the wellness center or health club. It IS NOT. It is a lifestyle modification opportunity and should be viewed as such.

The new "not yet fit" member will not change long-term inactivity based upon one or two meetings of any kind with a fitness professional. What they NEED is behavior modification. How does one attain and sustain true and lasting behavior modification? Through a continuum of professional education, motivation and leadership. In a wellness center or health club personal training offers the best solution.

The new "not yet fit" member is very likely to drop out in a short period of time without personal training being offered as a continuum of lifestyle change and behavioral modification. When this has not happened, the "not yet fit" member explains upon cancellation to the club or business that it's "the economy". With insufficient knowledge of member failure dynamics the club or business buys into that excuse and the person who wanted to change their quality of life devolves back into their old lifestyle and nothing happened except that their failed thinking has been reinforced.

Imagine these two scenarios:

New Member A joins and becomes active in regular exercise. Previously they were inactive, but for whatever reason they are now active. They were barely able to afford the membership, but joined anyway.

New Member B joins and does not become active in regular exercise. Previously they were inactive, and even after they joined they remained inactive. They were barely able to afford the membership, but joined anyway.

The economy then softens. New Member A Is affected financially, but due to their experience in positive lifestyle change through regular exercise, they remain a member. New Member B has not experienced anything related to regular exercise and it's potential benefit so they quit. Why do they say they are quitting? The economy. The truth? Lack of results.

Again, what does the industry offer these "not yet fit"folks in hopes of creating a regular exerciser where there was not one before they joined? "Free fitness evaluation", "free fitness orientation", "free equipment orientation" or "free session (s) with a personal trainer".Very ineffective.

Think about the people who are joining who are "not yet fit". Only a very small percentage engage these programs. The already fit reject them outrightly. So what is the purpose? None that is quantifiably accurate.

In most clubs or wellness businesses that do not yet understand the true dynamics of personal training the culture evolves with a plethora of excuses as to why personal training doesn't work or won't work. The trainers want to do "fitness assessments". Here is a formula to quantify the lack of success through ineffective offerings; In the first five months of 2010 how many people signed up at the club (s) _____ How many actually did their "fitness assessment"? _____ What about all the others who did not and are are likely going to cancel? How many of the ones who joined and went to their "fitness assessment" became personal training clients? _____ If not many then they too are at risk for cancellation due to the "economy" so to speak.

The home grown excuse diatribe continues with "our members can't afford it", "It's too expensive" and "our personal trainers don't want anymore personal trainers". This is an example of Henry Fords, "Think you can, think you can't, either way you're right" in practical application. It also exemplifies two other relevant quotes; "The great enemy of the truth is very often not the lie, deliberate, contrived and dishonest, but the myth, persistent, persuasive and unrealistic." John F. Kennedy; "Doing the same thing over and over again and expecting a different result is a symptom of insanity." Albert Einstein

It's time to reject failed thinking and look at the real possibilities of true success potential. Time to over ride the negative obstacles that create the perfect storm of mediocrity or worse. The real goal is to create strong and success oriented personal training offerings in as many clubs as possible that offer the best chance for success to the "not yet fit" folks who decide to join.

What about self-employed personal trainers?

Self-employed personal trainers often fail to reach their full potential due to lack of coaching or mentoring. We have a strong personal training mentoring program. Inquire today and create your most successful year ever!

Make the call: (865) 304-9409