tag:blogger.com,1999:blog-70603950805706088592023-11-16T03:26:43.406-08:00Perform-MAX SystemsPersonal Performance ExcellenceGeoffhttp://www.blogger.com/profile/02064105263477277893noreply@blogger.comBlogger21125tag:blogger.com,1999:blog-7060395080570608859.post-54650190372901111822016-12-18T07:51:00.001-08:002016-12-18T07:52:15.351-08:00EXTREME EVOLUTION THROUGH EFFECTIVE MEMBERSHIP SALES DEVELOPMENT<div>
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Our health, fitness, medical fitness, martial arts and wellness industry has evolved over the years through the replication of age-old systems and procedures that were originally designed for high volume sales in primarily smaller clubs. These clubs were focused exclusively on the sale of new memberships. That business model is known today as attrition driven. In other words, their primary goal is to make the sale in a never-ending frenzy of sales intensity. This type of operation can be profitable, but it in no way serves any purpose in helping the people joining to be successful in their quest for lifestyle change. </div>
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Additionally, this model expresses no concern as to whether or not the newly enrolled member even returns to the club once they have made their initial investment and signed on the dotted line. It's all show. It tends to create a staff team dynamic that is completely self-serving. As a result the team goals that can be applied are very limited in scope.</div>
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At the other end of the spectrum, yet utilizing the same basic business model is the type of club that purports to be service driven. This means that while the sale remains important so does keeping the member and having them use the club once they join. </div>
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The outcome for both of these business models are similar. In general, both are marked by controllable attrition rates that can certainly be improved upon. Through the service driven model there is a much better opportunity to develop a total staff team that can truly share a vision of effective inter-departmental values and cooperation. This dynamic also creates an environment whereby goal setting can become much more elaborate and the potential results much greater.</div>
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The reality is that both business models fail to effectively serve the large majority of members who tend to become inactive once they join the club. These inactive members continue to pay for their membership even though they aren't using the club. The attrition driven club views this as a good thing. The service driven operator thinks that it is a bad thing, but the clubs operational actions seem to disavow this thinking.</div>
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For the attrition driven operator, the high rates of attrition and failure to use the facility by paying members are simply viewed as part of doing business and there is no real effort to create change. For the service driven operator the higher than desired attrition levels and poor member participation have created a bottom-line awareness that has led toward an increasingly more stable business operational thought process. </div>
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This new and improved thought process moves outside the antiquated systems and procedures created so long ago. It creates an environment whereby new members will truly be assisted in getting started and continuing an exercise regimen designed to improve their quality of life. The real truth is that it is much healthier to work hard (and smart) to create an active membership that stays with the club and not get caught up in the frantic sales cycle every month.</div>
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Increasingly it seems that there is a big buzz out there promoting low priced memberships. This is the old model in its truest and most pathetic form. Stable long-term success will never come about through the sale of low priced memberships. It will never the optimal solution to making money and serving your clients at the same time. If a comparison is to be drawn to another industry, use the country club business. There are cheap country clubs and everyone who plays golf knows it. Please notice the term inexpensive was not used. The term cheap was applied and with good reason. There is a niche for cheap country clubs. If you know golf, you also know that the cheap country club does not cause the traditional private country club to change their way of doing business. If a cheap operator is hurting your business then you should consider it a wakeup call to improve your business model. Don't throw in the towel and think that cheapening your membership is the answer. The answer is to improve immediately.</div>
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How do you engage "EXTREME EVOLUTION"? First of all you need to realize how much each and every department can contribute to overall club success if they are educated and motivated to do so!<br />
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Make the call! (865) 304-9409 and resolve to evolve in 2017! This year's staff train<br />
ing focus is on membership sales development. Schedule your staff training tody...</div>
Geoffhttp://www.blogger.com/profile/02064105263477277893noreply@blogger.com0tag:blogger.com,1999:blog-7060395080570608859.post-86761252961171242432016-10-13T14:57:00.000-07:002016-10-13T14:57:09.608-07:00<h3 class="post-title entry-title" style="color: blue; font-family: verdana, geneva, sans-serif; font-size: 25.6px; font-stretch: normal; font-weight: normal; letter-spacing: -1px; line-height: normal; margin: 0px;">
<span class="Apple-style-span" style="font-family: "trebuchet ms" , "trebuchet" , "verdana" , sans-serif; font-size: 13px;"><span class="Apple-style-span" style="color: rgb(0 , 0 , 0); font-family: "trebuchet ms" , "trebuchet" , "verdana" , sans-serif; letter-spacing: normal;">Being the best in whatever you do is what maximum performance is all about. But being the best rarely occurs as an unplanned spontaneous event. And simply wishing for it lacks any real potential for fulfillment. Being the best requires vision and desire, which are the primary ingredients for potential. And potential becomes reality when it is supported by consistent, motivated, goal-based performance, along with strong coaching.</span></span></h3>
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<span class="Apple-style-span" style="font-family: "trebuchet ms" , "trebuchet" , "verdana" , sans-serif; font-size: 13px;"><strong style="color: black; font-weight: bold;">Prepare your brain</strong></span><br />
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<span class="Apple-style-span" style="font-family: "trebuchet ms" , "trebuchet" , "verdana" , sans-serif; font-size: 13px;">Being the best begins at the start of every day. It means rising early and getting your body and mind in gear. Early morning is when the brain is prepared to operate at its maximum efficiency. It has not yet been clouded by events that evolve during the course of the day and, unless the person has been consumed by worries during the night, the brain is ready to deliver to the best of its capabilities.</span><br />
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<span class="Apple-style-span" style="font-family: "trebuchet ms" , "trebuchet" , "verdana" , sans-serif; font-size: 13px;">Three things that can help the brain to be its best are allowing for some type of "quiet time" devoted to reflection or creativity, followed by physical exercise and then proper nutrition. No matter how motivated an individual is, their maximal performance and ability to attain goals and exceed expectations will always be enhanced through exercise of the body and the brain, accompanied by proper nutrition.</span><br />
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<span class="Apple-style-span" style="font-family: "trebuchet ms" , "trebuchet" , "verdana" , sans-serif; font-size: 13px;">Potential clients are always more likely to listen to someone who is motivated and fit. The positive impact of a healthy lifestyle are sold short in the business world. True emotional selling comes from an individual's self concept projected to the potential customer. The self concept is exemplified by appearance, motivation and demeanor.</span><br />
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<span class="Apple-style-span" style="font-family: "trebuchet ms" , "trebuchet" , "verdana" , sans-serif; font-size: 13px;"><strong style="color: black; font-weight: bold;">Pursue integrity with vigor</strong></span><br />
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<span class="Apple-style-span" style="font-family: "trebuchet ms" , "trebuchet" , "verdana" , sans-serif; font-size: 13px;">An individual who wants to be the best needs to be an evangelist for integrity. Whenever a potential customer has a question and is answered with ambiguity, or even worse, half-truths or false information, it is an unacceptable disgrace. Maximal performance must never include deception.</span><br />
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<span class="Apple-style-span" style="font-family: "trebuchet ms" , "trebuchet" , "verdana" , sans-serif; font-size: 13px;"><strong style="color: black; font-weight: bold;">Rely on goals</strong></span><br />
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<span class="Apple-style-span" style="font-family: "trebuchet ms" , "trebuchet" , "verdana" , sans-serif; font-size: 13px;">Another essential component to being the best is to review your goals daily and focus on strategies to enhance performance. All goals should be written down in order to make them visual. The adage, "Anything the mind can conceive and believe, it can achieve," is true.</span><br />
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<span class="Apple-style-span" style="font-family: "trebuchet ms" , "trebuchet" , "verdana" , sans-serif; font-size: 13px;">Setting and attaining goals is related to commitment. For someone to consistently attain and/or exceed their goals, they must be motivated from their heart as well as their brain. True success is more emotional than cerebral. The brain must believe that the individual can attain the goals, which is cerebral, but the actual attainment of the goals comes from an emotional commitment that will not allow for failure.</span><br />
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<span class="Apple-style-span" style="font-family: "trebuchet ms" , "trebuchet" , "verdana" , sans-serif; font-size: 13px;">Too many lightly dismiss failure to attain their goals as no big deal. They say, "I'll do better next time!" which is the right cerebral commitment, but it also accepts the failure to attain the goals and sets the failure cycle in motion. The failure cycle is easy to recognize. The "I'll do better next time!" statement is repeated for a period of time until it becomes distinguishably distasteful, and the terminal disease of negativity begins to reveal itself to the individual and their coach.</span><br />
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<span class="Apple-style-span" style="font-family: "trebuchet ms" , "trebuchet" , "verdana" , sans-serif; font-size: 13px;"><strong style="color: black; font-weight: bold;">Evaluate performance</strong></span><br />
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<span class="Apple-style-span" style="font-family: "trebuchet ms" , "trebuchet" , "verdana" , sans-serif; font-size: 13px;">The job of the business coach is to get the individual and the team on target at the beginning of the goal cycle and inspire them to stay on or ahead of target throughout the goal period. Failure to attain set goals is thus a mutually shared burden. Performance must be evaluated daily both by the individual through self-examination and by the coach to identify positive and negative trends and modify the methodology accordingly.</span><br />
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<span class="Apple-style-span" style="font-family: "trebuchet ms" , "trebuchet" , "verdana" , sans-serif; font-size: 13px;">Maximum success can only occur when all of these ingredients are in place and the coach, the individual and the team work together effectively as a team with one goal in mind...to TRULY be the best.If you would like additional information on this issue, please feel free to contact me at: (865) 304-9409</span><br />
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<span class="Apple-style-span" style="font-family: "trebuchet ms" , "trebuchet" , "verdana" , sans-serif; font-size: 13px;">Or e-mail: <a href="mailto:perform_max@att.net" style="color: #de7008;">geoff@geoffhampton.org </a></span></div>
Geoffhttp://www.blogger.com/profile/02064105263477277893noreply@blogger.com0tag:blogger.com,1999:blog-7060395080570608859.post-39700257830587049052015-05-12T05:46:00.001-07:002015-05-12T08:23:49.165-07:00POWERING UP PERFORMANCE: Incoming Membership Sales Calls<h3 class="post-title entry-title" itemprop="name" style="background-color: #f6f6f6; color: blue; font-family: Verdana, Geneva, sans-serif; font-size: 20.7999992370605px; font-stretch: normal; font-weight: normal; letter-spacing: -1px; margin: 0px;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIZwzlXrOHkBFxGnKi-iMJZ5SDolmLv6m62SeCg-f7PKngg9P-4Gl1rqHFdyAu3jmqUpKcyDw2Mvrm-fTELzZWVrN9cibuxrJ14nujqlsRnB6FVN4TaJ-W-h0Dq_kc3CU2P9SXuCyPL0u1/s1600/1+a+a+g+a+calls6.jpg" imageanchor="1" style="color: #de7008; margin-left: 1em; margin-right: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIZwzlXrOHkBFxGnKi-iMJZ5SDolmLv6m62SeCg-f7PKngg9P-4Gl1rqHFdyAu3jmqUpKcyDw2Mvrm-fTELzZWVrN9cibuxrJ14nujqlsRnB6FVN4TaJ-W-h0Dq_kc3CU2P9SXuCyPL0u1/s1600/1+a+a+g+a+calls6.jpg" style="border-width: 0px;" width="320" /></a></div>
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<b style="font-family: Arial, Helvetica, sans-serif; text-align: start;">Incoming Membership Sales Calls - Performance Matters!</b></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Most health, fitness and medical fitness clubs know that incoming membership telephone calls represent a very important opportunity to increase membership sales. However, far too many do not understand the real why or how that maximum performance in this critical sales generator represents. As a result mediocre performance is accepted and imagined as acceptable.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;">Most strong sales businesses KNOW the importance of that ringing phone and what the opportunity means in terms of increased sales results and ROI in marketing and promotion. Most strong sales businesses engage strong staff training, effective word tracks, goal setting and performance analysis. How about yours?</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;">Have you ever calculated the cost per incoming telephone membership inquiry? These calls are the result your marketing and promotion. They are expensive! So why not view this opportunity for what it is? IMPORTANT!</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;"><b>Think about this important opportunity:</b></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;"><b>1. Who takes these calls?</b></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;">If your business is not utilizing a stand alone membership department then you are losing more opportunities than you think.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;"><b>2. Of those who take these calls, what is their level of training?</b></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;">Even a stand alone membership department who does not fully understand what these opportunities represent, or who misunderstand how important words and information on the phone are miss many opportunities to convert these callers to members.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;"><b>3. What is your businesses bench marked expectation of performance in taking membership calls?</b></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;"><b>4. Do you accurately track performance? You'd be surprised how many businesses use loose analysis and non quantifiable information to evaluate performance in membership calls to appointments.</b></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;"><b>5. Do you use an actual word track or do representative's "wing it"?</b></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;">Here are a couple of examples of performance and the difference between average performance and maximum performance:</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">The numbers don't lie. As you may notice, it is equally important to engage bench marked performance standards appointment to show and first time closing expectations. These represent a well trained membership staff team that has been thoroughly trained, that use strong goal setting and whose performance is measured.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">You don't know what you don't know until you know...you know?</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Let Perform-MAX Systems coach your team toward maximum performance through a simple and inexpensive Skype/Phone training program. Go to <a href="http://www.geoffhampton.org/" style="color: #de7008;">www.geoffhampton.org</a> and learn more. The cost to NOT DO THAT is to continue to do what you have always done which has led you to continue to perform how you have always performed. Make this your best year ever! Go for maximum success!</span></div>
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="font-family: Arial, Helvetica, sans-serif;">12 week program...dynamic training...very cost-effective...</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Make the call: (865) 304-9409</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Send an email: <a href="mailto:geoff@geoffhampton.org" style="color: #de7008;">geoff@geoffhampton.org</a></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Go to the website: <a href="http://www.geoffhampton.org/" style="color: #de7008;">www.geoffhampton.org</a></span></div>
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Geoffhttp://www.blogger.com/profile/02064105263477277893noreply@blogger.com0tag:blogger.com,1999:blog-7060395080570608859.post-68076705875394881092014-03-19T11:06:00.003-07:002014-03-19T11:06:39.860-07:00DYNAMIC 4 DAY STAFF TRAINING PROGRAM ON DVD<span style="font-family: Arial, Helvetica, sans-serif;">In today's economy most health, fitness and medical fitness businesses are trying to keep a tight budget. However, staff team development is the key to "pumping up the bottom-line"! If you could save money in staff training and yet increase your bottom-line as a direct result, would you consider it or keep doing what you've been doing?</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">35 year industry veteran Geoff Hampton is now offering his four day intensive, interactive staff training program called, "Create your best year ever!" in the form a four DVD set. This four day motivational staff development program was recorded at The Galter LIFECENTER in Chicago, IL.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">This incredible program will educate, motivate and lead your staff team to previously unimaginable levels of success. It is no "old school" nonsense and includes no "false assumptions". Only 100% quantifiable techniques and proven business success strategies that have created maximum performance for so many staff teams.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Day One: A comprehensive overview of the Perform-Max system and strategies that lead the staff team toward maximum performance.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>DAY ONE</b></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Order online at <a href="http://www.geoffhampton.org/">www.geoffhampton.org </a></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Day Two: A combination program of powerful membership sales business strategy and Hampton's unique interactive staff participation program.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>DAY TWO</b></span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Order online at </span><span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.geoffhampton.org/">www.geoffhampton.org</a> </span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Day Three: A combination program of powerful personal training business strategy and Hampton's unique interactive staff participation program.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>DAY THREE</b></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihRT4kUhJCtDRXAoRSshdZcM5xt_bIbSbKPf44t_zOgkff2AEZx-FFLsEPA_1RRdVbbbzuIEHe7XScyAWzV0ZQ83Wj1LWF6ZKQjmSs6wgseiJY8xI74lmPdqlLyeMlJh96wgrBGl7kA30D/s1600/1+a+a+g+galter+pt+3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihRT4kUhJCtDRXAoRSshdZcM5xt_bIbSbKPf44t_zOgkff2AEZx-FFLsEPA_1RRdVbbbzuIEHe7XScyAWzV0ZQ83Wj1LWF6ZKQjmSs6wgseiJY8xI74lmPdqlLyeMlJh96wgrBGl7kA30D/s1600/1+a+a+g+galter+pt+3.jpg" height="198" width="320" /></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Order online at </span><span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.geoffhampton.org/">www.geoffhampton.org </a></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Day Four: A comprehensive review of these dynamic business strategies designed by Geoff Hampton that will help you and your staff team create your best year EVER!</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">DAY FOUR</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHsfhye0zfcdGTA6v7xZggdOAm691DsqWC-aNNUH9wDm7Xl2_IIw8hIlx6xmWIIUBnGlP2afjEbq_33CCLjaCkayzOLPcqW9r4WHqmRBaKbd99VMtayIREuZfahvBLnsI0rPihs6QFX_Z9/s1600/1+a+a+g+close+galter+23.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHsfhye0zfcdGTA6v7xZggdOAm691DsqWC-aNNUH9wDm7Xl2_IIw8hIlx6xmWIIUBnGlP2afjEbq_33CCLjaCkayzOLPcqW9r4WHqmRBaKbd99VMtayIREuZfahvBLnsI0rPihs6QFX_Z9/s1600/1+a+a+g+close+galter+23.jpg" height="173" width="320" /></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif; text-align: center;"> Order online at </span><span style="font-family: Arial, Helvetica, sans-serif; text-align: center;"><a href="http://www.geoffhampton.org/">www.geoffhampton.org </a></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Watch short video about these DVD's:</span></div>
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<a href="http://animoto.com/play/9lcP0lOnXbjwZqxWIDfM6Q"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvtSVmMejEsVzY7YfrL6Mw2nEpu3yxR8-TKaGt3fwv2HXB9erCooBMhkk5H0O3HvJSVVlZckfr85OB8wVfn1LVzCyezcjP2IjDkmoO9LZCOOhKn84N4La8FRzqxApT0Qz4Cnf7zRsQPrjE/s1600/1+a+a+g+a+g+galter+animoto+vid.jpg" height="226" width="320" /></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">You may also simply call or text Geoff Hampton at (865) 304-9409 for more information or email him at <a href="mailto:geoff@geoffhampton.org">geoff@geoffhampton.org </a></span></div>
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<a href="http://www.geoffhampton.org/"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMvbnoL8gsj7r_CDDU_7A633GpC6RBzMGdFuHBRW1D4BZhyphenhyphenico0zSUFs-KtbfKMjqN8h5MyeJATy5fbBvpJQpw9UCJLVzRTRGacTaiBHErGbbEabB29NS-i2SxPGCcgOf89wAwIrWsPQee/s1600/1+a+for+more+geoffhampton.org.jpg" height="83" width="320" /></a></div>
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Geoffhttp://www.blogger.com/profile/02064105263477277893noreply@blogger.com0tag:blogger.com,1999:blog-7060395080570608859.post-38921236917532539432014-03-03T07:16:00.000-08:002014-03-03T07:20:59.106-08:00CREATE YOUR BEST YEAR EVER...NOW!<span style="font-family: Arial, Helvetica, sans-serif;"><b>Want To Create Your Best Year Ever...NOW?</b></span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">It will not happen by continuing to do what you've always done.</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbmlASKSQfjZMw5KpSK5CKUMsBvo6ym2TwxysGn4aIzRK7N-YHby5L8pIUtyX07oTwUxHtBkQGmYGzzSqO-diPT2tKa-6LdB34Ae9dh07jpZIofpTffdrpcFbeF6J-5ZcRj8kxl9DnbniF/s1600/111+a+a+a+a+success+pic.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbmlASKSQfjZMw5KpSK5CKUMsBvo6ym2TwxysGn4aIzRK7N-YHby5L8pIUtyX07oTwUxHtBkQGmYGzzSqO-diPT2tKa-6LdB34Ae9dh07jpZIofpTffdrpcFbeF6J-5ZcRj8kxl9DnbniF/s1600/111+a+a+a+a+success+pic.jpg" /></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Success is not a perception. Success is a measurable value that cannot be offset by opinion or a collective denial. Most health, fitness and medical fitness businesses have opted to accept success as a perception. The real goal should always be MAXIMUM SUCCESS.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">It's funny, because when I do seminars or speak at conferences, one of the things I always do is ask, "Who here wants to be the BEST?" Guess what? Inevitably, everybody raises their hand! Their imagined goal is to be the BEST!</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>At Galter LIFECENTER in Chicago, IL</b></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">In order to know the real truth in performance, a 100% quantifiable performance tracking system must be in place that includes all departments.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">A quantifiable system is used to measure both team and individual performance. The system must include all aspects of needed performance if the assessment is to be accurate.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">A 100% quantifiable tracking system is the value by which goal related expectations are measured.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Goals must include sub-goals in order to create the opportunity for maximum success.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">This is a conceptualization that most businesses cannot fathom. Why? Because the concept has never been fully explained or illustrated to them so they continue to do what they have always done which leads them where they have always gone.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">How about this? One client exceeded personal training revenues for the previous 5 year period in one year. How would that work for your business?</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Or this? A client increased their net membership growth compared to the previous year by more than 700% in only six months. How would that work for your business?</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">How about a business relationship that placed 50% of performance payment into the form of a bonus based on mutually agreed to performance results? Yup. Shop that around and see what you come up with! This unique program is called, "RESULTS ASSURED".</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Also, how about on-site training, or on-site short term performance enhancement training? How about Skype or phone coaching/mentoring?</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Who is Geoff Hampton? Geoff has been in the health and fitness business for more than 35 years. His first business column (mare than 150 in print) was published in 1983 by IRSA (Called IHRSA now). It was called, "Secrets of Membership Sales".</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">With many, many more through the years like.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>If you and your staff team want to create your best year ever...go to Geoff Hampton's website:</b></span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.geoffhampton.org/"><b>http://www.geoffhampton.org/ </b></a></span></div>
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<b><br /></b></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>Then make the call!</b></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>(865) 304-9409</b></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>Learn the REAL truth about maximum performance!</b></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span>Geoffhttp://www.blogger.com/profile/02064105263477277893noreply@blogger.com0tag:blogger.com,1999:blog-7060395080570608859.post-39666815853253118812011-11-28T02:53:00.000-08:002011-12-03T10:03:46.905-08:00Health, fitness, medical fitness & YMCA's - Phase I - 2012; Regional Staff Training Program<b style="text-align: center; "><span style="font-size: 14pt; "><div style="display: inline !important; "><b style="font-size: 16px; "><span style="font-size: 14pt; ">Regional Staff Training Program</span></b></div></span></b><br /><div><div><div><div style="text-align: center;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: 19px;"><b><br /></b></span></span></div><div><div><div style="text-align: left;"><span class="Apple-style-span"><span class="Apple-style-span">In today's economy, with increased competition (especially discount operators), ever increasing attrition and marketing and promotion more difficult than ever, creating your best year ever may seem impossible. The cost of sending your staff team to conventions, hiring on-site consultants or paying tremendous prices to bring on-site training to your staff team from industry experts is becoming more and more difficult, especially as budgets are reduced and frustration is at an all time high in the industry. Now a simple, yet powerful solution can change everything. Geoff Hampton's dynamic Regional Staff Training program will educate, motivate, inspire and lead your staff team to your best year ever! How? The Perform-MAX System.</span></span></div><div style="text-align: left;"><span class="Apple-style-span"><span class="Apple-style-span"><b><br /></b></span></span></div><div style="text-align: left;"><span class="Apple-style-span"><span class="Apple-style-span"><b>The Perform-MAX System has transformed large clubs, small clubs, inner-city clubs, rural clubs, beautiful clubs, clubs in need of capital expenditures...any and all clubs and situations can easily transform from wherever they are to maximum success!</b></span></span></div><div style="text-align: left;"><span class="Apple-style-span"><p class="MsoNormal"><b><span style="font-family: Arial; "><span class="Apple-style-span">Other possible options:</span></span></b></p><p class="MsoNormal" style="margin-left:37.5pt;text-indent:-19.5pt;mso-list:l0 level1 lfo1; tab-stops:list 37.5pt"><span class="Apple-style-span"><span style="font-family: Arial; ">1.<span style="font:7.0pt "Times New Roman""> </span></span><!--[endif]--><span style="font-family: Arial; ">“<i>Wait and see what happens”</i><o:p></o:p></span></span></p> <p class="MsoNormal" style="margin-left:37.5pt;text-indent:-19.5pt;mso-list:l0 level1 lfo1; tab-stops:list 37.5pt"><!--[if !supportLists]--><span class="Apple-style-span"><span style="font-family: Arial; ">2.<span style="font:7.0pt "Times New Roman""> </span></span><!--[endif]--><span style="font-family: Arial; ">Keep thinking <i>“We can’t afford to do anything”</i><o:p></o:p></span></span></p> <p class="MsoNormal" style="margin-left:37.5pt;text-indent:-19.5pt;mso-list:l0 level1 lfo1; tab-stops:list 37.5pt"><!--[if !supportLists]--><span class="Apple-style-span"><span style="font-family: Arial; ">3.<span style="font:7.0pt "Times New Roman""> </span></span><!--[endif]--><span style="font-family: Arial; ">Keep <i>“Thinking it over”</i><o:p></o:p></span></span></p> <p class="MsoNormal" style="margin-left:37.5pt;text-indent:-19.5pt;mso-list:l0 level1 lfo1; tab-stops:list 37.5pt"><!--[if !supportLists]--><span class="Apple-style-span"><span style="font-family: Arial; ">4.<span style="font:7.0pt "Times New Roman""> </span></span><!--[endif]--></span><span style="font-family: Arial; "><span class="Apple-style-span">Keep “Doing the same thing over and over and expecting a different outcome.”</span></span></p></span></div><div style="text-align: left;"><span class="Apple-style-span"><span class="Apple-style-span"><b><i>Cost-effective, powerful, bottom-line changing...end the confusion and frustration.</i></b></span></span></div><div style="text-align: left;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: 19px;"><b><br /></b></span></span></div><div style="text-align: left;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: 19px;"><b>Introducing The Phase I - 2012; Regional Staff Training Program!</b></span></span></div><div style="text-align: left;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: 19px;"><b><br /></b></span></span></div><div style="text-align: left;"><span class="Apple-style-span"><span class="Apple-style-span"><span class="Apple-style-span" style="background-color: rgb(255, 255, 255); "><b>Register below: Phase I - 2012 Regional Staff Training Program is now registering attendees. All Regions have limited space, so the sooner you register you and your staff team the better! Geteducational, motivational and inspirational staff training without the expense of traveling to a "conference" or paying a consultant a daily fee plus expenses. Take a look at the regional hosts and you will see that the level of facility is outstanding! Hundreds of attendees have come to these events in the past. All sessions have been highly rated. Join those who have seen that there is a much better business model than has even been introduced into our industry before. It's called, The Perform-MAX System. Create your best year ever in 2012!</b></span></span></span></div></div><div><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgG1ivFuLDmp6QCWZkZvkm9NH4JzcYS08vrdSoQ9LVVrhW4fYJF-0_vPiqXNuZ3qxQ1UOWkExpwEbaBFXJDu-GRHa2XH6csCJ9Migw-wLf_DpdHRuR4A5z-A29jbDNP6NAEWZE1Mk9Qs4HX/s400/111+a+g+aeducation+regional.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5680015245220581826" style="color: rgb(0, 0, 238); text-decoration: underline; float: left; margin-top: 0px; margin-right: 10px; margin-bottom: 10px; margin-left: 0px; cursor: pointer; width: 400px; height: 215px; " /></div><div><div><p class="MsoNormal" align="center" style="text-align: left;"><span class="Apple-style-span"><u><br /></u></span></p><div style="text-indent: -26px;"><span class="Apple-style-span"><br /></span></div><p class="MsoNormal" align="center" style="text-align:center"><br /></p><p class="MsoNormal" align="center" style="text-align: left;"><span class="Apple-style-span"><u><br /></u></span></p><p class="MsoNormal" align="center" style="text-align:center"><br /></p><p class="MsoNormal" align="center" style="text-align: left;"><u><br /></u></p><p class="MsoNormal" align="center" style="text-align: left;"><u><br /></u></p><p class="MsoNormal" align="center" style="text-align:center"><img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 400px; height: 376px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0TGDE6E3frhMtcWqEWufPC8esgw5miaQcNehntxamOTkGldQaSwO_ZTIq7BhV8T38-3P-I7H6kDwtvy9cu5B5uuUYBoWhS15zCJSvqp1RZjHZDgXPjv96kqcgSJDpxHrSFJONrGTM8GWk/s400/111+a+g+aattendee+clubs+list.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5680001771322355522" /></p><p class="MsoNormal" align="center" style="text-align:center"><br /></p><p class="MsoNormal" align="center" style="text-align:center"><br /></p><p class="MsoNormal" align="center" style="text-align:center"><br /></p><p class="MsoNormal" align="center" style="text-align:center"><b><i><span style="font-size:14.0pt; font-family:Arial"><br /></span></i></b></p><p class="MsoNormal" align="center" style="text-align: left; text-indent: -26px;"><span style="font-family: Arial; "><br /></span></p><p class="MsoNormal" align="center" style="text-align:center"><b><i><span style="font-size:14.0pt; font-family:Arial"><br /></span></i></b></p><p class="MsoNormal" align="center" style="text-align: left; text-indent: -26px;"><span></span></p><div style="text-indent: -26px; "><span><br /></span></div><p></p><p class="MsoNormal" align="center" style="text-align:center"><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: 19px;"><b><i><br /></i></b></span></span></p><p class="MsoNormal" align="center" style="text-align:center"><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: 19px;"></span></span></p><p class="MsoNormal" align="center" style="text-align:center"><b><i><span style="font-size:14.0pt; font-family:Arial"><br /></span></i></b></p><p class="MsoNormal" align="center" style="text-align:center"><b><i><span style="font-size:14.0pt; font-family:Arial"><br /></span></i></b></p><p class="MsoNormal" align="center" style="text-align:center"><b><i><span style="font-size:14.0pt; font-family:Arial"><br /></span></i></b></p><p class="MsoNormal" align="center" style="text-align:center"><b><i><span style="font-size:14.0pt; font-family:Arial"><br /></span></i></b></p><p class="MsoNormal" align="center" style="text-align: left;"><b><i><span style="font-size:14.0pt; font-family:Arial">Educational, Motivational & Inspirational Staff Training!</span></i></b></p> <p class="MsoNormal" align="center" style="text-align:center"><b><span style="font-size:11.0pt;font-family:Arial"><o:p> </o:p></span></b></p> <p class="MsoTitle" align="left"><span style="font-size: 7.0pt"><o:p> </o:p></span></p> <p class="MsoTitle" align="left"><span style="font-size: 14.0pt"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.blogger.com/video.g?token=AD6v5dxZI_zzF9-Wp2lcdYM4nf9xF9c6-zWx9ekQkjdxztoPzutmqKVqSPJMbe3azV6M8ZM0G_VjDAdYy9lDGIO8qA' class='b-hbp-video b-uploaded' frameborder='0'></iframe></span></p><div style="text-indent: -26px;"><span class="Apple-style-span"><br /></span></div><p class="MsoTitle" align="left"><span style="font-size: 14.0pt">Phase I - <i>“Create Your Best Year Ever!”</i></span></p><div><i><span><span class="Apple-style-span"><b>Four dynamic seminar/workshops designed to educate, motivate and lead clubs</b> to their best year ever! Dates for each location and online registration also available at: <a href="http://www.blogger.com/www.fitbiznetwork.com">www.fitbiznetwork.com</a></span></span></i></div> <p class="MsoTitle" align="left"><span style="font-size: 7.0pt"><o:p> </o:p></span></p> <p class="MsoTitle" align="left"><span style="font-size: 11.0pt">Seminar/Workshop 1 </span><span style="font-size: 11pt; ">– Create your best ye</span><span class="Apple-style-span" style="font-size: 15px; ">ar ever</span></p><p class="MsoTitle" align="left"><span style="font-size: 11pt; "><span style="font-size: 11pt; ">Seminar/Workshop 2 </span><span style="font-size: 11pt; ">– Membership sales</span><o:p></o:p></span></p> <p class="MsoTitle" align="left"><span style="font-size: 7pt; "><o:p> </o:p></span></p> <p class="MsoTitle" align="left"><span style="font-size: 7pt; "><o:p> </o:p></span></p> <p class="MsoTitle" align="left"><span style="font-size: 11.0pt">Seminar/Workshop 3 </span><span style="font-size: 11pt; ">– Personal Training: Powering up net membership growth through personal training</span></p> <p class="MsoTitle" align="left"><span style="font-size: 7pt; "><o:p> </o:p></span></p> <p class="MsoTitle" align="left"><span style="font-size: 11.0pt">Seminar/Workshop 4 </span><span style="font-size: 11pt; ">– Workshop – Puttin</span><span class="Apple-style-span" style="font-size: 15px; ">g it all together! Creating and engaging a powerful business model designed to generate the clubs best revenue year ever</span></p> <p class="MsoBodyText"><b><span style="font-size:7.0pt;font-family:Arial"><o:p> </o:p></span></b></p> <p class="MsoBodyText"><span class="Apple-style-span"><st1:place st="on"><st1:placename st="on"><b><i><span style="mso-bidi-font-size:12.0pt; font-family:Arial">Regional</span></i></b></st1:placename><b><i><span style="mso-bidi-font-size:12.0pt; font-family:Arial"> <st1:placename st="on">Training</st1:placename> <st1:placetype st="on">Center</st1:placetype></span></i></b></st1:place><b><i><span style="mso-bidi-font-size:12.0pt; font-family:Arial"> Hosts:</span></i></b></span></p> <p class="MsoBodyText"><b><span style="font-size:5.0pt;font-family:Arial"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: Arial; "><i>Region I: <st1:city st="on">Cincinnati</st1:city> Sports Club - <st1:place st="on"><st1:city st="on">Cincinnati</st1:city>, <st1:state st="on">OH</st1:state></st1:place></i></span></b></p></div><div><p class="MsoNormal"><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjX47JY_HlPXMRWsMmR2y3zG9W4xHkwdD1H1tp0zBRQiZOg-Z5qb6Wc49Ns13fvyKfeirF8zkaOqyZxgKH_x0WzTWzs0iTfVwpPwWvlOqCpT-a_5uT3XO-f7hiE-dGyz7UPCpsuDmGnVAbG/s200/111+a+g+a+cincinnati+sports+club.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5680002137798850850" style="text-align: center; float: left; margin-top: 0px; margin-right: 10px; margin-bottom: 10px; margin-left: 0px; cursor: pointer; width: 200px; height: 128px; " /></p><div><div style="text-indent: -26px;"><span class="Apple-style-span"><br /></span></div></div> <p class="MsoNormal"><span style="font-size:5.0pt;font-family:Arial"><o:p> </o:p></span></p> <p class="MsoNormal"></p><div style="text-indent: -26px;"><span class="Apple-style-span"><br /></span></div><p></p><p class="MsoNormal"><b><span style="font-size:11.0pt;font-family:Arial"><br /></span></b></p><p class="MsoNormal"></p><p class="MsoNormal" align="center" style="text-align: left;"></p><div style="text-indent: -26px;"><span class="Apple-style-span"><br /></span></div><p></p><p class="MsoNormal"><b><span style="font-size:11.0pt;font-family:Arial"><br /></span></b></p><p class="MsoNormal"><b><span style="font-size:11.0pt;font-family:Arial">Event Registration: Click on link for dates, times & to register:</span></b><span style="font-size: 11pt; "> </span></p><p class="MsoNormal"><span style="font-size: 11pt; ">Seminar/Workshop 1 </span><span style="font-size: 11pt; ">– Create your best year ever: </span><a href="http://region1event1.eventbrite.com/">http://region1event1.eventbrite.com/</a></p><p class="MsoNormal"><span style="font-size: 11pt; ">Seminar/Workshop 2 </span><span style="font-size: 11pt; ">– Membership sales: </span><a href="http://region1event2.eventbrite.com/">http://region1event2.eventbrite.com/</a></p><p class="MsoNormal"><span style="font-size: 11pt; "><span style="font-size: 11pt; ">Seminar/Workshop 3 </span><span style="font-size: 11pt; ">– Personal Training: Powering up net membership growth </span><span style="font-size: 11pt; ">through personal training: </span><a href="http://region1event3.eventbrite.com/" style="font-size: 16px; ">http://region1event3.eventbrite.com/</a></span></p><p class="MsoNormal"><span style="font-size: 11pt; ">Seminar/Workshop 4 </span><span style="font-size: 11pt; ">– Workshop – Puttin</span><span class="Apple-style-span" style="font-size: 15px; ">g it all together! Creating and engaging a powerful business model designed to generate the clubs best revenue year ever: </span><a href="http://region1event4.eventbrite.com/">http://region1event4.eventbrite.com/</a></p><p class="MsoNormal">Register for all four events now and save: <a href="http://region1allaccessticket.eventbrite.com/">http://region1allaccessticket.eventbrite.com</a><a href="http://region1allaccessticket.eventbrite.com/">/</a></p></div><div><p class="MsoNormal"><b><span style="font-family: Arial; "><i><span class="Apple-style-span">Region II: First Health of the <st1:city st="on">Carolina</st1:city>'s <st1:placename st="on">Health & Fitness</st1:placename> <st1:placetype st="on">Center</st1:placetype> - <st1:place st="on"><st1:city st="on">Pinehurst</st1:city>, <st1:state st="on">NC</st1:state></st1:place></span></i><span class="Apple-style-span" style="font-size: 11pt; "><o:p></o:p></span></span></b></p><p class="MsoNormal"></p><p class="MsoNormal" align="center" style="text-align: center; "><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgidsh7T-dtJ0fdyQ-gF1s06T7msw1MzOS7MPje5VKI_NIEwrzTn4xAPdlAqnmb8SrIYCexECI1wg7LSNWE-uPYpFlrY_XsBpftnvXBAAfQY7a_gjdcvoB6K4iQ6bsov_0WoJznOVYqMni-/s200/First+Health.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5680004526341624834" style="color: rgb(0, 0, 238); text-align: left; text-decoration: underline; float: left; margin-top: 0px; margin-right: 10px; margin-bottom: 10px; margin-left: 0px; cursor: pointer; width: 200px; height: 132px; " /></p><div style="text-align: center;"><p class="MsoNormal" style="text-align: left; "></p><div style="text-indent: -26px;"><div style="text-align: left; text-indent: 0px; "><div style="text-indent: -26px;"><span class="Apple-style-span"><br /></span></div></div></div></div><p class="MsoNormal"></p><p class="MsoNormal" align="center" style="text-align: left;"><span class="Apple-style-span"><u><br /></u></span></p><p></p><p class="MsoNormal" style="text-align: left;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: 15px;"><b><br /></b></span></span></p><p class="MsoNormal" style="text-align: left;"><span class="Apple-style-span"><span class="Apple-style-span" style="font-size: 15px;"><b><br /></b></span></span></p><p class="MsoNormal"></p><div><b><span style="font-size: 11pt; font-family: Arial; "><br /></span></b></div><div><b><span style="font-size: 11pt; font-family: Arial; ">Event Registration: Click on link for dates, times & to register</span></b></div><p></p><p class="MsoNormal"><span style="font-size: 11pt; ">Seminar/Workshop 1 </span><span style="font-size: 11pt; ">– Create your best year ever:</span></p><div><span style="font-size: 11pt; ">Seminar/Workshop 2 </span><span style="font-size: 11pt; ">– Membership sales:</span></div></div><div><p class="MsoNormal"><span style="font-size: 11pt; ">Seminar/Workshop 3 </span><span style="font-size: 11pt; ">– Personal Training: Powering up net membership growth </span><span style="font-size: 11pt; ">through personal training: </span></p><p class="MsoNormal"><span style="font-size: 11pt; ">Seminar/Workshop 4 </span><span style="font-size: 11pt; ">– Workshop – Puttin</span><span class="Apple-style-span" style="font-size: 15px; ">g it all together! Creating and engaging a powerful business model designed to generate the clubs best revenue year ever:</span></p><p class="MsoNormal">Register for all four events now and save:</p><div></div><p></p><p class="MsoNormal"></p><p></p> <p class="MsoNormal"><span style="font-size:5.0pt;font-family:Arial"><o:p> </o:p></span></p> <p class="MsoNormal"><b><span style="font-family: Arial; "><i><span class="Apple-style-span">Region III: The <st1:placename st="on">Wellness</st1:placename> <st1:placetype st="on">Center</st1:placetype> - <st1:place st="on"><st1:city st="on">Johnson City</st1:city>, <st1:state st="on">TN</st1:state></st1:place></span></i><span class="Apple-style-span" style="font-size: 11pt;"><o:p></o:p></span></span></b></p><p class="MsoNormal"><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtMJ-dmhp2sXCpaoGGhiMyrDx8l0EWEN6VgJSzRSwUdiSKYTQ9DPJYnjR6LmeR1T5gI5hNXfpYD4EERpyU47ITukmF1ksRTm7p0TRTwtibTOV3eCcCU1cVIS2xAfWH-1vxp6KB92oB780b/s200/111+a+g+awellness+center+johnson+city.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5680005428099743170" style="text-align: center; float: left; margin-top: 0px; margin-right: 10px; margin-bottom: 10px; margin-left: 0px; cursor: pointer; width: 200px; height: 42px; " /></p><p class="MsoNormal"></p><div style="text-indent: -26px;"><span class="Apple-style-span"><br /></span></div><p></p><p class="MsoNormal"></p><div style="text-align: center; "><div><b style="text-align: left; "><span style="font-size: 11pt; font-family: Arial; "><br /></span></b></div><div><b style="text-align: left; "><span style="font-size: 11pt; font-family: Arial; "><br /></span></b></div><div><b style="text-align: left; "><span style="font-size: 11pt; font-family: Arial; ">Event Registration: Click on link for dates, times & to register</span></b></div></div><p></p><p></p><p class="MsoNormal"><span style="font-size: 11pt; ">Seminar/Workshop 1 </span><span style="font-size: 11pt; ">– Create your best year ever: </span><a href="http://region3event1.eventbrite.com/">http://region3event1.eventbrite.com/</a></p><div><span style="font-size: 11pt; ">Seminar/Workshop 2 </span><span style="font-size: 11pt; ">– Membership sales: </span><a href="http://region3event2.eventbrite.com/">http://region3event2.eventbrite.com/</a></div><p class="MsoNormal"><span style="font-size: 11pt; ">Seminar/Workshop 3 </span><span style="font-size: 11pt; ">– Personal Training: Powering up net membership growth</span><span style="font-size: 11pt; ">through personal training: </span><a href="http://region3event3.eventbrite.com/">http://region3event3.eventbrite.com/</a></p><div><span style="font-size: 11pt; "><span style="font-size: 11pt; ">Seminar/Workshop 4 </span><span style="font-size: 11pt; ">– Workshop – Puttin</span><span class="Apple-style-span">g it all together! Creating and engaging a powerful business model designed to generate the clubs best revenue year ever: </span></span><a href="http://region3event4.eventbrite.com/">http://region3event4.eventbrite.com/</a></div><p class="MsoNormal"><span style="font-size: 11pt; "><span class="Apple-style-span" style="font-size: 16px; ">Register for all four events now and save: </span></span><a href="http://region3allaccessticket.eventbrite.com/">http://region3allaccessticket.eventbrite.com/</a></p><p></p> <p class="MsoNormal"><span style="font-size:5.0pt;font-family:Arial"><o:p> </o:p></span></p> <p class="MsoNormal"><b><span style="font-family: Arial; "><span class="Apple-style-span"><i>Region IV: Location Undetermined At This Time - <st1:place st="on"><st1:city st="on">Chicago</st1:city>, <st1:state st="on">IL</st1:state></st1:place></i></span></span></b></p><p class="MsoNormal"><b><span style="font-family: Arial; "><span class="Apple-style-span"><i>Region V: <st1:street st="on"><st1:address st="on">WELLSTAR Health Place</st1:address></st1:street> - <st1:place st="on"><st1:city st="on">Marietta</st1:city>, <st1:state st="on">GA</st1:state></st1:place></i></span></span></b></p><p class="MsoNormal"></p><div style="text-indent: -26px;"><span style="font-family: Arial; "><br /></span></div><div><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKXGjfzHYVawlQ2NafBGW6EUURjZTaR5OpeB0PgMTTfU1eUzAYDI4qbIPGn8oD6iqRJsVqqwHrywgj0-JKC4KctRSTh_ehyrguyEhU149ZyvceWLwZmjaLtNOzr138DPhjzb9vkziAP04p/s400/111+a+g+aaregionhostsponsor.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5681962527198425234" style="text-align: center; font-family: Arial; text-indent: -26px; float: left; margin-top: 0px; margin-right: 10px; margin-bottom: 10px; margin-left: 0px; cursor: pointer; width: 400px; height: 122px; " /></div><div><b><span style="font-size: 11pt; font-family: Arial; "><br /></span></b></div><div><b><span style="font-size: 11pt; font-family: Arial; "><br /></span></b></div><div style="text-align: center; text-indent: -26px;"><span class="Apple-style-span"><br /></span></div><div><b><span style="font-size: 11pt; font-family: Arial; "><br /></span></b></div><div><b><span style="font-size: 11pt; font-family: Arial; "><br /></span></b></div><div><b><span style="font-size: 11pt; font-family: Arial; "><br /></span></b></div><div><b><span style="font-size: 11pt; font-family: Arial; "><br /></span></b></div><div><b><span style="font-size: 11pt; font-family: Arial; "><br /></span></b></div><div><b><span style="font-size: 11pt; font-family: Arial; "><br /></span></b></div><div><b><span style="font-size: 11pt; font-family: Arial; ">Event Registration: Click on link for dates, times & to register</span></b></div><p></p><p class="MsoNormal"><span style="font-size: 11pt; ">Seminar/Workshop 1 </span><span style="font-size: 11pt; ">– Create your best year ever: </span><a href="http://region5event1.eventbrite.com/">http://region5event1.eventbrite.com/</a></p><p class="MsoNormal"><span style="font-size: 11pt; ">Seminar/Workshop 2 </span><span style="font-size: 11pt; ">– Membership sales: </span><a href="http://region5event2.eventbrite.com/"><b>http://region5event2.eventbrite.com/</b></a></p><p class="MsoNormal"><span style="font-size: 11pt; ">Seminar/Workshop 3 </span><span style="font-size: 11pt; ">– Personal Training: Powering up net membership growth</span><span style="font-size: 11pt; ">through personal training: </span><a href="http://region5event3.eventbrite.com/">http://region5event3.eventbrite.com/</a></p><p class="MsoNormal"><span style="font-size: 11pt; ">Seminar/Workshop 4 </span><span style="font-size: 11pt; ">– Workshop – Puttin</span><span class="Apple-style-span" style="font-size: 15px; ">g it all together! Creating and engaging a powerful business model designed to generate the clubs best revenue year ever: </span><a href="http://region5event4.eventbrite.com/">http://region5event4.eventbrite.com/</a></p><p class="MsoNormal">Register for all four events now and save: <a href="http://region5allaccessticket.eventbrite.com/">http://region5allaccessticket.eventbrite.com/</a></p><p></p> <p class="MsoNormal"><b><span style="font-size:5.0pt;font-family:Arial"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: Arial; "><span class="Apple-style-span"><i>Region VI: Location Undetermined At This Time - Greater Baltimore/Washington DC Area</i></span><span class="Apple-style-span" style="font-size: 11pt;"><o:p></o:p></span></span></b></p> <p class="MsoNormal"><b><span style="font-size:5.0pt;font-family:Arial"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: Arial; "><span class="Apple-style-span"><i>Region VII: Baptist Healthplex - <st1:place st="on"><st1:city st="on">Clinton</st1:city>, <st1:state st="on">MS</st1:state></st1:place></i></span></span></b></p><div><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8WRpkJucUJclbF9PQwTp0-VgRv6QVsQ9e8HJWGNT56Vavn-3udbHzLKQzAGIY-Se1dasob1ktq-oCvW_fVc8KyIp7l-Zp0a8xnnHDP0sWXdKf3GGSWpjP_RVLfH03oQ_hdbOrUvjkoJhh/s200/Fitcommerce+baptist+healthplex+clinton.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5680009359203682082" style="text-align: center; float: left; margin-top: 0px; margin-right: 10px; margin-bottom: 10px; margin-left: 0px; cursor: pointer; width: 140px; height: 200px; " /></div><p class="MsoNormal"><b><span style="font-family: Arial; "><span class="Apple-style-span"><i><st1:place st="on"><st1:state st="on"><br /></st1:state></st1:place></i></span></span></b></p><p class="MsoNormal"><b><span style="font-family: Arial; "><span class="Apple-style-span"><i><st1:place st="on"><st1:state st="on"><br /></st1:state></st1:place></i></span></span></b></p><p class="MsoNormal"></p><div><b><span style="font-size: 11pt; font-family: Arial; "><br /></span></b></div><div><b><span style="font-size: 11pt; font-family: Arial; "><br /></span></b></div><div><br /></div><div><b><span style="font-size: 11pt; font-family: Arial; "><br /></span></b></div><div><b><span style="font-size: 11pt; font-family: Arial; "><br /></span></b></div><div><b><span style="font-size: 11pt; font-family: Arial; "><br /></span></b></div><div><div style="text-indent: -26px;"><span class="Apple-style-span"><br /></span></div></div><div><b><span style="font-size: 11pt; font-family: Arial; "><br /></span></b></div><div><b><span style="font-size: 11pt; font-family: Arial; ">Event Registration: Click on link for dates, times & to register</span></b></div><p></p><p class="MsoNormal"><span style="font-size: 11pt; ">Seminar/Workshop 1 </span><span style="font-size: 11pt; ">– Create your best year ever:</span></p><p class="MsoNormal"><span style="font-size: 11pt; ">Seminar/Workshop 2 </span><span style="font-size: 11pt; ">– Membership sales:</span></p><p class="MsoNormal"><span style="font-size: 11pt; ">Seminar/Workshop 3 </span><span style="font-size: 11pt; ">– Personal Training: Powering up net membership growth</span><span style="font-size: 11pt; ">through personal training:</span></p><p class="MsoNormal"><span style="font-size: 11pt; "><span style="font-size: 11pt; ">Semina</span><span style="font-size: 11pt; ">r/Workshop 4 </span><span style="font-size: 11pt; ">– Workshop – Puttin</span><span class="Apple-style-span">g it all together! Creating and engaging a powerful business model designed to generate the clubs best revenue year ever:</span></span></p><p class="MsoNormal"><span style="font-size: 11pt; "><span class="Apple-style-span" style="font-size: 16px; ">Register for all four events now and save:</span></span></p><p></p> <p class="MsoNormal"><b><span style="font-size:5.0pt;font-family:Arial"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: Arial; "><span class="Apple-style-span"><i>Region VIII: Spa 23 Health & Racquet Club - <st1:place st="on"><st1:city st="on">Pompton Plains</st1:city>, <st1:state st="on">NJ</st1:state></st1:place></i></span></span></b></p><p class="MsoNormal"></p><div><div><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5JjSp-epT71ntdFpRt01TNc2AsKHI1CrC7KUiyoTXThvRI1tkIsdWEM4qgSvyGis1vdqTcbiDm7CQcuyjr3U8jFx_dtLy2M3GPSs_OC4B1z28RS11JhEmcoV3VHGv0TJxmBJ_3trbqdJd/s400/111+a+g+aaregion8hostsponsor.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5681963118779942882" style="font-family: Arial; text-indent: -26px; float: left; margin-top: 0px; margin-right: 10px; margin-bottom: 10px; margin-left: 0px; cursor: pointer; width: 400px; height: 148px; " /></div></div><div><br /></div><p></p><p class="MsoNormal"><b><span style="font-family: Arial; "><span class="Apple-style-span"><i><st1:place st="on"><st1:state st="on"><br /></st1:state></st1:place></i></span></span></b></p><p class="MsoNormal"></p><div style="text-indent: -26px;"><span class="Apple-style-span"><br /></span></div><div><b><span style="font-size: 11pt; font-family: Arial; "><br /></span></b></div><div><b><span style="font-size: 11pt; font-family: Arial; "><br /></span></b></div><div><b><span style="font-size: 11pt; font-family: Arial; "><br /></span></b></div><div><b><span style="font-size: 11pt; font-family: Arial; "><br /></span></b></div><div><b><span style="font-size: 11pt; font-family: Arial; "><br /></span></b></div><div><b><span style="font-size: 11pt; font-family: Arial; ">Event Registration: Click on link for dates, times & to register</span></b></div><p></p><p class="MsoNormal"><span style="font-size: 11pt; ">Seminar/Workshop 1 </span><span style="font-size: 11pt; ">– Create your best year ever: </span><a href="http://www.eventbrite.com/event/2512434760">http://www.eventbrite.com/event/2512434760</a></p><p class="MsoNormal"><span style="font-size: 11pt; ">Seminar/Workshop 2 </span><span style="font-size: 11pt; ">– Membership sales: </span><a href="http://region8event2.eventbrite.com/">http://region8event2.eventbrite.com/</a></p><p class="MsoNormal"><span style="font-size: 11pt; ">Seminar/Workshop 3 </span><span style="font-size: 11pt; ">– Personal Training: Powering up net membership growth</span><span style="font-size: 11pt; ">through personal training: </span><a href="http://region8event3.eventbrite.com/">http://region8event3.eventbrite.com/</a></p><p class="MsoNormal"><span style="font-size: 11pt; ">Seminar/Workshop 4 </span><span style="font-size: 11pt; ">– Workshop – Puttin</span><span class="Apple-style-span" style="font-size: 15px; ">g it all together! Creating and engaging a powerful business model designed to generate the clubs best revenue year ever: </span><a href="http://region8event4.eventbrite.com/">http://region8event4.eventbrite.com/</a></p><p class="MsoNormal"><span style="font-size: 11pt; "><span class="Apple-style-span" style="font-size: 16px; ">Register for all four events now and save:</span></span><a href="http://region8allaccessticket.eventbrite.com/">http://region8allaccessticket.eventbrite.com/</a></p><p></p> <p class="MsoNormal"><b><span style="font-size:5.0pt;font-family:Arial"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: Arial; "><span class="Apple-style-span"><i>Region IX: Location Undetermined At This Time - <st1:state st="on"><st1:place st="on">Florida</st1:place></st1:state></i></span> <span class="Apple-style-span" style="font-size: 11pt;"><o:p></o:p></span></span></b></p> <p class="MsoNormal"><b><span style="font-size:5.0pt;font-family:Arial"><o:p> </o:p></span></b></p> <p class="MsoNormal"><b><span style="font-family: Arial; "><span class="Apple-style-span"><i>Region X: METRO FITNESS - <st1:place st="on"><st1:city st="on">Montgomery</st1:city>, <st1:state st="on">AL</st1:state></st1:place></i></span><span class="Apple-style-span" style="font-size: 11pt;"><o:p></o:p></span></span></b></p><p class="MsoNormal"></p><div><div><p class="MsoNormal"><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgr2is4hfb8ipiaRYmZEFwzMpesUbGp8v8nVkW6zqpHfO1CtozHzD7MB8Pth5A46_6uI5LxqXQHIjNoYuDrc4-CmSDqU2EnXSflJoPAezNognDcwr7hT-x9sq8CsNjdSyWk-OBzan3ECT9A/s200/111+a+g+ametro+fitness.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5680008792353364514" style="text-align: center; float: left; margin-top: 0px; margin-right: 10px; margin-bottom: 10px; margin-left: 0px; cursor: pointer; width: 200px; height: 76px; " /></p></div></div><div><br /></div><p></p><p class="MsoNormal"><b><span style="font-family: Arial; "><span class="Apple-style-span"><i><st1:place st="on"><st1:state st="on"><br /></st1:state></st1:place></i></span></span></b></p><p class="MsoNormal"><br /></p><p class="MsoNormal"></p><div><b><span style="font-size: 11pt; font-family: Arial; ">Event Registration: Click on link for dates, times & to register</span></b></div><p></p><p class="MsoNormal"><span style="font-size: 11pt; ">Seminar/Workshop 1 </span><span style="font-size: 11pt; ">– Create your best year ever: </span><a href="http://region10event1.eventbrite.com/">http://region10event1.eventbrite.com/</a></p><p class="MsoNormal"><span style="font-size: 11pt; ">Seminar/Workshop 2 </span><span style="font-size: 11pt; ">– Membership sales: </span><a href="http://region10event2.eventbrite.com/">http://region10event2.eventbrite.com/</a></p><p class="MsoNormal"><span style="font-size: 11pt; ">Seminar/Workshop 3 </span><span style="font-size: 11pt; ">– Personal Training: Powering up net membership growth</span><span style="font-size: 11pt; ">through personal training: </span><a href="http://region10event3.eventbrite.com/">http://region10event3.eventbrite.com/</a></p><p class="MsoNormal"><span style="font-size: 11pt; ">Seminar/Workshop 4 </span><span style="font-size: 11pt; ">– Workshop – Puttin</span><span class="Apple-style-span" style="font-size: 15px; ">g it all together! Creating and engaging a powerful business model designed to generate the clubs best revenue year ever: </span><a href="http://region10event4.eventbrite.com/">http://region10event4.eventbrite.com/</a></p><p class="MsoNormal"><span style="font-size: 11pt; "><span class="Apple-style-span" style="font-size: 16px; ">Register for all four events now and save:</span></span><a href="http://region10allaccessticket.eventbrite.com/">http://region10allaccessticket.eventbrite.com/</a></p><p></p> <p class="MsoNormal"><span style="font-size:5.0pt;font-family:Arial"><o:p> </o:p></span></p> <p class="MsoBodyText"><b><span style="font-size:10.0pt;font-family:Arial"><o:p> </o:p></span></b></p> <p class="MsoBodyText" align="center" style="text-align: left;"><b><span style="mso-bidi-font-size:12.0pt; font-family:Arial">Call Today: (865) 687-8554 or more info online: <a href="http://www.blogger.com/www.fitbiznetwork.com">www.fitbiznetwork.com</a><o:p></o:p></span></b></p></div></div></div></div></div></div>Geoffhttp://www.blogger.com/profile/02064105263477277893noreply@blogger.com0tag:blogger.com,1999:blog-7060395080570608859.post-3177205601108431572011-09-21T13:54:00.000-07:002011-09-21T13:58:34.274-07:00Effectively Engaging Personal Training<span class="Apple-style-span" style="color: rgb(21, 34, 43); font-size: 13px; line-height: 20px; background-color: rgb(255, 255, 255); ">When the <em>"not yet fit"</em> finally reach a point in their lives where they come to grips with their need for lifestyle change, many opt to join a wellness or health club. This sounds like a great idea! However, statistics will show that the failure rate among the <em>"not yet fit"</em> who pay good money to join a club is astronomical. Many ask, Why? The answer is simple. These businesses created initial new member offerings for new members that<em>"sounded"</em> like great ideas when first created.<br /><br />A few examples of failed wellness and health club offerings for new <em>"not yet fit"</em> members:<br /><br /><strong>1. The <em>"Fitness Evaluation"</em></strong><br /><br />This is an initial offering for new members that generally includes time spent with a certified fitness professional whereby the new <em>"not yet fit"</em> member gets an overview of their current level of fitness (or lack thereof) and the fitness professional suggests a work out program for the person.<br /><br /><strong>2. The <em>"Fitness Orientation"</em></strong><br /><br />This is a similar venue to the <em>"fitness evaluation".</em> Both are designed with an imagining that somehow the new<span style="font-style: italic; ">"not yet fit" </span>member will become so inspired that they suddenly and without warning combust into a motivated regular exerciser!<br /><br /><strong>3. The <em>"Equipment Orientation"</em></strong><br /><br />This initial new member offering is the most misguided of all. It presumes that by having a certified fitness professional explain how to use the equipment correctly, the new <em>"not yet fit"</em> member will now be motivated to work out on their own.<br /><br /><strong>4. The <em>"Free Session(s) With A Personal Trainer"</em></strong><br /><br />This new member program is based on double false assumptions. One is that the session(s) with the personal trainer will inspire the new <em>"not yet fit"</em>member to become an exerciser or client. The second false assumption is that the personal trainer in 90% of the clubs who have no idea how to create a client from this opportunity will nonetheless create a client.<br /><br />The industry model for assisting the people who make a decision to join is extremely misleading. The <em>"free fitness assessment", </em>the <em>"free fitness evaluation",</em> the<em>"free equipment orientation",</em> the <em>"free session (s) with a personal trainer"</em> DO NOT create a regular exerciser where one did not exist before these weak offerings were engaged.<br /><br />What does the new <em>"not yet fit"</em> member really need? They need personal training. They DO NOT need a couple of sessions and done. The DO NEED a comprehensive personal training program that will educate, motivate and lead the person away from their sedentary lifestyle. <em>"Joining a club"</em> is now and has always been viewed as a <em>"membership"</em> by the wellness center or health club. It IS NOT. It is a lifestyle modification opportunity and should be viewed as such.<br /><br />The new <em>"not yet fit"</em> member will not change long-term inactivity based upon one or two meetings of any kind with a fitness professional. What they NEED is behavior modification. How does one attain and sustain true and lasting behavior modification? Through a continuum of professional education, motivation and leadership. In a wellness center or health club personal training offers the best solution.<br /><br />The new <em>"not yet fit"</em> member is very likely to drop out in a short period of time without personal training being offered as a continuum of lifestyle change and behavioral modification. When this has not happened, the <span style="font-style: italic; ">"not yet fit" </span>member explains upon cancellation to the club or business that it's <span style="font-style: italic; ">"the economy"</span>. With insufficient knowledge of member failure dynamics the club or business buys into that excuse and the person who wanted to change their quality of life devolves back into their old lifestyle and nothing happened except that their failed thinking has been reinforced.<br /><br /><strong><em>Imagine these two scenarios:</em></strong><br /><br /><strong>New Member A</strong> joins and becomes active in regular exercise. Previously they were inactive, but for whatever reason they are now active. They were barely able to afford the membership, but joined anyway.<br /><br /><strong>New Member B</strong> joins and does not become active in regular exercise. Previously they were inactive, and even after they joined they remained inactive. They were barely able to afford the membership, but joined anyway.<br /><br />The economy then softens. <strong>New Member A</strong> Is affected financially, but due to their experience in positive lifestyle change through regular exercise, they remain a member. <strong>New Member B</strong> has not experienced anything related to regular exercise and it's potential benefit so they quit. Why do they say they are quitting? The economy. The truth? <strong><em>Lack of results.</em></strong><br /><br />Again, what does the industry offer these <em>"not yet fit"</em>folks in hopes of creating a regular exerciser where there was not one before they joined? <em>"Free fitness evaluation",</em> <em>"free fitness orientation", "free equipment orientation"</em> or <em>"free session (s) with a personal trainer".</em><strong><em>Very</em></strong> <strong><em>ineffective.</em></strong><br /><br />Think about the people who are joining who are <em>"not yet fit".</em> Only a very small percentage engage these programs. The already fit reject them outrightly. So what is the purpose? None that is quantifiably accurate.<br /><br />In most clubs or wellness businesses that do not yet understand the true dynamics of personal training the culture evolves with a plethora of excuses as to why personal training doesn't work or won't work. The trainers want to do <em>"fitness assessments".</em> Here is a formula to quantify the lack of success through ineffective offerings; In the first five months of 2010 how many people signed up at the club (s) _____ How many actually did their <em>"fitness assessment"? </em>_____ What about all the others who did not and are are likely going to cancel? How many of the ones who joined and went to their <em>"fitness assessment"</em> became personal training clients? _____ If not many then they too are at risk for cancellation due to the <em>"economy"</em> so to speak.<br /><br />The home grown excuse diatribe continues with <em>"our members can't afford it", "It's too expensive" </em>and <em>"our personal trainers don't want anymore personal trainers".</em> This is an example of Henry Fords, <em>"Think you can, think you can't, either way you're right"</em> in practical application. It also exemplifies two other relevant quotes; <em>"The great enemy of the truth is very often not the lie, deliberate, contrived and dishonest, but the myth, persistent, persuasive and unrealistic."</em> John F. Kennedy; <em>"Doing the same thing over and over again and expecting a different result is a symptom of insanity."</em> Albert Einstein<br /><br />It's time to reject failed thinking and look at the real possibilities of true success potential. Time to over ride the negative obstacles that create the perfect storm of mediocrity or worse. The real goal is to create strong and success oriented personal training offerings in as many clubs as possible that offer the best chance for success to the <em>"not yet fit"</em> folks who decide to join.</span><div><span class="Apple-style-span" style="color: rgb(21, 34, 43); font-size: 13px; line-height: 20px; background-color: rgb(255, 255, 255); "><br /></span></div><div><span class="Apple-style-span" style="color: rgb(21, 34, 43); font-size: 13px; line-height: 20px; background-color: rgb(255, 255, 255); ">What about self-employed personal trainers?</span></div><div><span class="Apple-style-span" style="color: rgb(21, 34, 43); font-size: 13px; line-height: 20px; background-color: rgb(255, 255, 255); "><br /></span></div><div><span class="Apple-style-span" style="color: rgb(21, 34, 43); font-size: 13px; line-height: 20px; background-color: rgb(255, 255, 255); ">Self-employed personal trainers often fail to reach their full potential due to lack of coaching or mentoring. We have a strong personal training mentoring program. Inquire today and create your most successful year ever!</span></div><div><span class="Apple-style-span" style="color: rgb(21, 34, 43); font-size: 13px; line-height: 20px; background-color: rgb(255, 255, 255); "><br /></span></div><div><span class="Apple-style-span" style="color: rgb(21, 34, 43); font-size: 13px; line-height: 20px; background-color: rgb(255, 255, 255); ">Make the call: (865) 304-9409</span></div>Geoffhttp://www.blogger.com/profile/02064105263477277893noreply@blogger.com0tag:blogger.com,1999:blog-7060395080570608859.post-2309910024199310482010-12-25T11:33:00.000-08:002010-12-25T11:40:07.752-08:00Excellence in Performance - Removing the blinders<span class="Apple-style-span" style="font-family: Arial, sans-serif; font-size: 13px; color: rgb(21, 34, 43); "><h3 class="post-title entry-title" style="margin-top: 0.25em; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 4px; padding-left: 0px; font-size: 18px; font-weight: normal; line-height: 1.4em; color: rgb(204, 102, 0); "><span class="Apple-style-span" style="color: rgb(21, 34, 43); line-height: 20px; font-size: 13px; ">"Excellence" seems is one of the most misunderstood words in the English language. How many times have you seen the word dishonored in daily operations of businesses who proclaim <i>"excellence"</i> in word or deed? While everyone wants to project to their customers and staff team that they are seeking excellence in performance, the reality is that mediocre performance is often rewarded as though it were superior. In this economy the time has come to ante up.</span></h3><div class="post-body entry-content" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0.75em; margin-left: 0px; line-height: 1.6em; "><br />Excellence in performance requires commitment. And commitment requires goals and motivated performance resulting from strong staff training, education and motivation. Nothing else will result in attaining excellence in performance.</div><div class="post-body entry-content" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0.75em; margin-left: 0px; line-height: 1.6em; "><br />There are many common stumbling blocks to attaining excellence. Following are the 10 most common errors that can derail excellence in performance:<br /><br />• Excellence is not mediocrity.<br /><br />• Excellence is not situational.<br /><br />• Excellence is not being negative.<br /><br />• Excellence is not inconsistent.<br /><br />• Excellence is not deceitful.<br /><br />• Excellence is not making excuses.<br /><br />• Excellence is not blameshifting.<br /><br />• Excellence is not repeating the same mistakes.<br /><br />• Excellence is not strictly about personal gain.<br /><br />• Excellence is not influenced negatively by obstacles.<br /><br />Commitment to excellence is the core value that enables ordinary individuals to accomplish extraordinary success. To attain performance excellence, the previously listed obstacles must be avoided at all cost.<br /><br /><strong>The excellence in performance test</strong><br /><br />The first step in seeking excellence in performance is to take the following test:<br /><br />In evaluating your personal performance, write down these 10 obstacles and list the number of times you fell prey to these situations in the last week:<br /><br /><strong>1. Mediocrity.</strong> How do you discern mediocrity? If you are accepting less than optimal performance in any situation.<br /><br /><strong>2. Being situational.</strong> How do you determine if you are situational? If you perform at different levels based on the situation. For example, a staff person may perform one way in the presence of leadership and perform at a lesser level in the absence leadership.<br /><br /><strong>3. Being negative.</strong> It is easily identifiable if you are falling into this trap.<br /><br /><strong>4. Being inconsistent.</strong> If you find you are really motivated one day and the next day you are flat, you are inconsistent.<br /><br /><strong>5. Being deceitful.</strong> There are no differing levels of deceit. A lie is a lie is a lie. Some individuals seem to grade lying as less or more important based on the act being covered up. In seeking true excellence, there is no lie that is OK.<br /><br /><strong>6. Making excuses.</strong> When an individual tries to find a reason why they failed to achieve a certain goal or accomplish a certain task, they may make up an excuse. The excuse seems very real to the mediocre performer. To the individual seeking excellence in performance, excuses are repugnant.<br /><br /><strong>7. Blameshifting.</strong> This is once again rooted in failure to perform. With this situation, the individual blames their failure to perform on another person or on perceived obstacles.<br /><br /><strong>8. Repeating the same mistakes.</strong> This is probably the most common obstacle for mediocre performers. Football coach Bobby Bowden says,<em>"The worst mistake is to continue to practice the same mistake."</em> This problem must be overcome to attain excellence in performance.<br /><br /><strong>9. Focusing strictly on personal gain.</strong> If an individual is concentrating on their own personal gain, their motives are weak. Excellence in performance is about striving to be the best for the benefit of everyone.<br /><br /><strong>10. Being influenced negatively by obstacles.</strong> Obstacles are a fact of life. How an individual responds to the obstacles is what separates excellence in performance from everything else. It is essential to establish and engage counter measures to all common obstacles.<br /><br />Once you complete the test, there several important considerations that will open the door to performance excellence:<br /><br />• Quantifying your personal performance.<br /><br />How is this done currently? <em>Is it based on guesswork or real performance indicators?<br /></em><br />• What steps are currently being taken to improve your performance?<br /><br />Do you have a coach or a mentor? <em>If not, then what is the method of new knowledge attainment?</em><br /><br />Remember that every act done every day by every staff team member has a direct impact on the success or failure of a business. Every action affects goals on every level. In commitng to excellence in performance, there will only be positive impacts. Make that your passionate goal.</div><div class="post-body entry-content" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0.75em; margin-left: 0px; line-height: 1.6em; "><br />If you have any questions about attaining excellence in performance please feel free to email us at Perform_Max@att.net or go to our website at <span class="Apple-style-span" style="color: rgb(68, 68, 68); font-family: Arial, 'Helvetica Neue', sans-serif; line-height: 19px; font-size: 15px; "><a href="http://www.geoffhampton.org/" target="_blank" rel="nofollow" class="twitter-timeline-link" url="http://www.geoffhampton.org/" title="http://www.geoffhampton.org/" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; color: rgb(47, 194, 239); text-decoration: none; ">http://www.geoffhampton.org/</a> or join us on Youtube at: </span><span class="Apple-style-span" style="color: rgb(68, 68, 68); font-family: Arial, 'Helvetica Neue', sans-serif; line-height: 19px; font-size: 15px; "><a href="http://www.youtube.com/user/PerformMaxSystems" target="_blank" rel="nofollow" class="twitter-timeline-link" url="http://www.youtube.com/user/PerformMaxSystems/" title="http://www.youtube.com/user/PerformMaxSystems/" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; color: rgb(47, 194, 239); text-decoration: none; ">http://www.youtube.com/user/PerformMaxSystems</a></span></div></span>Geoffhttp://www.blogger.com/profile/02064105263477277893noreply@blogger.com0tag:blogger.com,1999:blog-7060395080570608859.post-15399639163651349762010-07-23T16:54:00.000-07:002010-07-26T07:46:30.530-07:00Net membership growth - Results Assured Program!The health, fitness and wellness business continues to experience fluctuations in the critical performance standard of net membership growth. Most health and fitness clubs along with medical fitness centers continue to engage the erroneous barometer of success measuring new membership sales alone. The only true gauge of successful business operation in our industry is bottom-line profitability measured through all the components related to net membership growth.<br /><br />While many wellness, fitness and health businesses are experiencing an upsurge in new membership sales, many remain flat, or worse, devolving membership sales. For almost all clubs there has been an increase in attrition that can quickly outpace new membership sales. This is the beginning of the disaster cycle if you do not have a business model in place that is designed for two things:<br /><br />1. Maximum net membership growth<br /><br />2. Perpetual increase of all elements relative to net membership growth<br /><br />With the spike in attrition over the past twelve months there have been many "theories" advanced; Some blame the economy, others blame those who joined and dropped out with a plethora of "proven" reasons why they dropped out, blaming the persons who dropped out and not the business they joined for the cancellation!<br /><br />Uh huh. If you and your business are ready for maximum net membership growth development within a model that is designed for perpetual growth, then you need the one and only GLH Open Systems Management model.<br /><br />The GLH Open Systems Management model reconfigures staff team culture and engages previously unused counter-measures for slowing attrition while at the same time increasing new membership sales, personal training, group exercise and massage therapy service lines. No other model even comes close to the performance potential of this revolutionary business model!<br /><br />Now Perform MAX Systems offers a new program called the "Results Assured" program that puts 50% of our standard guaranteed income into a performance bonus based on 25% net membership growth and 25% personal training increase over the previous year same period of performance. The program is six months in duration and utilizes bi-weekly on-site staff education, motivation and leadership training for maximum impact.<br /><br />Our standard income guarantee? $1,500 per day plus travel related expenses. That in itself is modest compare to many who espouse so called solutions that don't even work! For this unique program we put our money where our mouth is! 50% ($750) per visit goes into the performance bonus. So does 50% of the travel related expenses! Upon attainment of the agreed to increase, the remaining 50% is paid to us. If we do not reach that benchmark performance standard that was mutually agreed to then no bonus is paid.<br /><br />What type of business does it work best for? Large multi-purpose health and fitness businesses, medical fitness centers and pretty much every related business that sells memberships, has personal training and has group exercise! NOT ALL clubs will be able to participate. Due to the fact that we put 50% of our income at risk, only clubs that have a staff team that is open to learning a new and dynamic system and has the ability to be motivated to superior performance will be considered.<br /><br />The program is new so references are limited at this time. For large multi-purpose health and fitness centers, please feel free to check with The Westmoreland Athletic Club located in Greensburg, PA. Their President and CEO Dennis Doyle will be happy to discuss the program with you.<br /><br />For medical fitness centers, please feel free to check with Baptist Healthplex with two locations; 1. Clinton, MS (located on the campus of Mississippi College) 2. Downtown Jackson, MS The Executive Director, David Carpenter will be happy to discuss the program with you.<br /><br />Time to close the "old school"! We can easily disprove the "School of False Assumptions"! Time for one thing! Outperform anybody and everybody else with the GLH Open Systems management model! Call us today at (865) 304-9409 or e-mail us at <a href="mailto:Perform_Max@att.net">Perform_Max@att.net</a>Geoffhttp://www.blogger.com/profile/02064105263477277893noreply@blogger.com0tag:blogger.com,1999:blog-7060395080570608859.post-73581741538699236712010-06-24T06:47:00.000-07:002010-06-24T09:58:48.798-07:00Net Membership Growth - The Model vs The EconomyOur Nation is in the grips of a stunning economic downturn. Realists have addressed the situation with zeal, renewed enthusiasm and have engaged counter measures to help offset the situation. <span style="FONT-STYLE: italic">They are not in denial. </span><br /><br />The wellness and health club business has been hit especially hard in the attrition department and ancillary income streams. While some see steady new membership sales, the spike in attrition is crippling any hope for most in the all important performance barometer of positive net membership growth.<br /><br />For the people who are in denial and are unable to see the truth of the issue it may be due to the debilitating conditions associated with the advanced stages of the condition known commonly as “Ostrich Effect” ( <a href="http://en.wikipedia.org/wiki/Ostrich_effect">http://en.wikipedia.org/wiki/Ostrich_effect</a> ). These afflicted folks proclaim that nothing is wrong and think that they simply need to <span style="FONT-STYLE: italic">"work harder"</span>. Something is clearly wrong, yet these impaired individuals perceive the opposite. If they do not wake up in time they put their business and their ability to serve their clients at risk.<br /><br />Almost every industry has been seriously impacted by the effects of the economic climate. THAT is the truth. New business, retention of existing clients and other revenue streams have been negatively impacted for most business operators.<br /><br />This impact has to do with economic conditions for sure. However, the bigger revelation is how under prepared most businesses have been through business modeling that was never designed to lead them to their true performance potential.<br /><br />Two factors that have greatly contributed to performance potential actualization in this economic crisis;<br /><br />1. Old School Clingology (Clingology is not a real word)<br /><br />2. Advanced Utilization of False Assumptionology (Assumptionology is not a real word)<br /><br />Old school clingologists have been convinced that <span style="FONT-STYLE: italic">"the way we have always done things"</span> is still a viable counter measure to current market conditions. In other words, they still believe that doing things the same way as they always have will produce a different outcome. Einstein had a thought relative that form of bizarre thinking. He said it was a sign of insanity!<br /><br />The school of false assumptionology is another failed business model. In the school of false assumptionology the business operator has created false notions about what success is or is not and in their mind their model is successful even in spite of obvious and quantifiable evidence to the contrary! I think Einstein's assumption is very applicable here also!<br /><br />What this economic downturn has done more than anything else is to expose fraudulent business models that were supposedly designed for "<span style="FONT-STYLE: italic">success"</span>! Look at how many wellness and health businesses are being crippled with crushing quarterly losses. Many have, under dire false assumptions cut their budget for staffing in a misguided effort to thwart losses. Some have falsely assumed that if there is a spike in attrition representing a decrease in total current memberships, then it makes sense to them to cut staffing. The truth? This false assumption reduces the level of customer service for the active members who are not yet dropping out, but as an unintended result, through the reduction in service delivery, attrition as actually fueled. It is incomprehensible to imagine what they must have been thinking prior to this stern test of performance potential.<br /><br />Any business that is willing to engage some form of maximum performance methodology has at least managed to survive and many even thrive in this climate! How? By truly engaging the power that every business has...but so few effectively utilize.<br /><br />For business that truly want to know how they are doing, they should employ a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis done by a professional business consultant so that the business can clearly identify why they are or are not sustaining success potential in this economy.<br /><br />The foundation upon which any business is constructed is the starting point for true performance potential. Most business were built on the shifting sands of arrogance and under informed thought process. Shifting sand is washed away by the flood of economic downturn.<br /><br />Strong foundations are built on the knowledge that a motivated staff team with a shared vision of success provides the only opportunity for maximum success. Then by engaging a motivated staff that works together in a synergistic manner the landscape evolves whereby maximum success potential is possible. Then the team must conjure up how to deliver previously unimaginable levels of customer service throughout every department...every day! Then effective goal setting, motivational support, performance benchmark standards in all departments and performance analysis enable the strong foundation in which to begin to build the maximally successful performance potential.<br /><br />Then the business must shift their focus from new membership sales as the barometer to measure success to net membership growth. Net membership growth entails new membership sales, new member referrals (the number one source of new memberships), point of sale engagement into group exercise (aerobics), personal training and other behavior modification programs for the new member.<br /><br />Help explode arrogance and denial that has crippled our economy and attack success solutions with strong and unflinching confidence. Something is wrong...but difference makers can change the landscape to a new and positive dimension in no time! As Nike says...<span style="FONT-STYLE: italic">"just do it"</span>!<br /><br />Don't continue to have your success potential and your members success potential limited by<em> "old school"</em> thinking and<em> "false assumptions"</em> that are blatantly and quantifiably <strong><em>FALSE! </em></strong>Join the evolution revolution through the GLH Open Systems management model that is designed for maximum success for both the <em>"not yet fit"</em> populations and also for the businesses who claim to want to serve them.<br /><br />How?<br /><br /><strong><em>There are several options.</em></strong><br /><br /><strong>On-site Business Development</strong> - Our new <em>"Results Assured" </em>Business Development Program<br /><br /><strong>Business development through our current Regional Training Centers.</strong><br /><br /><strong>GREATER CINCINNATI AREA</strong> - Tri-Health Fitness & Health Pavilion - Cincinnati, OH<a class="tweet-url web" href="http://bit.ly/9XpFsc" rel="nofollow" target="_blank"></a>:<br /><br /><a href="http://www.trihealthpavilion.com/">http://www.trihealthpavilion.com/</a><br /><strong></strong><br /><strong>MS, AL, AR, LA</strong> - Baptist Healthplex - Clinton, MS:<br /><br /><a href="http://www.mbhs.org/med_serv/wellness/healthplex.htm">http://www.mbhs.org/med_serv/wellness/healthplex.htm</a><br /><br /><strong>GREATER CHICAGO AREA</strong> - NCH The Wellness Center - Arlington Heights, IL: <a class="tweet-url web" href="http://bit.ly/dwaTH4" rel="nofollow" target="_blank"></a><br /><br /><a href="http://www.nch.org/wellness-facilities/wellness-center/index.php">http://www.nch.org/wellness-facilities/wellness-center/index.php</a><br /><br /><strong>HARRISONBURG, VA</strong> - RMH Wellness Center - Harrisonburg, VA:<br /><br /><a href="http://www.rmhwellnesscenter.com/">http://www.rmhwellnesscenter.com/</a><br /><br /><strong>GREATER AUGUSTA, GA</strong> - Health Central - Augusta, GA<br /><br /><a href="http://universityhealth.org/body.cfm?id=39144">http://universityhealth.org/body.cfm?id=39144</a><br /><p><strong>Personal Training</strong> - Effectively engaging the not yet fit in personal training -> <a class="tweet-url web" href="http://bit.ly/aMrTfV" rel="nofollow" target="_blank">http://bit.ly/aMrTfV</a><br /><br /><strong>PERSONAL TRAINING</strong> - The Evolution Revolution; Personal Training Business Development Manual/Power Point Presentation -> <a class="tweet-url web" href="http://bit.ly/cWGTMc" rel="nofollow" target="_blank">http://bit.ly/cWGTMc</a><br /><br /><strong>Membership Sales</strong> - The GLH Open Systems management Model Membership Sales Business Development Manual<br /><br /><strong>Perform-MAX Systems on FaceBook</strong> --> <a href="http://www.facebook.com/pages/Perform-Max-Systems/123258004369779?ref=ss">http://www.facebook.com/pages/Perform-Max-Systems/123258004369779?ref=ss</a><br /><br /><strong>Perform-MAX Systems on Twitter</strong> --> <a href="http://twitter.com/performmaxsystm">http://twitter.com/performmaxsystm</a><br /><br /><strong style="FONT-WEIGHT: normal"><em>Or, call today: (865) 687-8554 for more information about on-site staff training and business development programs.</em></strong><br /><br /><strong>Or via e-mail: </strong><a href="mailto:Perform_Max@att.net">Perform_Max@att.net</a><br /><br /><strong>* SPECIAL OFFER:</strong> Complimentary 15 minute phone consultation to evaluate your current performance limiters and determine a powerful pathway for you in order to maximize your true success potential. Call (865) 687-8554 today to arrange your complimentary consultation!</p>Geoffhttp://www.blogger.com/profile/02064105263477277893noreply@blogger.com0tag:blogger.com,1999:blog-7060395080570608859.post-49763971520178017342010-06-08T06:29:00.000-07:002010-06-08T06:39:33.555-07:00Greater Augusta, GA Area - Membership sales & retention seminar<strong><em>"Maximum Performance - For the membership sales staff"</em></strong><br /><br /><strong>Membership Sales & Retention Development</strong><br /><br /><strong>Program Date:</strong> Thursday June 24, 2010<br /><br /><strong>Time:</strong> 10:00am – 1:30pm<br /><br /><strong>Registration Deadline:</strong> Friday June 18, 2010<br /><br /><strong>Program Location:</strong><br /><br />Health Central<br />945 Broad Street<br />Augusta, GA 30901<br /><br /><strong>Read about this wellness center --></strong> <a href="http://universityhealth.org/body.cfm?id=39144">http://universityhealth.org/body.cfm?id=39144</a><br /><br /><strong>About The Presenter:</strong><br /><br />Geoff Hampton specializes in hospital based wellness center and large multi-purpose health club staff team development. He is the creator of the GLH Open Systems Management model that is revolutionizing the way businesses analyze their true performance effectiveness through bench mark standardization in all departments. His primary focus is net membership growth. In creating the culture required for maximum net membership growth Hampton educates attendees and clients about the critical relationship between membership sales, group exercise, personal training and membership referrals for the “not yet fit”.<br /><br /><strong>What will you and your staff team learn?</strong><br /><br />This seminar will educate, motivate and lead your staff toward maximum performance in both new membership sales and membership retention. While many clubs are experiencing some recent increased activity in new membership sales, most are seeing a significant increase in attrition.<br /><br />This program engages The GLH Open System Management Model and demonstrates clearly how to increase new membership sales and retention through net membership growth.<br /><br />This session includes performance benchmark standardization in key elements of new membership sales, performance tracking, goal setting, increased personal training and increased group exercise participation at the point of sale. This is not “theory”. This is maximum success through practical application of a proven system that works!<br /><br /><strong>Who Should Attend?</strong><br /><br />Hospital Administrators, Executive Directors, Programming Department Heads, Personal Training Directors, Directors of Rehab, Personal Training Staff, Rehab Staff, Group Exercise Directors, Sales Managers, Sales Staff & Front Desk Department Heads.<br /><br /><strong>Registration Pricing:</strong> $129 per person<br /><br />Mail In Registration Form (Call to guarantee registration space)<br /><br />Your Name: _____________________________________________<br /><br />Your Title: ______________________________________________<br /><br />Your E-mail Address: _____________________________________<br /><br />Club or Business Name: ___________________________________<br /><br />Street/Mailing Address: ____________________________________<br /><br />City, State, Zip: __________________________________________<br /><br />Business Phone #: ________________________<br /><br />I have enclosed a check for $________________<br /><br /><strong>Make all checks payable to:</strong> Club Marketing Resources<br /><br /><strong>Mail to:</strong> P. O. Box 30891 * Knoxville, TN * 37930<br /><br /><strong><em>OR - Call for PayPal credit card payment option</em></strong><br /><br />Additional Attendees:<br /><br />1. _________________________________________________<br /><br />Title: ________________________________________________<br /><br />2. _________________________________________________<br /><br />Title: ________________________________________________<br /><br /><strong><em>Registration is strictly limited for maximum impact for attendees.</em></strong><br /><br /><strong>Call today to register! (865) 687-8554</strong><br /><br /><strong>Or E-Mail </strong><a href="mailto:Perform_Max@att.net">Perform_Max@att.net</a>Geoffhttp://www.blogger.com/profile/02064105263477277893noreply@blogger.com0tag:blogger.com,1999:blog-7060395080570608859.post-3719550988852367932010-06-08T06:01:00.000-07:002010-06-08T06:13:36.406-07:00MS, AL, LA, AR Area seminar - "Pumpin' up your personal training business"<em><strong>"Maximum performance for the personal training staff"</strong></em><br /><br /><strong>Personal training business development seminar</strong><br /><br /><strong>Program Date:</strong> Thursday June 17, 2010<br /><br /><strong>Time:</strong> 10:00am – 1:30pm<br /><br /><strong>Registration Deadline:</strong> Friday June 11, 2010<br /><br /><strong>Program Location:</strong><br /><br />Baptist HealthPlex<br />102 Clinton Parkway<br />Clinton, MS 39056<br /><br /><strong>Read about this beautiful wellness center</strong>:<br /><br /> <a href="http://www.mbhs.org/med_serv/wellness/healthplex.htm">http://www.mbhs.org/med_serv/wellness/healthplex.htm</a><br /><br /><strong>About The Presenter</strong><br /><br />Geoff Hampton specializes in hospital based wellness center and large multi-purpose health club staff team development. He is the creator of the GLH Open Systems Management model that is revolutionizing the way businesses analyze their true performance effectiveness through bench mark standardization in all departments. His primary focus is net membership growth. In creating the culture required for maximum net membership growth Hampton educates attendees and clients about the critical relationship between membership sales, group exercise, personal training and membership referrals for the “not yet fit”.<br /><br /><strong>What will you and your staff team learn?</strong><br /><br />Personal training is an area that our industry has long underestimated. We require our personal trainers to have recognized personal training certifications, yet as an industry we have no expectation that they will know how to develop the clubs personal training business.<br /><br />In this dynamic staff training program you and your staff will learn how to develop significant client increases while avoiding the stigma of “selling” personal training. Learn about the importance of benchmark performance standardization, performance tracking, developing a continuum of personal training for the “not yet fit” and how to create a comprehensive club culture designed for maximum personal training performance.<br /><br />Also learn how to create a dynamic relationship whereby your membership sales staff help educate, motivate and lead new members to your personal trainers in a manner that almost assures new client development.<br /><br /><strong>Who Should Attend?</strong><br /><br />Hospital Administrators, Executive Directors, Programming Department Heads, Personal Training Directors, Directors of Rehab, Personal Training Staff, Rehab Staff, Group Exercise Directors, Sales Managers, Sales Staff & Front Desk Department Heads.<br /><br /><strong>Registration Pricing</strong>: $129 per person<br /><br />Mail In Registration Form (Call to guarantee registration space)<br /><br />Your Name: _____________________________________________<br /><br />Your Title: ______________________________________________<br /><br />Your E-mail Address: _____________________________________<br /><br />Club or Business Name: ___________________________________<br /><br />Street/Mailing Address: ____________________________________<br /><br />City, State, Zip: __________________________________________<br /><br />Business Phone #: ________________________<br /><br />I have enclosed a check for $________________<br /><br /><strong>Make all checks payable to:</strong> Club Marketing Resources<br /><br /><strong>Mail to:</strong><br /><br />CMRI - Perform-MAX Systems<br />P. O. Box 30891<br />Knoxville, TN 37930<br /><br /><strong>OR</strong> - <em>Call for PayPal credit card payment option</em><br /><br /><strong>Additional Attendees:</strong><br /><br />1. _________________________________________________<br /><br />Title: ________________________________________________<br /><br />2. _________________________________________________<br /><br />Title: ________________________________________________<br /><br /><strong>Registration is strictly limited for maximum impact for attendees.</strong><br /><br /><strong><em>Call today to register! (865) 687-8554</em></strong><br /><br /><strong>Or E-Mail</strong> <a href="mailto:Perform_Max@att.net">Perform_Max@att.net</a>Geoffhttp://www.blogger.com/profile/02064105263477277893noreply@blogger.com0tag:blogger.com,1999:blog-7060395080570608859.post-87441485485353755522010-05-30T05:32:00.000-07:002010-06-11T04:08:28.082-07:00"The not yet fit" - Potential for success - real or imagined?In today's rapidly changing healthcare and health focus culture the <span style="FONT-STYLE: italic">"not yet fit" </span>are being encouraged at every turn to engage positive lifestyle change to improve their health and wellbeing. Many of the current epidemic of lifestyle related ills can either be prevented through exercise and effective nutritional intake or at the very least minimized. Folks who have already been afflicted can improve their quality of life significantly through exercise and effective nutritional reform. Fact or speculation? FACT.<br /><br />Who has the best chance to educate, motivate and lead these <span style="FONT-STYLE: italic">"not yet fit" </span>populations to true success in these venues of lifestyle modification? Any business that engages safe and effective exercise is at the top of the list. CNN can file reports that exercise does not help anyone lose weight or gain health benefits, but that is false. Some easily disputable findings released and an international news giant runs to print it to the detriment of those who need help the most. The <span style="FONT-STYLE: italic">"not yet fit"</span>!<br /><br />Exercise is now being touted as <em>"medicine".</em> What a great conceptualization! However, for anyone to tout exercise as <span style="FONT-STYLE: italic">"medicine"</span> and continue to lack the understanding of what it really takes to educate, motivate and lead the <em>"not yet fit"</em> to true lifestyle change through exercise is really no different than the <span style="FONT-STYLE: italic">"old school"</span> health club model which baited <span style="FONT-STYLE: italic">"not yet fit" </span>folks to join and then was hopeful they would never show up again.<br /><br /><strong>The <em>"Old School"</em> Model</strong> = 1 not yet fit person + high pressure sales + false hope = failure for the "not yet fit"<br /><br />Now, the <span style="FONT-STYLE: italic">"school of false assumptions"</span> is luring the <span style="FONT-STYLE: italic">"not yet fit"</span> to join their businesses through a different, but still failure driven model. At the same time, touting <span style="FONT-STYLE: italic">"exercise is medicine"</span>.<br /><br /><strong>The <span style="FONT-STYLE: italic">"School of False Assumptions" </span>Model</strong> = 1 <em>"not yet fit"</em> person + false claims that a free fitness evaluation/free fitness assessment/free session with a personal trainer will enable success = failure for the <span style="FONT-STYLE: italic">"not yet fit" </span><br /><br /><strong>Fact or speculation?</strong><br /><br /><strong><em>FACT</em></strong><br /><br />Prove it? Okay. If you subscribe to the "<em>school of false assumptions"</em> model here is your challenge:<br /><br />1. Analyze active participation by % of new members who have joined since January of 2010<br /><br />2. Analyze the level of activity of those who are now dropping out due to the <em>"economy"</em> as they say<br /><br />3. Analyze how many already fit or regular exercisers are dropping out now because of the <em>"economy"</em><br /><br />Analysis will prove that folks who never got started exercising are the ones who are dropping out. This despite a virtual promise to help. You know..."<em>exercise is medicine". </em><br /><br />So which is more egregious? To sell a <span style="FONT-STYLE: italic">"not yet fit"</span> person a membership with no hope that they will use it or to sell a <span style="FONT-STYLE: italic">"not yet fit"</span> person a membership with false hope that never materializes?<br /><br />The beginnings of true change to educate, motivate and lead the <span style="FONT-STYLE: italic">"not yet fit" </span>can only happen when the focus is on REAL success planning for that person that is being offered hope. The <span style="FONT-STYLE: italic">"not yet fit" </span>are not yet fit due to a vicious cycle of repeated failures. They<span style="FONT-STYLE: italic"> "hope" </span>and <span style="FONT-STYLE: italic">"wish" </span>for success but have a deep seated fear and expectation of failure. That is why it is so easy for a predatory approach like the <span style="FONT-STYLE: italic">"old school"</span> to take their money and run.<br /><br /><strong>False Assumptionology</strong> (the foundational thinking within the school of false assumptions):<br /><br /><strong>1. Front desk</strong> - The fitness staff, personal trainers and group exercise (aerobic) instructors must be certified and maintain that certification during employment. That's good! How about the front desk? You know...the department that has far and away the most daily interactions with members, prospects, dignitaries, press or whomever enters the facility? What certification is required of them? NONE. In fact...most front desk staff have little understanding of most if any of the offerings made to new <span style="FONT-STYLE: italic">"not yet fit" </span>members and how important it is to exceed their expectations every day they enter the club.<br /><br /><strong>2. Membership sales related staff</strong> - No certification and little effective training. In fact most wellness/fitness facilities use cross-responsibility (staff that do multiple jobs) staff to do membership sales in a false assumption that this technique will save money in the budget! FALSE! The net result is poorly trained staff reluctantly trying the get <em>"not yet fit"</em> folks to join. If exercise is <em>"medicine"</em> then that is a case of malpractice! The <em>"not yet fit"</em> person who ventures into the facility has a NEED to join and a greater NEED to succeed if they join! If they do not join...or worse yet...they join and fail, their deep seated fear of failure has been reinforced!<br /><br /><strong>3. New member offerings</strong> - Imagining that a <span style="FONT-STYLE: italic">"free" </span>fitness orientation or evaluation will somehow spontaneously and without warning create a regular exerciser where before there was none is ludicrous. The reason the <em>"not yet fit"</em> are not yet fit is because they are not yet in a success cycle. How do you create a success cycle for them? By understanding that it is not a <span style="FONT-STYLE: italic">"membership" </span>that will make the difference for them, but a behavior modification!<br /><br /><strong>4. Personal training</strong> - During the personal training certification process not one iota of business development strategy is offered. Simply how to deliver safe and effective prescriptive exercise for clients. Many businesses offer new <span style="FONT-STYLE: italic">"not yet fit"</span> members an "exercise equipment orientation" under the truly false assumption that in a few sessions about equipment they will somehow overcome their long-term behavior of non-exercise and suddenly opine to work out everyday! Not only is this utterly false, but the business that does this deludes their own thinking into believing that this technique works. IT DOES NOT. See above analysis suggestions for quantifiable evidence to the contrary. Personal training must be delivered in a continuum for <span style="FONT-STYLE: italic">"not yet fit" </span>populations if it is to be effective as behavior modification applications.<br /><br /><strong>5. Group exercise</strong> (aerobics) - Personal training and group exercise are the two most important early engagement strategies in trying to educate, motivate and lead the <span style="FONT-STYLE: italic">"not yet fit"</span> to lifestyle modification success. Group exercise should be engaged for all new members at the point of sale.<br /><br />If there is to be real hope for the <span style="FONT-STYLE: italic">"not yet fit"</span> then there there needs to be radical evolution in an industry that really can make a profound difference for those who need it the most. No more <em>"old school".</em> No more<span style="FONT-STYLE: italic"> "school of false assumptions"</span>. Now? Join the <span style="FONT-STYLE: italic">evolution revolution </span>through the GLH Open Systems management model that is designed for maximum success for both the <em>"not yet fit"</em> populations and also for the businesses who claim to want to serve them.<br /><br />How?<br /><br />There are several options.<br /><br />Regional business development through our current Regional Training Centers.<br /><br />GREATER CHICAGO AREA - Upcoming seminar - "Pumpin' Up Your Personal Training" Seminar - June 10th -> <a class="tweet-url web" href="http://bit.ly/dwaTH4" rel="nofollow" target="_blank">http://bit.ly/dwaTH4</a><br /><br />HARRISONBURG, VA - Upcoming seminar - "Pumpin' Up Your Personal Training" Seminar June 30th -> <a class="tweet-url web" href="http://bit.ly/93h1g2" rel="nofollow" target="_blank">http://bit.ly/93h1g2</a><br /><br />GREATER CINCINNATI AREA - Upcoming seminar - Pump up your new membership sales, retention & personal training -> <a class="tweet-url web" href="http://bit.ly/9XpFsc" rel="nofollow" target="_blank">http://bit.ly/9XpFsc</a><br /><br />GREATER AUGUSTA, GA area seminars --> <a class="tweet-url web" href="http://bit.ly/aWeEmU" rel="nofollow" target="_blank">http://bit.ly/aWeEmU</a><br /><br />PERSONAL TRAINING - The Evolution Revolution; Business Development Manual/Power Point Presentation -> <a class="tweet-url web" href="http://bit.ly/cWGTMc" rel="nofollow" target="_blank">http://bit.ly/cWGTMc</a><br /><br />Perform-MAX Systems on FaceBook --> <a href="http://www.facebook.com/pages/Perform-Max-Systems/123258004369779?ref=ss">http://www.facebook.com/pages/Perform-Max-Systems/123258004369779?ref=ss</a><br /><br />Perform-MAX Systems on Twitter --> <a href="http://twitter.com/performmaxsystm">http://twitter.com/performmaxsystm</a><br /><br />Or, call today: (865) 687-8554 for more information about on-site staff training and business development programs.<br /><br />Or via e-mail: <a href="mailto:Perform_Max@att.net">Perform_Max@att.net</a>Geoffhttp://www.blogger.com/profile/02064105263477277893noreply@blogger.com0tag:blogger.com,1999:blog-7060395080570608859.post-32159228977565032272010-05-27T20:01:00.000-07:002010-05-29T06:27:58.622-07:00Greater Chicago Area - "Pumpin' up your personal training!"<strong><em>"Maximum performance for the personal training staff"</em></strong><br /><br /><strong>Personal training business development seminar</strong><br /><br /><strong>Program Date:</strong> Thursday June 10, 2010<br /><br /><strong>Time:</strong> 10:00am – 1:30pm<br /><br /><strong>Deadline:</strong> Monday June 7, 2010<br /><br /><strong>Program Location:</strong><br />The Wellness Center<br />900 West Central Road<br />Arlington Heights, IL 60005<br /><br /><strong><em>Read about this beautiful wellness center!</em></strong> <strong>--></strong> <a href="http://bit.ly/ctXeUf">http://bit.ly/ctXeUf</a><br /><br /><strong>About The Presenter</strong><br />Geoff Hampton specializes in hospital based wellness center and large multi-purpose health club staff team development. He is the creator of the GLH Open Systems Management model that is revolutionizing the way businesses analyze their true performance effectiveness through bench mark standardization in all departments. His primary focus is net membership growth. In creating the culture required for maximum net membership growth Hampton educates attendees and clients about the critical relationship between membership sales, group exercise, personal training and membership referrals for the “not yet fit”.<br /><br /><strong>What will you and your staff team learn?</strong><br />Personal training is an area that our industry has long underestimated. We require our personal trainers to have recognized personal training certifications, yet as an industry we have no expectation that they will know how to develop the clubs personal training business.<br /><br />In this dynamic staff training program you and your staff will learn how to develop significant client increases while avoiding the stigma of “selling” personal training. Learn about the importance of benchmark performance standardization, performance tracking, developing a continuum of personal training for the “not yet fit” and how to create a comprehensive club culture designed for maximum personal training performance.<br /><br />Learn how to create a dynamic relationship whereby your membership sales staff help educate, motivate and lead new members to your personal trainers in a manner that almost assures new client development.<br /><br /><strong>Who Should Attend?</strong><br />Hospital Administrators, Executive Directors, Programming Department Heads, Personal Training Directors, Directors of Rehab, Personal Training Staff, Rehab Staff, Group Exercise Directors, Sales Managers, Sales Staff & Front Desk Department Heads.<br /><br /><strong>Registration Pricing:</strong> $129 per person<br /><br /><strong>Mail In Registration Form</strong> (Call to guarantee registration space)<br /><br />Your Name: _____________________________________________<br /><br />Your Title: ______________________________________________<br /><br />Your E-mail Address: _____________________________________<br /><br />Club or Business Name: ___________________________________<br /><br />Street/Mailing Address: ____________________________________<br /><br />City, State, Zip: __________________________________________<br /><br />Business Phone #: ________________________<br /><br />I have enclosed a check for $________________<br /><br /><strong>Make all checks payable to:</strong> Club Marketing Resources<br /><br /><strong>Mail to:</strong><br />CMRI - Perform-MAX Systems<br />P. O. Box 30891 * Knoxville, TN * 37930<br /><br /><strong><em>OR - Call for PayPal credit card payment option</em></strong><br /><br /><strong>Additional Attendees:</strong><br /><br />1. _________________________________________________<br /><br />Title: ________________________________________________<br /><br />2. _________________________________________________<br /><br />Title: ________________________________________________<br /><br />Registration is strictly limited for maximum impact for attendees.<br /><br /><strong>Call today to register! (865) 687-8554</strong><br /><br /><strong>Or E-Mail Perform_Max@att.net</strong>Geoffhttp://www.blogger.com/profile/02064105263477277893noreply@blogger.com0tag:blogger.com,1999:blog-7060395080570608859.post-20084579370187675312010-05-27T19:51:00.001-07:002010-06-08T06:00:23.847-07:00Harrisonburg, VA - "Pumpin' up your personal training!"<strong><em>"Maximum performance for the personal training staff"</em></strong><br /><br /><strong>Personal training business development seminar</strong><br /><br /><strong>Program Date:</strong> Wednesday June 30, 2010<br /><br /><strong>Time:</strong> 10:00am – 1:30pm<br /><br /><strong>Deadline:</strong> Friday June 25, 2010<br /><br /><strong>Program Location:</strong><br />RMH Wellness Center<br />501 Stone Spring Road<br />Harrisonburg, VA 22801<br /><br />Read about this beautiful wellness center! --> <a href="http://bit.ly/ddRYAj">http://bit.ly/ddRYAj</a><br /><br /><strong>About The Presenter Geoff Hampton</strong><br />Geoff Hampton specializes in hospital based wellness center and large multi-purpose health club staff team development. He is the creator of the GLH Open Systems Management model that is revolutionizing the way businesses analyze their true performance effectiveness through bench mark standardization in all departments. His primary focus is net membership growth. In creating the culture required for maximum net membership growth Hampton educates attendees and clients about the critical relationship between membership sales, group exercise, personal training and membership referrals for the “not yet fit”.<br /><br /><strong>What will you and your staff team learn?</strong><br />Personal training is an area that our industry has long underestimated. We require our personal trainers to have recognized personal training certifications, yet as an industry we have no expectation that they will know how to develop the clubs personal training business.<br /><br />In this dynamic staff training program you and your staff will learn how to develop significant client increases while avoiding the stigma of “selling” personal training. Learn about the importance of benchmark performance standardization, performance tracking, developing a continuum of personal training for the “not yet fit” and how to create a comprehensive club culture designed for maximum personal training performance.<br /><br />Learn how to create a dynamic relationship whereby your membership sales staff help educate, motivate and lead new members to your personal trainers in a manner that almost assures new client development.<br /><br /><strong>Who Should Attend?</strong><br />Hospital Administrators, Executive Directors, Programming Department Heads, Personal Training Directors, Directors of Rehab, Personal Training Staff, Rehab Staff, Group Exercise Directors, Sales Managers, Sales Staff & Front Desk Department Heads.<br /><br /><strong>Registration Pricing:</strong> $129 per person<br /><br />Mail In Registration Form (Call to guarantee registration space)<br /><br />Your Name: _____________________________________________<br /><br />Your Title: ______________________________________________<br /><br />Your E-mail Address: _____________________________________<br /><br />Club or Business Name: ___________________________________<br /><br />Street/Mailing Address: ____________________________________<br /><br />City, State, Zip: __________________________________________<br /><br />Business Phone #: ________________________<br /><br />I have enclosed a check for $________________<br /><br />Make all checks payable to: Club Marketing Resources<br /><br /><strong>Mail to:</strong><br />CMRI - Perform-MAX Systems<br />P. O. Box 30891 * Knoxville, TN * 37930<br /><br />OR - Call for PayPal credit card payment option<br /><br /><strong>Additional Attendees:</strong><br /><br />1. _________________________________________________<br /><br />Title: ________________________________________________<br /><br />2. _________________________________________________<br /><br />Title: ________________________________________________<br /><br />Registration is strictly limited for maximum impact for attendees.<br /><br /><strong><em>Call today to register! (865) 687-8554</em></strong><br /><br /><em><strong>Or E-Mail</strong> <a href="mailto:Perform_Max@att.net">Perform_Max@att.net</a> </em>Geoffhttp://www.blogger.com/profile/02064105263477277893noreply@blogger.com0tag:blogger.com,1999:blog-7060395080570608859.post-22089775413785274502010-03-06T14:41:00.000-08:002010-03-06T15:57:13.900-08:00Health & Wellness Business - Economic Climate Is What You Make of ItThe current economic climate in the U.S. seems to dominate the news recently. As a result, all the doomsday prognosticators are dutifully spreading their poison, and the bad news spreads like wildfire. The truth is, in times of economic uncertainty, wellness/fitness operators who don’t over or under react will thrive.<br /><br /><strong>The importance of strong leadership</strong><br /><br />It all boils down to planning and leadership. Employees always follow the tenor set by their leaders. If leaders have planned poorly, it will show. If leaders have the "deer in the headlights look," it will also show. And staff members will respond accordingly. Likewise, if a wellness/fitness operator scales back operations and creates a vision of a business waiting for the grim reaper, the result will be predictably negative. Staff and members alike will feel the sense of impending doom. Great leaders are created during unpredictable times like these. Just as certainly, poor leaders are revealed under the same market conditions.<br /><br />There was a famous football coach at my alma mater (University of Tennessee) many years ago named General Robert Neyland. One of Neylands’ contemporaries paid him a great compliment with the following quote (southernized version): "He can take hisn’s and beat yourn’s, or he can take yourn’s and beat hisn’s!" Translation: It didn’t matter who the General was coaching because he would inevitably make them winners. He was the epitome of great leadership. He didn’t care about economic conditions, recruiting climate or anything else. He knew how to win, and win he did. That’s leadership!<br /><br /><strong>Capitalizing on gloomy news</strong><br /><br />With these predictions of gloom and doom, the population at large will tend to gravitate toward uplifting endeavors to help them cope with the economic climate. As the press "creates the news" of gloom and doom, they also continue to report on the importance of health and wellbeing. Additionally, on just about every cable network there are fitness programs, nutrition programs, diet programs, infomercials for home exercise equipment and all types of messages urging the general public to take care of themselves through healthy lifestyle modification.<br /><br />Who is best suited to answer the needs of a stressed-out population during times like these? Wellness/fitness operators, of course. Home exercise equipment always seems like such a great idea to people who are not educated about the failure rate for most home exercise endeavors. However, most home exercise equipment either ends up as a convenient clothes horse or an inconvenient dust collector. The wellness/health industry must reach out to satisfy these needs.<br />Targeting the right markets Now is the time to get creative and bold. This does not mean increasing your spending significantly, it means rethinking what you are currently doing. The three groups who need the most help during these trying times are the corporate, “not yet fit” and aging markets.<br /><br />If your facility is not currently pursuing these three markets vigorously, you are missing a truly golden opportunity. These markets are perfect candidates for membership and special programs during the current economic upheaval.<br /><br /><strong>The corporate market.</strong> The corporate market needs to maximize employee performance now more than ever before. Wellness/fitness operators, if properly prepared, can reap a bountiful harvest. However, a half-baked, outdated approach will not work. The corporate marketplace is brimming with hope at the prospect of a wellness program that will truly offer employees an opportunity to effect lifestyle change. Remember, corporations’ primary concern is their sedentary employees. These are the employees who don’t go to wellness/health clubs, so be creative in creating programs for them.<br /><br /><strong>The <em>“not yet fit”</em> market.</strong> The <em>“not yet fit”</em> market is partially comprised of the previously mentioned sedentary employees. It is, however, much larger than that. It also includes sedentary housewives, sedentary non-professional workers and many other groups. This market is getting plenty of media coverage as to the importance of getting off the couch and into an exercise program.<br /><br /><strong>The aging market.</strong> The aging market is another group who are really going for the wellness/health concept and who also fear the volatility of economic chaos. If you want them in your club, power up and go after them. They are ready to change now! REGARDLESS of economic climate. Show them the true pathway to the success they need in dynamic and lasting lifestyle modification!<br /><br />If you would like additional information on how to navigate the treacherous waters of an economic downturn, contact Geoff Hampton today.<br /><br />Via e-mail: <a href="mailto:perform_max@att.net">perform_max@att.net</a><br /><br />Or phone: (865) 304-9409Geoffhttp://www.blogger.com/profile/02064105263477277893noreply@blogger.com0tag:blogger.com,1999:blog-7060395080570608859.post-81427803341485979572010-02-10T03:10:00.000-08:002010-03-20T03:55:25.987-07:00NEW Regional Training Centers! - Phase I - Net Membership Growth<strong>Regional Training Centers Confirmed - Phase I 2010</strong><br /><br />RMH Wellness - Harrisonburg, VA Location - Registration Info & Schedule: <a class="tweet-url web" href="http://bit.ly/a4MCRm" rel="nofollow" target="_blank">http://bit.ly/a4MCRm</a><br /><br />Baptist HealthPlex - Clinton, MS Location- Registration Info & Schedule: <a class="tweet-url web" href="http://bit.ly/cMvgB5" rel="nofollow" target="_blank">http://bit.ly/cMvgB5</a><br /><br />Health Central - Augusta, GA Location - Registration Info & Schedule:--> <a class="tweet-url web" href="http://bit.ly/aWeEmU" rel="nofollow" target="_blank">http://bit.ly/aWeEmU</a><br /><br />Addiotional Info: <a href="mailto:perform_max@att.net">perform_max@att.net</a><br /><br />If you and your staff team would like to create your BEST YEAR EVER, you must attend this dynamic seminar/workshop series! Your ROI will be tremendous!<br /><br />Phase I clearly illustrates how to create maximum net membership growth. Most clubs focus on new membership sales and consider attrition a seperate entity that every once in awhile needs attention. To make matters worse, most clubs have no real understanding as to how and why personal training should be the bedrock foundation for both new membership sales and enhanced retention performance.<br /><br /><strong>2010 Regional Training Center Program<br /></strong><br />Phase I - <em>“Creating Maximum Net Membership Growth!” - Through July 31, 20101</em><br /><br />Four dynamic seminar/workshops designed to educate, motivate and lead clubs to their best year ever!<br /><br />Seminar/Workshop 1 – Creating the culture for maximum net membership growth<br /><br />Seminar/Workshop 2 – Membership sales – Maximum performance from the membership sales staff!<br /><br />Seminar/Workshop 3 – Personal Training – Maximum performance from the personal training staff!<br /><br />Seminar/Workshop 4 – Workshop – Putting it all together! Creating and engaging a new business model designed to generate the clubs best revenue year ever!<br /><br />Two critical factors have greatly contributed to an inability to attain and sustain maximum performance potential actualization in our industry;<br /><br />1. Old School Clingology (Clingology is not a real word)<br /><br />2. Advanced Utilization of False Assumptionology (Assumptionology is not a real word)<br /><br />Old school clingologists have been convinced that <em>"the way we have always done things" </em>is still a viable counter measure to current market conditions. In other words, they still believe that doing things the same way as they always have will produce a different outcome. Albert Einstein said, <em>“Doing the same thing over and over and expecting different results is a sign of insanity.”</em><br /><br />The school of false assumptionology is another failed business model. In the school of false assumptionology the business operator has accepted false notions about what success is or is not and in their mind their model is successful even in spite of obvious and quantifiable evidence to the contrary! I think Einstein's assumption is applicable here too!<br /><br />Register for this seminar/wokshop series and start down the road to maximum performance actualization on an immediate basis! You and your staff team will be educated, motivated and lead to THE business blueprint that cannot fail in any economy! IT IS ALL ABOUT MAXIMUM PERFORMANCE!<br /><br />Is your club in a region that currently offers one of our Regional Training Centers? Call today for more information: (865) 304-9409 or e-mail <a href="mailto:GeoffLHampton@aol.com">GeoffLHampton@aol.com</a><br /><br />In 2008 we had more than 100 top clubs register for our Regional Training programs. In 2009 due to other business ventures the program was curtailed. In 2010 the program will be a featured service again for the industry. Here are just a few of the well known clubs that registered for our dynamic 2008 Regional Training Programs:<br /><br />· Delnor Health & Wellness Center<br />· The Center Club· Shula’s Athletic Club<br />· Lakeshore Athletic Clubs<br />· Health Track Sports and Wellness<br />· Good Samaritan Health & Wellness<br />· Good Shepherd Health & Fitness<br />· Lake Forest Health & Fitness<br />· Downtown Athletic Club<br />· YMCA of Metropolitan Chicago<br />· Sentara Health & Fitness Center<br />· Riverside Wellness & Fitness Center (VA)<br />· Fauquier Hospital LIFE Center<br />· Baptist HealthPlex· Elmwood Fitness Center<br />· West Jefferson Wellness Center<br />· YMCA of Chattanooga<br />· Health Central (GA)<br />· Peninsula Metropolitan YMCA<br />· Chelsea Community Hospital Health<br />· Riverside Health & Fitness Center (IL)<br />· E’town Swim & Fitness Center<br />· TriHealth Pavilion<br />· Cincinnati Sports Club<br />· YMCA of Greater Cincinnati<br />· WELLSTAR Health & Wellness<br />· Centre Club<br />· CCH Health & Wellness Center<br />· YMCA of Greater Boston<br />· Plainfield YMCA<br />· Caritas Health & Athletic Club<br />· Mid Cape Racquet & Health Club<br />· The Weymouth Club<br />· The Canton Club<br />· The Kingsbury Club & Spa<br />· The Longfellow Club<br />· Maine Pines Racquet & Fitness<br />· Phifer Wellness Center· Rex Wellness Centers<br />· The Fitness Center at High Point<br />· The Club (Greensboro, NC)<br />· Sports Center (Fayetteville, NC)<br />· AtlantiCare Life Center<br />· Spa 23 Health & Racquet Club<br />· Quest Fitness (Hasbrouck Heights, NJ)<br />· Elevations Health Club<br />· Hunterdon Health & Wellness Center<br />· Duke Center for Living<br />· YMCA of Northwest North Carolina<br />· Loyola Center for Health & Fitness<br />· Highland Park Hospital Health<br /><em>· And MANY more!</em><br /><br />Here are a few typical responses from attendee’s and what they said about our Regional Training programs:<br /><br /><em>"At FirstHealth, we include our key management and sales staff in Geoff's seminars. His information is real world in that the staff leaves with ideas and systems to actually implement. Geoff's varied experience in the fitness industry makes him a great resource for medical fitness centers, where much of our expertise lies in clinical skills and programming rather than in sales, marketing and retention efforts. I recommend Geoff as one of the few in our industry who has a firm grasp on these aspects of successfully operating a medical fitness center."</em> John Caliri - Director - FirstHealth of the Carolina’s Centers for Health & Fitness – Pinehurst, NC<br /><br /><em>“I thoroughly enjoyed and benefited greatly from attending your seminar. It was very empowering and motivating!”</em> Michelle - Assistant Supervisor, Member Services - TriHealth Fitness & Health Pavilion - Cincinnati, OH<br /><br /><em>“Geoff Hampton’s seminar in Pinehurst, NC was a great eye opener for The Wellness Center in Johnson City. We are doing great in sales but needed some help in tracking tours and how to handle phone calls when the caller wants pricing only. Geoff was great to offer a phone script and a tracking system of tours and new joins.”</em> Amy Miller - Membership Services Director - The Wellness Center - Johnson City, TN<br /><br /><em>“Geoff, I just wanted to thank you again for a great seminar! Everyone is apprehensive when attending these things, but we learned a ton from you! I’m excited to start putting your techniques into motion here at E’town Swim & Fitness Center. Please keep me updated on any upcoming events you will be having in our area.”</em> Brooke Lockhart - Membership Manager - E'town Swim & Fitness Center – Elizabethtown, KY<br /><br />What do a few top industry business leaders say about Geoff Hampton?<br /><br /><em>"I’m pleased to be included on Geoff Hampton’s National Advisory Board. I’ve known Geoff for longer than we both probably care to admit, and during that time Geoff has always exhibited the characteristics of innovation, flexibility and integrity in his service to our industry. Geoff’s a veteran pro and someone to whom club operators should be listening, especially NOW." </em>Michael Scott Scudder, President - Club Management Education & Training Online (CMETO)<br /><br /><em>"Geoff is an industry veteran but that does not even begin to define him. He has been a voice of reason in our business for several decades and his information and his approach are direct, logical and useful. Geoff has a great business mind and it is our luck that he uses it in our industry."</em> Brenda Abdilla – President - Management Momentum – Denver, CO<br /><br /><strong>Perform-MAX Systems staff training programs ARE radically different!</strong><br /><br />The health and wellness industry experienced a rude awakening with the downturn in the economy. The “Old School” and the “School of False Assumptions”, which have been the standard operating business standards were revealed to be weak and ineffective. Our programs create a unique dynamic that engages maximum NET membership growth. How? Through strong interdepartmental cooperation and bench mark performance standardization blended into strong goal setting with strong ongoing performance analysis.<br /><br /><strong>CALL TODAY AND CREATE YOUR BEST YEAR EVER IN 2010!</strong><br /><strong></strong><br /><strong>Call today for more information: (865) 304-9409</strong><br /><br /><strong>Or e-mail:</strong> <a href="mailto:perform_max@att.net">perform_max@att.net</a>Geoffhttp://www.blogger.com/profile/02064105263477277893noreply@blogger.com0tag:blogger.com,1999:blog-7060395080570608859.post-2749309027066093562010-01-28T09:03:00.000-08:002010-03-04T08:24:30.232-08:002010 Regional Staff Training Centers - Interested?<strong>Is your club interested in becoming a 2010 Regional Staff Training Center?</strong><br /><br /><strong><em>You and your business can gain tremendous benefit from contracting to become a 2010 Regional Staff Training Center!</em></strong><br /><br />In 2008 we had more than 100 top clubs register for our Regional Staff Training programs. In 2009 due to other business ventures the program was curtailed. In 2010 the program will be a featured service again for the industry. Here are just a few of the well known clubs that registered for our dynamic 2008 Regional Staff Training Programs:<br /><br />· Delnor Health & Wellness Center<br />· The Center Club<br />· Shula’s Athletic Club<br />· Lakeshore Athletic Clubs<br />· Health Track Sports and Wellness<br />· Good Samaritan Health & Wellness<br />· Good Shepherd Health & Fitness<br />· Lake Forest Health & Fitness<br />· Downtown Athletic Club<br />· YMCA of Metropolitan Chicago<br />· Sentara Health & Fitness Center<br />· Riverside Wellness & Fitness Center (VA)<br />· Fauquier Hospital LIFE Center<br />· Baptist HealthPlex<br />· Elmwood Fitness Center<br />· West Jefferson Wellness Center<br />· YMCA of Chattanooga<br />· Health Central (GA)<br />· Peninsula Metropolitan YMCA<br />· Chelsea Community Hospital Health<br />· Riverside Health & Fitness Center (IL)<br />· E’town Swim & Fitness Center<br />· TriHealth Pavilion<br />· Cincinnati Sports Club<br />· YMCA of Greater Cincinnati<br />· WELLSTAR Health & Wellness<br />· Centre Club<br />· CCH Health & Wellness Center<br />· YMCA of Greater Boston<br />· Plainfield YMCA<br />· Caritas Health & Athletic Club<br />· Mid Cape Racquet & Health Club<br />· The Weymouth Club<br />· The Canton Club<br />· The Kingsbury Club & Spa<br />· The Longfellow Club<br />· Maine Pines Racquet & Fitness<br />· Phifer Wellness Center<br />· Rex Wellness Centers<br />· The Fitness Center at High Point<br />· The Club (Greensboro, NC)<br />· Sports Center (Fayetteville, NC)<br />· AtlantiCare Life Center<br />· Spa 23 Health & Racquet Club<br />· Quest Fitness (Hasbrouck Heights, NJ)<br />· Elevations Health Club<br />· Hunterdon Health & Wellness Center<br />· Duke Center for Living<br />· YMCA of Northwest North Carolina<br />· Loyola Center for Health & Fitness<br />· Highland Park Hospital Health<br /><strong><em>And MANY more!</em></strong><br /><strong><em></em></strong><br /><strong>Here is a few typical responses from attendee’s say about our Regional Staff Training programs:<br /></strong><br /><em>“I thoroughly enjoyed and benefited greatly from attending your seminar. It was very empowering and motivating!”</em> <strong>Michelle - Assistant Supervisor, Member Services - TriHealth Fitness & Health Pavilion - Cincinnati, OH</strong><br /><br /><em>“Geoff Hampton’s seminar in Pinehurst, NC was a great eye opener for The Wellness Center in Johnson City. We are doing great in sales but needed some help in tracking tours and how to handle phone calls when the caller wants pricing only. Geoff was great to offer a phone script and a tracking system of tours and new joins.”</em> <strong>Amy Miller - Membership Services Director - The Wellness Center - Johnson City, TN</strong><br /><br /><em>“Geoff, I just wanted to thank you again for a great seminar! Everyone is apprehensive when attending these things, but we learned a ton from you! I’m excited to start putting your techniques into motion here at E’town Swim & Fitness Center. Please keep me updated on any upcoming events you will be having in our area.”</em> <strong>Brooke Lockhart - Membership Manager - E'town Swim & Fitness Center – Elizabethtown, KY</strong><br /><strong></strong><br /><strong>What do a few top industry business leaders say about Geoff Hampton?</strong><br /><br /><p><em>"I’m pleased to be included on Geoff Hampton’s National Advisory Board. I’ve known Geoff for longer than we both probably care to admit, and during that time Geoff has always exhibited the characteristics of innovation, flexibility and integrity in his service to our industry. Geoff’s a veteran pro and someone to whom club operators should be listening, especially NOW." </em><strong>Michael Scott Scudder, President - Club Management Education & Training Online (CMETO)</strong></p><em>"Geoff is an industry veteran but that does not even begin to define him. He has been a voice of reason in our business for several decades and his information and his approach are direct, logical and useful. Geoff has a great business mind and it is our luck that he uses it in our industry."</em> <strong>Brenda Abdilla – President - Management Momentum – Denver, CO</strong><br /><br /><em>"At FirstHealth, we include our key management and sales staff in Geoff's seminars. His information is real world in that the staff leaves with ideas and systems to actually implement. Geoff's varied experience in the fitness industry makes him a great resource for medical fitness centers, where much of our expertise lies in clinical skills and programming rather than in sales, marketing and retention efforts. I recommend Geoff as one of the few in our industry who has a firm grasp on these aspects of successfully operating a medical fitness center."</em> <strong>John Caliri - Director - FirstHealth of the Carolina’s Centers for Health & Fitness – Pinehurst, NC</strong><br /><br /><strong>Why are the Perform-MAX Systems staff training programs so radically different?</strong><br /><br />The health and wellness industry experienced a rude awakening with the downturn in the economy. The “Old School” and the “School of False Assumptions”, which have been the standard operating business standards were revealed to be weak and ineffective. Our programs create a unique dynamic that engages maximum NET membership growth. How? Through strong interdepartmental cooperation and bench mark performance standardization blended into strong goal setting with strong ongoing performance analysis.<br /><br /><strong>Interested in more information?</strong><br /><strong></strong><br /><strong>Call today for more information: (865) 304-9409</strong><br /><br /><strong>Or e-mail:</strong> <a href="mailto:perform_max@att.net">perform_max@att.net</a>Geoffhttp://www.blogger.com/profile/02064105263477277893noreply@blogger.com0tag:blogger.com,1999:blog-7060395080570608859.post-20212299346361844362009-12-12T02:14:00.000-08:002010-02-24T13:11:31.515-08:00The Weekly Fitness Challenge Returns! 01/01/10Webiste: <a href="http://www.weeklyfitnesschallenge.com/">http://www.weeklyfitnesschallenge.com/</a><br /><br />On January 1, 2010 we kick-off another motivating 12 week campaign designed to encourage regular exercisers to reach out to those they know who are not yet exercising and get them started! Obviously January 1st is a great time to do that because of <em>"New Years Resolutions"!</em><br /><br />Every year millions of people worldwide imagine, <em>"This year I'm going exercise!"</em> as a New Years Resolution. However, for the not yet fit that notion is usually short lived. That is why The Weekly Fitness Challenge is so important! The Challenge engages fun exercise programs rooted in a motivated and supported environment and lead by a certified exercise professional! This is the best chance the not yet fit have to begin a life changing exercise program.<br /><br />This next 12 week campaign will also blend Personal Training and strong Nutritional education into the program. Group Exercise (Aerobics) is the perfect starting point for the not yet fit. The next best step is Personal Training. Along with both of those exercise prescriptions is the dire need for strong and palatable Nutritional education for maximum overall health enhancement.<br /><br />Each week we will feature a specific Group Exercise format and encourage regular exercisers to reach out to their friends, family members and co-workers that need to exercise and are not yet doing so to lead them to these fun and motivating exercise options!<br /><br />We also encourage you to join us on FaceBook to report who you took, what class they took and how each enjoyed it as a way of visually motivating others. We also encourage you to report the same info on Twitter using the hashtag #weeklyfitnesschallenge.<br /><br />Here are some examples of the fun and motivating Group Exercise Class formats which will be featured during the campaign: <a href="http://bit.ly/37sdho">http://bit.ly/37sdho</a><br /><br />During this 12 week campaign ( Click here for a great 12 week journal for your friends to use to track their progress --> <a class="tweet-url web" onclick="pageTracker._trackPageview('/exit/link/6598037808')" href="http://bit.ly/7HVYz4" rel="nofollow" target="_blank" jquery1260622881171="1759">http://bit.ly/7HVYz4</a> ) we will be featuring great clubs with great Group Exercise programs from around the globe that you can take your friends, family members and co-workers to knowing that if we recommend it...its well worth going to! If you know a great club that has strong Group Exercise let us know. We will feature them if they qualify. All we ask is that the featured club promotes The Weekly Fitness Challenge in return.<br /><br />Like Thomas Edison said, <em>"There ain't no rules around here. We're trying to accomplish something"! </em>JUST DO IT!<br /><br />In order to truly create dynamic global health and fitness evolution - it requires a powerful grass roots effort.<br /><br />WRITE, CALL, E-MAIL and CHALLENGE folks to <em>"wakeup"</em> and see the international crisis of ill health, and engage in a powerful solution! <strong><em>THE WEEKLY FITNESS CHALLENGE!</em></strong><br /><br />Some have said that our positive message isn't negative enough to garner national or international media! <em>Change that!</em> Lead them to cover something positive...just for a unique change of venue! They might actually help folks improve the quality of their lives and help stem the tidal wave of preventable disease, conditions and afflictions that are directly related to sedentary living!<br /><br />Some have said that we haven't contributed enough money to Political Campaigns to garner assistance from leading Politicians from around the globe! Change that! Encourage them to engage in REAL Healthcare reform! Healthcare reform begins with each individual!<br /><br />Some have said that we don't have enough Political cronies to garner National Governmental leadership help from around the world! Change that! Encourage them to act on something that NEEDS to be acted upon!<br /><br />Some have said that we are not famous enough or "pretty" enough to garner big time Celebrity support! Change that! Encourage them to join The Weekly Fitness Challenge and support something that can improve the health of millions worldwide!<br /><br />Some have said we are not "connected enough" to deserve support from large distinguished Groups or Associations! Change that! Encourage them to look past their tunnel vision and support a unique grass roots initiative that has already made a profound difference in raising international awareness about exercise and its importance to good health!<br /><br />Some say we are not "important" enough for healthcare entities since their primary mission is to fill hospital beds and ours is to vacate them! Change that! Encourage them to serve what should be their primary mission! Driving "OPTIMAL" health instead of "NORMAL" health and watch the health of communities worldwide prosper!<br /><br />If you are wondering about whether or not YOU should get involved, simply ask yourself this question, "Whose job is it to reach out to those who need to exercise and are not yet doing so?" THE ANSWER? It is all of us together! NOBODY else is going to do it! That's right! There is no "RED PILL", there is no "BLUE PILL" that people can take and suddenly become regular exercisers! So JOIN US!<br /><br /><strong><em>SUPPORT THE CHALLENGE!</em></strong><br /><br />To request additional information about The Weekly Fitness Challenge or provide feedback - Contact Executive Director Geoff Hampton:<br /><a href="mailto:GeoffLHampton@aol.com">GeoffLHampton@aol.com</a><br /><br />On Twitter: <a href="http://www.twitter.com/GeoffHampton">www.Twitter.com/GeoffHampton</a>Geoffhttp://www.blogger.com/profile/02064105263477277893noreply@blogger.com0tag:blogger.com,1999:blog-7060395080570608859.post-82136450808564912412009-11-14T05:36:00.000-08:002010-03-04T08:25:11.190-08:00Membership Sales - TEST: Truth in PerformanceMost health and wellness businesses operate in an inefficient manner and are too close to the trees to see the forest. False assumptions are like a business cancer, yet they are more common than most realize. Professional business coaches can preach the message and no change will ever happen until each business operator takes the time to reveal their own truth in performance. Most business operators anxiously await a message that their itching ears wants to hear, but few await the message that their itching ears NEED to hear.<br /><br />This is in an effort to remove the blinders and reveal the truth in performance that any business can attain and sustain if they simply stop making the same mistakes over and over and over again and disengage the false assumptions<br /><br />Step 1. Establish a 100% quantifiable performance tracking system for each department.<br /><br />Step 2. Establish realistic bench mark performance standards for every department.<br /><br />Step 3. Engage the bench mark performance standards into realistic goals for daily, weekly, monthly, quarterly and annualized goals.<br /><br />Step 4. Track goal related performance daily in every department.<br /><br />Step 5. Hire a professional service to guide you in order to eliminate time consuming and costly "trial and error" efforts.<br /><br />Step 6. Engage the "test" below in order to illuminate your true performance level by using your actual membership sales numbers. This "test" spotlights <em>membership sales</em>. It can be expanded to track true performance in every department.<br /><br /><strong>Lost Revenues Typical vs. Max Performance – The Cost – <em>Using your clubs actual numbers</em></strong><br /><br />Enrollment Fee Collected: $__________<br /><br />Monthly Dues: $_______x 12 = $________<br /><br />Enrollment Fee Collected + Monthly Dues x 12 = Annualized average membership value<br /><br />$__________<br />-------------------------------------------------------------------------------------------<br /><br /><strong>The "lost" incoming phone call</strong><br /><br /><br /><p>If a health and wellness business is honest about performance, it is easy to imagine "lost" opportunities related to incoming telephone calls about new memberships. The front desk tells the caller nobody is available and suggests the caller try again later. A message is taken and not returned promptly. There are many scenarios that be imagined whereby calls are lost if there is not strong awareness of the fact supported by proactive counter measures designed to reduce the incidents.</p><strong>Example:<br /></strong><br />Average – One lost call per day per club<br /><br />30 Lost calls per month<br /><br />Incoming membership call to appointment ratio = 80% = 24 lost appointments<br /><br />Appointment to show ratio = 70% = 17 lost appointment shows<br /><br />First time closing ratio = 70% = 12 lost sales per month<br /><br />12 lost sales x $_______ = $__________ Lost per month<br /><br />12 months x $______ Lost = $__________ Lost per year<br /><br />12 lost sales x 12 months = 144 people denied the opportunity to change their lives, plus lost personal training, referral, spa services and more lost opportunities<br /><br /><strong>Incoming Membership Call to Appointment Ratio Comparison</strong><br /><br /><strong>The incoming membership call to appointment analysis - Typical<br /></strong><br />Illustration = 60 incoming membership calls per month<br /><br />60 calls @ 50% incoming call to appointment ratio = ___ appointments<br /><br />___ appointments @ 70% show = ___ appointment shows<br /><br />___ appointments shows @ 70% first time closing = ___ new members<br /><br />___ new members @ $688 = $____________<br /><br />$_______________ x 12 = $____________<br /><br /><strong><em>Plus lost:<br /></em></strong><br />Referral revenue<br /><br />Personal training revenue<br /><br />Spa services revenue<br /><br />Renewal revenue<br /><br /><strong>The incoming membership call to appointment analysis - Max Performance</strong><br /><br />Illustration = 60 incoming membership calls per month<br /><br />60 calls @ 80% incoming call to appointment ratio = ___ appointments<br /><br />___ appointments @ 70% show = ___ appointment shows<br /><br />___ appointments shows @ 70% first time closing = ___ new members<br /><br />___ new members @ $688 = $____________<br /><br />$_______________ x 12 = $____________<br /><br /><strong><em>Plus lost:<br /></em></strong><br />Referral revenue<br /><br />Personal training revenue<br /><br />Spa services revenue<br /><br />Renewal revenue<br /><br /><strong>The incoming membership call to appointment analysis max performance - truth</strong><br /><br />50% =<br /><br />80% =<br /><br />Difference = $____________<br /><br /><strong>First time closing presentation efficiency analysis - Typical<br /></strong><br />Illustration = 70 walk in or appointment prospect shows per month<br /><br />70 @ 50% closing ratio = ___ new member sales<br /><br />___ new members @ $688 = $____________<br /><br />$_______________ x 12 = $____________<br /><br /><strong><em>Plus lost:<br /></em></strong><br />Referral revenue<br /><br />Personal training revenue<br /><br />Spa services revenue<br /><br />Renewal revenue<br /><br /><strong>First time closing presentation efficiency analysis - Max Performance</strong><br /><br />Illustration = 70 walk in or appointment prospect shows per month<br /><br />70 @ 70% closing ratio = ___ new member sales<br /><br />___ new members @ $688 = $____________<br /><br />$_______________ x 12 = $____________<br /><br /><strong><em>Plus lost:</em></strong><br /><br />Referral revenue<br /><br />Personal training revenue<br /><br />Spa services revenue<br /><br />Renewal revenue<br /><br /><strong>First time closing analysis max performance - truth</strong><br /><br />50% =<br /><br />70% =<br /><br />Difference =<br /><br />Add all the above listed components together it will illustrate that most clubs lose hundreds of thousands of dollars per year through false assumptions that lead to inferior performance. There is only person who change that cycle...and that person is the business leader!<br /><br />-------------------------------------------------------------------------------------<br /><br />If you want to attain and sustain maximum performance potential, even in a downturned economy, you must engage a system that creates the culture that leads to superior performance and ends the false assumption!<br /><br />Yours in Success and Motivation,<br /><br />Geoff Hampton<br /><br /><strong>Want to power up your staff teams performance?</strong> <strong>Try this great new Coaching program: </strong><br /><br /><strong>Program Length</strong> – Six Month Program<br /><br /><strong>Cost:</strong><br /><br />One Time Registration Fee - $150<br /><br />Monthly Continuation Fee - $500<br /><br /><strong><em>If you and your staff team want to finish 2009 with an incredible finish and be ready to maximize the 1st Quarter of 2010…learn from the best and make it happen!<br /></em></strong><br /><strong>Call today for more information: (865) 304-9409</strong><br /><br /><strong>Or e-mail:</strong> <a href="mailto:perform_max@att.net">perform_max@att.net</a>Geoffhttp://www.blogger.com/profile/02064105263477277893noreply@blogger.com2tag:blogger.com,1999:blog-7060395080570608859.post-65253068107558349042009-09-13T03:56:00.000-07:002010-02-24T13:14:58.867-08:00The Weekly Fitness Challenge - What is it?As The Weekly Fitness Challenge continues its incredible international growth, more and more the question is asked, <em>"What EXACTLY is The Weekly Fitness Challenge?"</em><br /><br />The Weekly Fitness Challenge is an international grass roots fitness/wellness campaign that is designed to encourage people to reach out to those they know that need to exercise and are not yet doing so. Those who are not exercising regularly are the ones who fall victim to preventable illnesses and unhealthy conditions. They NEED someone who cares about to them to reach out and mentor them in the importance of exercise! Most programs are designed for regular exercisers. Our campaign is designed for the <em>"not yet fit"</em> as a form of prescriptive intervention designed to get them mooving!<br /><br />The easiest way to illustrate The Weekly Fitness Challenge target population is through a model like Dr. James Prochaksa's Transtheoretical Model --> READ: <a href="http://bit.ly/2czYY">http://bit.ly/2czYY</a><br /><br />We encourage Regular exercisers (Maintenance types) to reach out to their friends, family members and co-workers and serve as a "mentor" in helping the person take the first steps toward regular exercise! For someone who is not a regular exerciser, there is a strong need for FUN and MOTIVATING exercise options. That is why The Weekly Fitness Challenge engages Group Exercise (some know Group Exercise as <em>"aerobics").</em><br /><br />The Weekly Fitness Challenge is run in twelve week cycles. Each week we feature a specific Group Exercise regimine for people to engage their friends, family members and co-workers in. We encourage participants to post results of who they took and what the result was on our FaceBook page (see below) or on Twitter, which is where the campaign began.<br /><br />The Weekly Fitness Challenge campaign was created by Geoff Hampton as part of an ongoing inventory of lifestyle modification strategies that he has created and implemented starting back in the late '90's. Hampton frequently engages a campaign Advisory Board in order to create a powerful synergistic effect that helps actualize maximum population engagement potential.<br /><br />Here is an example of a community wellness program he created and implemented with a strong Advisory Board component in San Diego, CA that was designed to target poor and underdserved populations: <a href="http://bit.ly/u8hbt" target="_blank">http://bit.ly/u8hbt</a><br /><br />Another important component to many of Hampton's campaigns is an official "Medical Director". The Medical Director helps insure that the folks who have either never exercised before or have exercised before and failed are engaging in safe exercise formats.<br /><br />Folks who have either never exercise before, or have exercised before and failed need three key elements if they are to have any true hope of breaking their failure cycle and creating a TRUE success cycle:<br /><br />1. The program must be FUN<br /><br />2. The program must be at a specific time<br /><br />3. The program must engage a support mechanism<br /><br />The Weekly Fitness Challenge has engaged Twitter as a terrific source to reach out to virtually millions of people, most of whom NEED to exercise. There are other vehicles that can help promote this important message of lifestyle modification through regular exercise and we hope that everyone will join us and promote this powerful grass roots intiative!<br /><br />The campaign Advisory Board has 6 Committee's based on specific target groups that can help fuel the growth of the campaign. Each Committee has a Chairperson and two team members that work together collaberatively with the chairperson to create intiatives and ideas to engage the target group that they represent through their particular committee.<br /><br />Our hope is that at some point "#weeklyfitnesschallenge" will appear on the trending topics on Twitter. Our hope is also that others will help us encourage folks to join our FaceBook page too. The anticipated outcome? Millions reaching out millions who need to exercise but are not yet doing so and inspiring and leading them to FUN exercise prescriptions one person at a time!<br /><br />We offer tremendous thanks Advisory Board Member Chris McNeil for our popular FaceBook page. Please join us there and post all experiences for you, your friends, family members and co-workers related to the weekly exercise prescriptions we suggest!<br /><br />If you are wondering about whether or not YOU should get involved, simply ask youself this question, <em>"Whose job is it to reach out to those who need to exercise and are not yet doing so?"</em> THE ANSWER? It is all of us together! NOBODY else is going to do it! That's right! There is no <em><strong>"RED PILL",</strong></em> there is no <strong><em>"BLUE PILL"</em></strong> that people can take and suddenly become regular exercisers! <strong><em>So JOIN US!</em></strong><br /><br /><strong>SUPPORT THE CHALLENGE!</strong><br /><br />Join us on FaceBook ( <a class="tweet-url web" href="http://bit.ly/2waQAU" rel="nofollow" target="_blank">http://bit.ly/2waQAU</a> ) and Twitter!<br /><br />JOIN US! Spread the word! Contact politicians, celebrities, news sources, health groups and associations! <strong><em>This is Healthcare Reform on a global basis!</em></strong><br /><br />Meet International Campaign Medical Director - Dr. Joe Kosterich - <a class="tweet-url web" onclick="pageTracker._trackPageview('/exit/link/3885928461')" href="http://bit.ly/UmcNM" rel="nofollow" target="_blank" jquery1252842519968="6049">http://bit.ly/UmcNM</a><br /><br />Dr. Joe's DIY Health on YouTube: <a class="tweet-url web" href="http://tinyurl.com/l7ebpj" rel="nofollow" target="_blank">http://tinyurl.com/l7ebpj</a><br /><br />Dr. Joe's NEW and innovative book on creating optimal personal health: <a href="http://bit.ly/hbWv2">http://bit.ly/hbWv2</a><br /><br />To request additional information about The Weekly Fitness Challenge or provide feedback - Contact Executive Director Geoff Hampton: <a href="mailto:GEOFFLHAMPTON@aol.com">GEOFFLHAMPTON@aol.com</a><br /><br /><a href="http://www.twitter.com/GeoffHampton">www.Twitter.com/GeoffHampton</a>Geoffhttp://www.blogger.com/profile/02064105263477277893noreply@blogger.com7