The current economic climate in the U.S. seems to dominate the news recently. As a result, all the doomsday prognosticators are dutifully spreading their poison, and the bad news spreads like wildfire. The truth is, in times of economic uncertainty, wellness/fitness operators who don’t over or under react will thrive.
The importance of strong leadership
It all boils down to planning and leadership. Employees always follow the tenor set by their leaders. If leaders have planned poorly, it will show. If leaders have the "deer in the headlights look," it will also show. And staff members will respond accordingly. Likewise, if a wellness/fitness operator scales back operations and creates a vision of a business waiting for the grim reaper, the result will be predictably negative. Staff and members alike will feel the sense of impending doom. Great leaders are created during unpredictable times like these. Just as certainly, poor leaders are revealed under the same market conditions.
There was a famous football coach at my alma mater (University of Tennessee) many years ago named General Robert Neyland. One of Neylands’ contemporaries paid him a great compliment with the following quote (southernized version): "He can take hisn’s and beat yourn’s, or he can take yourn’s and beat hisn’s!" Translation: It didn’t matter who the General was coaching because he would inevitably make them winners. He was the epitome of great leadership. He didn’t care about economic conditions, recruiting climate or anything else. He knew how to win, and win he did. That’s leadership!
Capitalizing on gloomy news
With these predictions of gloom and doom, the population at large will tend to gravitate toward uplifting endeavors to help them cope with the economic climate. As the press "creates the news" of gloom and doom, they also continue to report on the importance of health and wellbeing. Additionally, on just about every cable network there are fitness programs, nutrition programs, diet programs, infomercials for home exercise equipment and all types of messages urging the general public to take care of themselves through healthy lifestyle modification.
Who is best suited to answer the needs of a stressed-out population during times like these? Wellness/fitness operators, of course. Home exercise equipment always seems like such a great idea to people who are not educated about the failure rate for most home exercise endeavors. However, most home exercise equipment either ends up as a convenient clothes horse or an inconvenient dust collector. The wellness/health industry must reach out to satisfy these needs.
Targeting the right markets Now is the time to get creative and bold. This does not mean increasing your spending significantly, it means rethinking what you are currently doing. The three groups who need the most help during these trying times are the corporate, “not yet fit” and aging markets.
If your facility is not currently pursuing these three markets vigorously, you are missing a truly golden opportunity. These markets are perfect candidates for membership and special programs during the current economic upheaval.
The corporate market. The corporate market needs to maximize employee performance now more than ever before. Wellness/fitness operators, if properly prepared, can reap a bountiful harvest. However, a half-baked, outdated approach will not work. The corporate marketplace is brimming with hope at the prospect of a wellness program that will truly offer employees an opportunity to effect lifestyle change. Remember, corporations’ primary concern is their sedentary employees. These are the employees who don’t go to wellness/health clubs, so be creative in creating programs for them.
The “not yet fit” market. The “not yet fit” market is partially comprised of the previously mentioned sedentary employees. It is, however, much larger than that. It also includes sedentary housewives, sedentary non-professional workers and many other groups. This market is getting plenty of media coverage as to the importance of getting off the couch and into an exercise program.
The aging market. The aging market is another group who are really going for the wellness/health concept and who also fear the volatility of economic chaos. If you want them in your club, power up and go after them. They are ready to change now! REGARDLESS of economic climate. Show them the true pathway to the success they need in dynamic and lasting lifestyle modification!
If you would like additional information on how to navigate the treacherous waters of an economic downturn, contact Geoff Hampton today.
Via e-mail: perform_max@att.net
Or phone: (865) 304-9409
Saturday, March 6, 2010
Wednesday, February 10, 2010
NEW Regional Training Centers! - Phase I - Net Membership Growth
Regional Training Centers Confirmed - Phase I 2010
RMH Wellness - Harrisonburg, VA Location - Registration Info & Schedule: http://bit.ly/a4MCRm
Baptist HealthPlex - Clinton, MS Location- Registration Info & Schedule: http://bit.ly/cMvgB5
Health Central - Augusta, GA Location - Registration Info & Schedule:--> http://bit.ly/aWeEmU
Addiotional Info: perform_max@att.net
If you and your staff team would like to create your BEST YEAR EVER, you must attend this dynamic seminar/workshop series! Your ROI will be tremendous!
Phase I clearly illustrates how to create maximum net membership growth. Most clubs focus on new membership sales and consider attrition a seperate entity that every once in awhile needs attention. To make matters worse, most clubs have no real understanding as to how and why personal training should be the bedrock foundation for both new membership sales and enhanced retention performance.
2010 Regional Training Center Program
Phase I - “Creating Maximum Net Membership Growth!” - Through July 31, 20101
Four dynamic seminar/workshops designed to educate, motivate and lead clubs to their best year ever!
Seminar/Workshop 1 – Creating the culture for maximum net membership growth
Seminar/Workshop 2 – Membership sales – Maximum performance from the membership sales staff!
Seminar/Workshop 3 – Personal Training – Maximum performance from the personal training staff!
Seminar/Workshop 4 – Workshop – Putting it all together! Creating and engaging a new business model designed to generate the clubs best revenue year ever!
Two critical factors have greatly contributed to an inability to attain and sustain maximum performance potential actualization in our industry;
1. Old School Clingology (Clingology is not a real word)
2. Advanced Utilization of False Assumptionology (Assumptionology is not a real word)
Old school clingologists have been convinced that "the way we have always done things" is still a viable counter measure to current market conditions. In other words, they still believe that doing things the same way as they always have will produce a different outcome. Albert Einstein said, “Doing the same thing over and over and expecting different results is a sign of insanity.”
The school of false assumptionology is another failed business model. In the school of false assumptionology the business operator has accepted false notions about what success is or is not and in their mind their model is successful even in spite of obvious and quantifiable evidence to the contrary! I think Einstein's assumption is applicable here too!
Register for this seminar/wokshop series and start down the road to maximum performance actualization on an immediate basis! You and your staff team will be educated, motivated and lead to THE business blueprint that cannot fail in any economy! IT IS ALL ABOUT MAXIMUM PERFORMANCE!
Is your club in a region that currently offers one of our Regional Training Centers? Call today for more information: (865) 304-9409 or e-mail GeoffLHampton@aol.com
In 2008 we had more than 100 top clubs register for our Regional Training programs. In 2009 due to other business ventures the program was curtailed. In 2010 the program will be a featured service again for the industry. Here are just a few of the well known clubs that registered for our dynamic 2008 Regional Training Programs:
· Delnor Health & Wellness Center
· The Center Club· Shula’s Athletic Club
· Lakeshore Athletic Clubs
· Health Track Sports and Wellness
· Good Samaritan Health & Wellness
· Good Shepherd Health & Fitness
· Lake Forest Health & Fitness
· Downtown Athletic Club
· YMCA of Metropolitan Chicago
· Sentara Health & Fitness Center
· Riverside Wellness & Fitness Center (VA)
· Fauquier Hospital LIFE Center
· Baptist HealthPlex· Elmwood Fitness Center
· West Jefferson Wellness Center
· YMCA of Chattanooga
· Health Central (GA)
· Peninsula Metropolitan YMCA
· Chelsea Community Hospital Health
· Riverside Health & Fitness Center (IL)
· E’town Swim & Fitness Center
· TriHealth Pavilion
· Cincinnati Sports Club
· YMCA of Greater Cincinnati
· WELLSTAR Health & Wellness
· Centre Club
· CCH Health & Wellness Center
· YMCA of Greater Boston
· Plainfield YMCA
· Caritas Health & Athletic Club
· Mid Cape Racquet & Health Club
· The Weymouth Club
· The Canton Club
· The Kingsbury Club & Spa
· The Longfellow Club
· Maine Pines Racquet & Fitness
· Phifer Wellness Center· Rex Wellness Centers
· The Fitness Center at High Point
· The Club (Greensboro, NC)
· Sports Center (Fayetteville, NC)
· AtlantiCare Life Center
· Spa 23 Health & Racquet Club
· Quest Fitness (Hasbrouck Heights, NJ)
· Elevations Health Club
· Hunterdon Health & Wellness Center
· Duke Center for Living
· YMCA of Northwest North Carolina
· Loyola Center for Health & Fitness
· Highland Park Hospital Health
· And MANY more!
Here are a few typical responses from attendee’s and what they said about our Regional Training programs:
"At FirstHealth, we include our key management and sales staff in Geoff's seminars. His information is real world in that the staff leaves with ideas and systems to actually implement. Geoff's varied experience in the fitness industry makes him a great resource for medical fitness centers, where much of our expertise lies in clinical skills and programming rather than in sales, marketing and retention efforts. I recommend Geoff as one of the few in our industry who has a firm grasp on these aspects of successfully operating a medical fitness center." John Caliri - Director - FirstHealth of the Carolina’s Centers for Health & Fitness – Pinehurst, NC
“I thoroughly enjoyed and benefited greatly from attending your seminar. It was very empowering and motivating!” Michelle - Assistant Supervisor, Member Services - TriHealth Fitness & Health Pavilion - Cincinnati, OH
“Geoff Hampton’s seminar in Pinehurst, NC was a great eye opener for The Wellness Center in Johnson City. We are doing great in sales but needed some help in tracking tours and how to handle phone calls when the caller wants pricing only. Geoff was great to offer a phone script and a tracking system of tours and new joins.” Amy Miller - Membership Services Director - The Wellness Center - Johnson City, TN
“Geoff, I just wanted to thank you again for a great seminar! Everyone is apprehensive when attending these things, but we learned a ton from you! I’m excited to start putting your techniques into motion here at E’town Swim & Fitness Center. Please keep me updated on any upcoming events you will be having in our area.” Brooke Lockhart - Membership Manager - E'town Swim & Fitness Center – Elizabethtown, KY
What do a few top industry business leaders say about Geoff Hampton?
"I’m pleased to be included on Geoff Hampton’s National Advisory Board. I’ve known Geoff for longer than we both probably care to admit, and during that time Geoff has always exhibited the characteristics of innovation, flexibility and integrity in his service to our industry. Geoff’s a veteran pro and someone to whom club operators should be listening, especially NOW." Michael Scott Scudder, President - Club Management Education & Training Online (CMETO)
"Geoff is an industry veteran but that does not even begin to define him. He has been a voice of reason in our business for several decades and his information and his approach are direct, logical and useful. Geoff has a great business mind and it is our luck that he uses it in our industry." Brenda Abdilla – President - Management Momentum – Denver, CO
Perform-MAX Systems staff training programs ARE radically different!
The health and wellness industry experienced a rude awakening with the downturn in the economy. The “Old School” and the “School of False Assumptions”, which have been the standard operating business standards were revealed to be weak and ineffective. Our programs create a unique dynamic that engages maximum NET membership growth. How? Through strong interdepartmental cooperation and bench mark performance standardization blended into strong goal setting with strong ongoing performance analysis.
CALL TODAY AND CREATE YOUR BEST YEAR EVER IN 2010!
Call today for more information: (865) 304-9409
Or e-mail: perform_max@att.net
RMH Wellness - Harrisonburg, VA Location - Registration Info & Schedule: http://bit.ly/a4MCRm
Baptist HealthPlex - Clinton, MS Location- Registration Info & Schedule: http://bit.ly/cMvgB5
Health Central - Augusta, GA Location - Registration Info & Schedule:--> http://bit.ly/aWeEmU
Addiotional Info: perform_max@att.net
If you and your staff team would like to create your BEST YEAR EVER, you must attend this dynamic seminar/workshop series! Your ROI will be tremendous!
Phase I clearly illustrates how to create maximum net membership growth. Most clubs focus on new membership sales and consider attrition a seperate entity that every once in awhile needs attention. To make matters worse, most clubs have no real understanding as to how and why personal training should be the bedrock foundation for both new membership sales and enhanced retention performance.
2010 Regional Training Center Program
Phase I - “Creating Maximum Net Membership Growth!” - Through July 31, 20101
Four dynamic seminar/workshops designed to educate, motivate and lead clubs to their best year ever!
Seminar/Workshop 1 – Creating the culture for maximum net membership growth
Seminar/Workshop 2 – Membership sales – Maximum performance from the membership sales staff!
Seminar/Workshop 3 – Personal Training – Maximum performance from the personal training staff!
Seminar/Workshop 4 – Workshop – Putting it all together! Creating and engaging a new business model designed to generate the clubs best revenue year ever!
Two critical factors have greatly contributed to an inability to attain and sustain maximum performance potential actualization in our industry;
1. Old School Clingology (Clingology is not a real word)
2. Advanced Utilization of False Assumptionology (Assumptionology is not a real word)
Old school clingologists have been convinced that "the way we have always done things" is still a viable counter measure to current market conditions. In other words, they still believe that doing things the same way as they always have will produce a different outcome. Albert Einstein said, “Doing the same thing over and over and expecting different results is a sign of insanity.”
The school of false assumptionology is another failed business model. In the school of false assumptionology the business operator has accepted false notions about what success is or is not and in their mind their model is successful even in spite of obvious and quantifiable evidence to the contrary! I think Einstein's assumption is applicable here too!
Register for this seminar/wokshop series and start down the road to maximum performance actualization on an immediate basis! You and your staff team will be educated, motivated and lead to THE business blueprint that cannot fail in any economy! IT IS ALL ABOUT MAXIMUM PERFORMANCE!
Is your club in a region that currently offers one of our Regional Training Centers? Call today for more information: (865) 304-9409 or e-mail GeoffLHampton@aol.com
In 2008 we had more than 100 top clubs register for our Regional Training programs. In 2009 due to other business ventures the program was curtailed. In 2010 the program will be a featured service again for the industry. Here are just a few of the well known clubs that registered for our dynamic 2008 Regional Training Programs:
· Delnor Health & Wellness Center
· The Center Club· Shula’s Athletic Club
· Lakeshore Athletic Clubs
· Health Track Sports and Wellness
· Good Samaritan Health & Wellness
· Good Shepherd Health & Fitness
· Lake Forest Health & Fitness
· Downtown Athletic Club
· YMCA of Metropolitan Chicago
· Sentara Health & Fitness Center
· Riverside Wellness & Fitness Center (VA)
· Fauquier Hospital LIFE Center
· Baptist HealthPlex· Elmwood Fitness Center
· West Jefferson Wellness Center
· YMCA of Chattanooga
· Health Central (GA)
· Peninsula Metropolitan YMCA
· Chelsea Community Hospital Health
· Riverside Health & Fitness Center (IL)
· E’town Swim & Fitness Center
· TriHealth Pavilion
· Cincinnati Sports Club
· YMCA of Greater Cincinnati
· WELLSTAR Health & Wellness
· Centre Club
· CCH Health & Wellness Center
· YMCA of Greater Boston
· Plainfield YMCA
· Caritas Health & Athletic Club
· Mid Cape Racquet & Health Club
· The Weymouth Club
· The Canton Club
· The Kingsbury Club & Spa
· The Longfellow Club
· Maine Pines Racquet & Fitness
· Phifer Wellness Center· Rex Wellness Centers
· The Fitness Center at High Point
· The Club (Greensboro, NC)
· Sports Center (Fayetteville, NC)
· AtlantiCare Life Center
· Spa 23 Health & Racquet Club
· Quest Fitness (Hasbrouck Heights, NJ)
· Elevations Health Club
· Hunterdon Health & Wellness Center
· Duke Center for Living
· YMCA of Northwest North Carolina
· Loyola Center for Health & Fitness
· Highland Park Hospital Health
· And MANY more!
Here are a few typical responses from attendee’s and what they said about our Regional Training programs:
"At FirstHealth, we include our key management and sales staff in Geoff's seminars. His information is real world in that the staff leaves with ideas and systems to actually implement. Geoff's varied experience in the fitness industry makes him a great resource for medical fitness centers, where much of our expertise lies in clinical skills and programming rather than in sales, marketing and retention efforts. I recommend Geoff as one of the few in our industry who has a firm grasp on these aspects of successfully operating a medical fitness center." John Caliri - Director - FirstHealth of the Carolina’s Centers for Health & Fitness – Pinehurst, NC
“I thoroughly enjoyed and benefited greatly from attending your seminar. It was very empowering and motivating!” Michelle - Assistant Supervisor, Member Services - TriHealth Fitness & Health Pavilion - Cincinnati, OH
“Geoff Hampton’s seminar in Pinehurst, NC was a great eye opener for The Wellness Center in Johnson City. We are doing great in sales but needed some help in tracking tours and how to handle phone calls when the caller wants pricing only. Geoff was great to offer a phone script and a tracking system of tours and new joins.” Amy Miller - Membership Services Director - The Wellness Center - Johnson City, TN
“Geoff, I just wanted to thank you again for a great seminar! Everyone is apprehensive when attending these things, but we learned a ton from you! I’m excited to start putting your techniques into motion here at E’town Swim & Fitness Center. Please keep me updated on any upcoming events you will be having in our area.” Brooke Lockhart - Membership Manager - E'town Swim & Fitness Center – Elizabethtown, KY
What do a few top industry business leaders say about Geoff Hampton?
"I’m pleased to be included on Geoff Hampton’s National Advisory Board. I’ve known Geoff for longer than we both probably care to admit, and during that time Geoff has always exhibited the characteristics of innovation, flexibility and integrity in his service to our industry. Geoff’s a veteran pro and someone to whom club operators should be listening, especially NOW." Michael Scott Scudder, President - Club Management Education & Training Online (CMETO)
"Geoff is an industry veteran but that does not even begin to define him. He has been a voice of reason in our business for several decades and his information and his approach are direct, logical and useful. Geoff has a great business mind and it is our luck that he uses it in our industry." Brenda Abdilla – President - Management Momentum – Denver, CO
Perform-MAX Systems staff training programs ARE radically different!
The health and wellness industry experienced a rude awakening with the downturn in the economy. The “Old School” and the “School of False Assumptions”, which have been the standard operating business standards were revealed to be weak and ineffective. Our programs create a unique dynamic that engages maximum NET membership growth. How? Through strong interdepartmental cooperation and bench mark performance standardization blended into strong goal setting with strong ongoing performance analysis.
CALL TODAY AND CREATE YOUR BEST YEAR EVER IN 2010!
Call today for more information: (865) 304-9409
Or e-mail: perform_max@att.net
Thursday, January 28, 2010
2010 Regional Staff Training Centers - Interested?
Is your club interested in becoming a 2010 Regional Staff Training Center?
You and your business can gain tremendous benefit from contracting to become a 2010 Regional Staff Training Center!
In 2008 we had more than 100 top clubs register for our Regional Staff Training programs. In 2009 due to other business ventures the program was curtailed. In 2010 the program will be a featured service again for the industry. Here are just a few of the well known clubs that registered for our dynamic 2008 Regional Staff Training Programs:
· Delnor Health & Wellness Center
· The Center Club
· Shula’s Athletic Club
· Lakeshore Athletic Clubs
· Health Track Sports and Wellness
· Good Samaritan Health & Wellness
· Good Shepherd Health & Fitness
· Lake Forest Health & Fitness
· Downtown Athletic Club
· YMCA of Metropolitan Chicago
· Sentara Health & Fitness Center
· Riverside Wellness & Fitness Center (VA)
· Fauquier Hospital LIFE Center
· Baptist HealthPlex
· Elmwood Fitness Center
· West Jefferson Wellness Center
· YMCA of Chattanooga
· Health Central (GA)
· Peninsula Metropolitan YMCA
· Chelsea Community Hospital Health
· Riverside Health & Fitness Center (IL)
· E’town Swim & Fitness Center
· TriHealth Pavilion
· Cincinnati Sports Club
· YMCA of Greater Cincinnati
· WELLSTAR Health & Wellness
· Centre Club
· CCH Health & Wellness Center
· YMCA of Greater Boston
· Plainfield YMCA
· Caritas Health & Athletic Club
· Mid Cape Racquet & Health Club
· The Weymouth Club
· The Canton Club
· The Kingsbury Club & Spa
· The Longfellow Club
· Maine Pines Racquet & Fitness
· Phifer Wellness Center
· Rex Wellness Centers
· The Fitness Center at High Point
· The Club (Greensboro, NC)
· Sports Center (Fayetteville, NC)
· AtlantiCare Life Center
· Spa 23 Health & Racquet Club
· Quest Fitness (Hasbrouck Heights, NJ)
· Elevations Health Club
· Hunterdon Health & Wellness Center
· Duke Center for Living
· YMCA of Northwest North Carolina
· Loyola Center for Health & Fitness
· Highland Park Hospital Health
And MANY more!
Here is a few typical responses from attendee’s say about our Regional Staff Training programs:
“I thoroughly enjoyed and benefited greatly from attending your seminar. It was very empowering and motivating!” Michelle - Assistant Supervisor, Member Services - TriHealth Fitness & Health Pavilion - Cincinnati, OH
“Geoff Hampton’s seminar in Pinehurst, NC was a great eye opener for The Wellness Center in Johnson City. We are doing great in sales but needed some help in tracking tours and how to handle phone calls when the caller wants pricing only. Geoff was great to offer a phone script and a tracking system of tours and new joins.” Amy Miller - Membership Services Director - The Wellness Center - Johnson City, TN
“Geoff, I just wanted to thank you again for a great seminar! Everyone is apprehensive when attending these things, but we learned a ton from you! I’m excited to start putting your techniques into motion here at E’town Swim & Fitness Center. Please keep me updated on any upcoming events you will be having in our area.” Brooke Lockhart - Membership Manager - E'town Swim & Fitness Center – Elizabethtown, KY
What do a few top industry business leaders say about Geoff Hampton?
"At FirstHealth, we include our key management and sales staff in Geoff's seminars. His information is real world in that the staff leaves with ideas and systems to actually implement. Geoff's varied experience in the fitness industry makes him a great resource for medical fitness centers, where much of our expertise lies in clinical skills and programming rather than in sales, marketing and retention efforts. I recommend Geoff as one of the few in our industry who has a firm grasp on these aspects of successfully operating a medical fitness center." John Caliri - Director - FirstHealth of the Carolina’s Centers for Health & Fitness – Pinehurst, NC
Why are the Perform-MAX Systems staff training programs so radically different?
The health and wellness industry experienced a rude awakening with the downturn in the economy. The “Old School” and the “School of False Assumptions”, which have been the standard operating business standards were revealed to be weak and ineffective. Our programs create a unique dynamic that engages maximum NET membership growth. How? Through strong interdepartmental cooperation and bench mark performance standardization blended into strong goal setting with strong ongoing performance analysis.
Interested in more information?
Call today for more information: (865) 304-9409
Or e-mail: perform_max@att.net
You and your business can gain tremendous benefit from contracting to become a 2010 Regional Staff Training Center!
In 2008 we had more than 100 top clubs register for our Regional Staff Training programs. In 2009 due to other business ventures the program was curtailed. In 2010 the program will be a featured service again for the industry. Here are just a few of the well known clubs that registered for our dynamic 2008 Regional Staff Training Programs:
· Delnor Health & Wellness Center
· The Center Club
· Shula’s Athletic Club
· Lakeshore Athletic Clubs
· Health Track Sports and Wellness
· Good Samaritan Health & Wellness
· Good Shepherd Health & Fitness
· Lake Forest Health & Fitness
· Downtown Athletic Club
· YMCA of Metropolitan Chicago
· Sentara Health & Fitness Center
· Riverside Wellness & Fitness Center (VA)
· Fauquier Hospital LIFE Center
· Baptist HealthPlex
· Elmwood Fitness Center
· West Jefferson Wellness Center
· YMCA of Chattanooga
· Health Central (GA)
· Peninsula Metropolitan YMCA
· Chelsea Community Hospital Health
· Riverside Health & Fitness Center (IL)
· E’town Swim & Fitness Center
· TriHealth Pavilion
· Cincinnati Sports Club
· YMCA of Greater Cincinnati
· WELLSTAR Health & Wellness
· Centre Club
· CCH Health & Wellness Center
· YMCA of Greater Boston
· Plainfield YMCA
· Caritas Health & Athletic Club
· Mid Cape Racquet & Health Club
· The Weymouth Club
· The Canton Club
· The Kingsbury Club & Spa
· The Longfellow Club
· Maine Pines Racquet & Fitness
· Phifer Wellness Center
· Rex Wellness Centers
· The Fitness Center at High Point
· The Club (Greensboro, NC)
· Sports Center (Fayetteville, NC)
· AtlantiCare Life Center
· Spa 23 Health & Racquet Club
· Quest Fitness (Hasbrouck Heights, NJ)
· Elevations Health Club
· Hunterdon Health & Wellness Center
· Duke Center for Living
· YMCA of Northwest North Carolina
· Loyola Center for Health & Fitness
· Highland Park Hospital Health
And MANY more!
Here is a few typical responses from attendee’s say about our Regional Staff Training programs:
“I thoroughly enjoyed and benefited greatly from attending your seminar. It was very empowering and motivating!” Michelle - Assistant Supervisor, Member Services - TriHealth Fitness & Health Pavilion - Cincinnati, OH
“Geoff Hampton’s seminar in Pinehurst, NC was a great eye opener for The Wellness Center in Johnson City. We are doing great in sales but needed some help in tracking tours and how to handle phone calls when the caller wants pricing only. Geoff was great to offer a phone script and a tracking system of tours and new joins.” Amy Miller - Membership Services Director - The Wellness Center - Johnson City, TN
“Geoff, I just wanted to thank you again for a great seminar! Everyone is apprehensive when attending these things, but we learned a ton from you! I’m excited to start putting your techniques into motion here at E’town Swim & Fitness Center. Please keep me updated on any upcoming events you will be having in our area.” Brooke Lockhart - Membership Manager - E'town Swim & Fitness Center – Elizabethtown, KY
What do a few top industry business leaders say about Geoff Hampton?
"I’m pleased to be included on Geoff Hampton’s National Advisory Board. I’ve known Geoff for longer than we both probably care to admit, and during that time Geoff has always exhibited the characteristics of innovation, flexibility and integrity in his service to our industry. Geoff’s a veteran pro and someone to whom club operators should be listening, especially NOW." Michael Scott Scudder, President - Club Management Education & Training Online (CMETO)
"Geoff is an industry veteran but that does not even begin to define him. He has been a voice of reason in our business for several decades and his information and his approach are direct, logical and useful. Geoff has a great business mind and it is our luck that he uses it in our industry." Brenda Abdilla – President - Management Momentum – Denver, CO"At FirstHealth, we include our key management and sales staff in Geoff's seminars. His information is real world in that the staff leaves with ideas and systems to actually implement. Geoff's varied experience in the fitness industry makes him a great resource for medical fitness centers, where much of our expertise lies in clinical skills and programming rather than in sales, marketing and retention efforts. I recommend Geoff as one of the few in our industry who has a firm grasp on these aspects of successfully operating a medical fitness center." John Caliri - Director - FirstHealth of the Carolina’s Centers for Health & Fitness – Pinehurst, NC
Why are the Perform-MAX Systems staff training programs so radically different?
The health and wellness industry experienced a rude awakening with the downturn in the economy. The “Old School” and the “School of False Assumptions”, which have been the standard operating business standards were revealed to be weak and ineffective. Our programs create a unique dynamic that engages maximum NET membership growth. How? Through strong interdepartmental cooperation and bench mark performance standardization blended into strong goal setting with strong ongoing performance analysis.
Interested in more information?
Call today for more information: (865) 304-9409
Or e-mail: perform_max@att.net
Saturday, December 12, 2009
The Weekly Fitness Challenge Returns! 01/01/10
Webiste: http://www.weeklyfitnesschallenge.com/
On January 1, 2010 we kick-off another motivating 12 week campaign designed to encourage regular exercisers to reach out to those they know who are not yet exercising and get them started! Obviously January 1st is a great time to do that because of "New Years Resolutions"!
Every year millions of people worldwide imagine, "This year I'm going exercise!" as a New Years Resolution. However, for the not yet fit that notion is usually short lived. That is why The Weekly Fitness Challenge is so important! The Challenge engages fun exercise programs rooted in a motivated and supported environment and lead by a certified exercise professional! This is the best chance the not yet fit have to begin a life changing exercise program.
This next 12 week campaign will also blend Personal Training and strong Nutritional education into the program. Group Exercise (Aerobics) is the perfect starting point for the not yet fit. The next best step is Personal Training. Along with both of those exercise prescriptions is the dire need for strong and palatable Nutritional education for maximum overall health enhancement.
Each week we will feature a specific Group Exercise format and encourage regular exercisers to reach out to their friends, family members and co-workers that need to exercise and are not yet doing so to lead them to these fun and motivating exercise options!
We also encourage you to join us on FaceBook to report who you took, what class they took and how each enjoyed it as a way of visually motivating others. We also encourage you to report the same info on Twitter using the hashtag #weeklyfitnesschallenge.
Here are some examples of the fun and motivating Group Exercise Class formats which will be featured during the campaign: http://bit.ly/37sdho
During this 12 week campaign ( Click here for a great 12 week journal for your friends to use to track their progress --> http://bit.ly/7HVYz4 ) we will be featuring great clubs with great Group Exercise programs from around the globe that you can take your friends, family members and co-workers to knowing that if we recommend it...its well worth going to! If you know a great club that has strong Group Exercise let us know. We will feature them if they qualify. All we ask is that the featured club promotes The Weekly Fitness Challenge in return.
Like Thomas Edison said, "There ain't no rules around here. We're trying to accomplish something"! JUST DO IT!
In order to truly create dynamic global health and fitness evolution - it requires a powerful grass roots effort.
WRITE, CALL, E-MAIL and CHALLENGE folks to "wakeup" and see the international crisis of ill health, and engage in a powerful solution! THE WEEKLY FITNESS CHALLENGE!
Some have said that our positive message isn't negative enough to garner national or international media! Change that! Lead them to cover something positive...just for a unique change of venue! They might actually help folks improve the quality of their lives and help stem the tidal wave of preventable disease, conditions and afflictions that are directly related to sedentary living!
Some have said that we haven't contributed enough money to Political Campaigns to garner assistance from leading Politicians from around the globe! Change that! Encourage them to engage in REAL Healthcare reform! Healthcare reform begins with each individual!
Some have said that we don't have enough Political cronies to garner National Governmental leadership help from around the world! Change that! Encourage them to act on something that NEEDS to be acted upon!
Some have said that we are not famous enough or "pretty" enough to garner big time Celebrity support! Change that! Encourage them to join The Weekly Fitness Challenge and support something that can improve the health of millions worldwide!
Some have said we are not "connected enough" to deserve support from large distinguished Groups or Associations! Change that! Encourage them to look past their tunnel vision and support a unique grass roots initiative that has already made a profound difference in raising international awareness about exercise and its importance to good health!
Some say we are not "important" enough for healthcare entities since their primary mission is to fill hospital beds and ours is to vacate them! Change that! Encourage them to serve what should be their primary mission! Driving "OPTIMAL" health instead of "NORMAL" health and watch the health of communities worldwide prosper!
If you are wondering about whether or not YOU should get involved, simply ask yourself this question, "Whose job is it to reach out to those who need to exercise and are not yet doing so?" THE ANSWER? It is all of us together! NOBODY else is going to do it! That's right! There is no "RED PILL", there is no "BLUE PILL" that people can take and suddenly become regular exercisers! So JOIN US!
SUPPORT THE CHALLENGE!
To request additional information about The Weekly Fitness Challenge or provide feedback - Contact Executive Director Geoff Hampton:
GeoffLHampton@aol.com
On Twitter: www.Twitter.com/GeoffHampton
On January 1, 2010 we kick-off another motivating 12 week campaign designed to encourage regular exercisers to reach out to those they know who are not yet exercising and get them started! Obviously January 1st is a great time to do that because of "New Years Resolutions"!
Every year millions of people worldwide imagine, "This year I'm going exercise!" as a New Years Resolution. However, for the not yet fit that notion is usually short lived. That is why The Weekly Fitness Challenge is so important! The Challenge engages fun exercise programs rooted in a motivated and supported environment and lead by a certified exercise professional! This is the best chance the not yet fit have to begin a life changing exercise program.
This next 12 week campaign will also blend Personal Training and strong Nutritional education into the program. Group Exercise (Aerobics) is the perfect starting point for the not yet fit. The next best step is Personal Training. Along with both of those exercise prescriptions is the dire need for strong and palatable Nutritional education for maximum overall health enhancement.
Each week we will feature a specific Group Exercise format and encourage regular exercisers to reach out to their friends, family members and co-workers that need to exercise and are not yet doing so to lead them to these fun and motivating exercise options!
We also encourage you to join us on FaceBook to report who you took, what class they took and how each enjoyed it as a way of visually motivating others. We also encourage you to report the same info on Twitter using the hashtag #weeklyfitnesschallenge.
Here are some examples of the fun and motivating Group Exercise Class formats which will be featured during the campaign: http://bit.ly/37sdho
During this 12 week campaign ( Click here for a great 12 week journal for your friends to use to track their progress --> http://bit.ly/7HVYz4 ) we will be featuring great clubs with great Group Exercise programs from around the globe that you can take your friends, family members and co-workers to knowing that if we recommend it...its well worth going to! If you know a great club that has strong Group Exercise let us know. We will feature them if they qualify. All we ask is that the featured club promotes The Weekly Fitness Challenge in return.
Like Thomas Edison said, "There ain't no rules around here. We're trying to accomplish something"! JUST DO IT!
In order to truly create dynamic global health and fitness evolution - it requires a powerful grass roots effort.
WRITE, CALL, E-MAIL and CHALLENGE folks to "wakeup" and see the international crisis of ill health, and engage in a powerful solution! THE WEEKLY FITNESS CHALLENGE!
Some have said that our positive message isn't negative enough to garner national or international media! Change that! Lead them to cover something positive...just for a unique change of venue! They might actually help folks improve the quality of their lives and help stem the tidal wave of preventable disease, conditions and afflictions that are directly related to sedentary living!
Some have said that we haven't contributed enough money to Political Campaigns to garner assistance from leading Politicians from around the globe! Change that! Encourage them to engage in REAL Healthcare reform! Healthcare reform begins with each individual!
Some have said that we don't have enough Political cronies to garner National Governmental leadership help from around the world! Change that! Encourage them to act on something that NEEDS to be acted upon!
Some have said that we are not famous enough or "pretty" enough to garner big time Celebrity support! Change that! Encourage them to join The Weekly Fitness Challenge and support something that can improve the health of millions worldwide!
Some have said we are not "connected enough" to deserve support from large distinguished Groups or Associations! Change that! Encourage them to look past their tunnel vision and support a unique grass roots initiative that has already made a profound difference in raising international awareness about exercise and its importance to good health!
Some say we are not "important" enough for healthcare entities since their primary mission is to fill hospital beds and ours is to vacate them! Change that! Encourage them to serve what should be their primary mission! Driving "OPTIMAL" health instead of "NORMAL" health and watch the health of communities worldwide prosper!
If you are wondering about whether or not YOU should get involved, simply ask yourself this question, "Whose job is it to reach out to those who need to exercise and are not yet doing so?" THE ANSWER? It is all of us together! NOBODY else is going to do it! That's right! There is no "RED PILL", there is no "BLUE PILL" that people can take and suddenly become regular exercisers! So JOIN US!
SUPPORT THE CHALLENGE!
To request additional information about The Weekly Fitness Challenge or provide feedback - Contact Executive Director Geoff Hampton:
GeoffLHampton@aol.com
On Twitter: www.Twitter.com/GeoffHampton
Saturday, November 14, 2009
Membership Sales - TEST: Truth in Performance
Most health and wellness businesses operate in an inefficient manner and are too close to the trees to see the forest. False assumptions are like a business cancer, yet they are more common than most realize. Professional business coaches can preach the message and no change will ever happen until each business operator takes the time to reveal their own truth in performance. Most business operators anxiously await a message that their itching ears wants to hear, but few await the message that their itching ears NEED to hear.
This is in an effort to remove the blinders and reveal the truth in performance that any business can attain and sustain if they simply stop making the same mistakes over and over and over again and disengage the false assumptions
Step 1. Establish a 100% quantifiable performance tracking system for each department.
Step 2. Establish realistic bench mark performance standards for every department.
Step 3. Engage the bench mark performance standards into realistic goals for daily, weekly, monthly, quarterly and annualized goals.
Step 4. Track goal related performance daily in every department.
Step 5. Hire a professional service to guide you in order to eliminate time consuming and costly "trial and error" efforts.
Step 6. Engage the "test" below in order to illuminate your true performance level by using your actual membership sales numbers. This "test" spotlights membership sales. It can be expanded to track true performance in every department.
Lost Revenues Typical vs. Max Performance – The Cost – Using your clubs actual numbers
Enrollment Fee Collected: $__________
Monthly Dues: $_______x 12 = $________
Enrollment Fee Collected + Monthly Dues x 12 = Annualized average membership value
$__________
-------------------------------------------------------------------------------------------
The "lost" incoming phone call
Average – One lost call per day per club
30 Lost calls per month
Incoming membership call to appointment ratio = 80% = 24 lost appointments
Appointment to show ratio = 70% = 17 lost appointment shows
First time closing ratio = 70% = 12 lost sales per month
12 lost sales x $_______ = $__________ Lost per month
12 months x $______ Lost = $__________ Lost per year
12 lost sales x 12 months = 144 people denied the opportunity to change their lives, plus lost personal training, referral, spa services and more lost opportunities
Incoming Membership Call to Appointment Ratio Comparison
The incoming membership call to appointment analysis - Typical
Illustration = 60 incoming membership calls per month
60 calls @ 50% incoming call to appointment ratio = ___ appointments
___ appointments @ 70% show = ___ appointment shows
___ appointments shows @ 70% first time closing = ___ new members
___ new members @ $688 = $____________
$_______________ x 12 = $____________
Plus lost:
Referral revenue
Personal training revenue
Spa services revenue
Renewal revenue
The incoming membership call to appointment analysis - Max Performance
Illustration = 60 incoming membership calls per month
60 calls @ 80% incoming call to appointment ratio = ___ appointments
___ appointments @ 70% show = ___ appointment shows
___ appointments shows @ 70% first time closing = ___ new members
___ new members @ $688 = $____________
$_______________ x 12 = $____________
Plus lost:
Referral revenue
Personal training revenue
Spa services revenue
Renewal revenue
The incoming membership call to appointment analysis max performance - truth
50% =
80% =
Difference = $____________
First time closing presentation efficiency analysis - Typical
Illustration = 70 walk in or appointment prospect shows per month
70 @ 50% closing ratio = ___ new member sales
___ new members @ $688 = $____________
$_______________ x 12 = $____________
Plus lost:
Referral revenue
Personal training revenue
Spa services revenue
Renewal revenue
First time closing presentation efficiency analysis - Max Performance
Illustration = 70 walk in or appointment prospect shows per month
70 @ 70% closing ratio = ___ new member sales
___ new members @ $688 = $____________
$_______________ x 12 = $____________
Plus lost:
Referral revenue
Personal training revenue
Spa services revenue
Renewal revenue
First time closing analysis max performance - truth
50% =
70% =
Difference =
Add all the above listed components together it will illustrate that most clubs lose hundreds of thousands of dollars per year through false assumptions that lead to inferior performance. There is only person who change that cycle...and that person is the business leader!
-------------------------------------------------------------------------------------
If you want to attain and sustain maximum performance potential, even in a downturned economy, you must engage a system that creates the culture that leads to superior performance and ends the false assumption!
Yours in Success and Motivation,
Geoff Hampton
Want to power up your staff teams performance? Try this great new Coaching program:
Program Length – Six Month Program
Cost:
One Time Registration Fee - $150
Monthly Continuation Fee - $500
If you and your staff team want to finish 2009 with an incredible finish and be ready to maximize the 1st Quarter of 2010…learn from the best and make it happen!
Call today for more information: (865) 304-9409
Or e-mail: perform_max@att.net
This is in an effort to remove the blinders and reveal the truth in performance that any business can attain and sustain if they simply stop making the same mistakes over and over and over again and disengage the false assumptions
Step 1. Establish a 100% quantifiable performance tracking system for each department.
Step 2. Establish realistic bench mark performance standards for every department.
Step 3. Engage the bench mark performance standards into realistic goals for daily, weekly, monthly, quarterly and annualized goals.
Step 4. Track goal related performance daily in every department.
Step 5. Hire a professional service to guide you in order to eliminate time consuming and costly "trial and error" efforts.
Step 6. Engage the "test" below in order to illuminate your true performance level by using your actual membership sales numbers. This "test" spotlights membership sales. It can be expanded to track true performance in every department.
Lost Revenues Typical vs. Max Performance – The Cost – Using your clubs actual numbers
Enrollment Fee Collected: $__________
Monthly Dues: $_______x 12 = $________
Enrollment Fee Collected + Monthly Dues x 12 = Annualized average membership value
$__________
-------------------------------------------------------------------------------------------
The "lost" incoming phone call
If a health and wellness business is honest about performance, it is easy to imagine "lost" opportunities related to incoming telephone calls about new memberships. The front desk tells the caller nobody is available and suggests the caller try again later. A message is taken and not returned promptly. There are many scenarios that be imagined whereby calls are lost if there is not strong awareness of the fact supported by proactive counter measures designed to reduce the incidents.
Example:Average – One lost call per day per club
30 Lost calls per month
Incoming membership call to appointment ratio = 80% = 24 lost appointments
Appointment to show ratio = 70% = 17 lost appointment shows
First time closing ratio = 70% = 12 lost sales per month
12 lost sales x $_______ = $__________ Lost per month
12 months x $______ Lost = $__________ Lost per year
12 lost sales x 12 months = 144 people denied the opportunity to change their lives, plus lost personal training, referral, spa services and more lost opportunities
Incoming Membership Call to Appointment Ratio Comparison
The incoming membership call to appointment analysis - Typical
Illustration = 60 incoming membership calls per month
60 calls @ 50% incoming call to appointment ratio = ___ appointments
___ appointments @ 70% show = ___ appointment shows
___ appointments shows @ 70% first time closing = ___ new members
___ new members @ $688 = $____________
$_______________ x 12 = $____________
Plus lost:
Referral revenue
Personal training revenue
Spa services revenue
Renewal revenue
The incoming membership call to appointment analysis - Max Performance
Illustration = 60 incoming membership calls per month
60 calls @ 80% incoming call to appointment ratio = ___ appointments
___ appointments @ 70% show = ___ appointment shows
___ appointments shows @ 70% first time closing = ___ new members
___ new members @ $688 = $____________
$_______________ x 12 = $____________
Plus lost:
Referral revenue
Personal training revenue
Spa services revenue
Renewal revenue
The incoming membership call to appointment analysis max performance - truth
50% =
80% =
Difference = $____________
First time closing presentation efficiency analysis - Typical
Illustration = 70 walk in or appointment prospect shows per month
70 @ 50% closing ratio = ___ new member sales
___ new members @ $688 = $____________
$_______________ x 12 = $____________
Plus lost:
Referral revenue
Personal training revenue
Spa services revenue
Renewal revenue
First time closing presentation efficiency analysis - Max Performance
Illustration = 70 walk in or appointment prospect shows per month
70 @ 70% closing ratio = ___ new member sales
___ new members @ $688 = $____________
$_______________ x 12 = $____________
Plus lost:
Referral revenue
Personal training revenue
Spa services revenue
Renewal revenue
First time closing analysis max performance - truth
50% =
70% =
Difference =
Add all the above listed components together it will illustrate that most clubs lose hundreds of thousands of dollars per year through false assumptions that lead to inferior performance. There is only person who change that cycle...and that person is the business leader!
-------------------------------------------------------------------------------------
If you want to attain and sustain maximum performance potential, even in a downturned economy, you must engage a system that creates the culture that leads to superior performance and ends the false assumption!
Yours in Success and Motivation,
Geoff Hampton
Want to power up your staff teams performance? Try this great new Coaching program:
Program Length – Six Month Program
Cost:
One Time Registration Fee - $150
Monthly Continuation Fee - $500
If you and your staff team want to finish 2009 with an incredible finish and be ready to maximize the 1st Quarter of 2010…learn from the best and make it happen!
Call today for more information: (865) 304-9409
Or e-mail: perform_max@att.net
Sunday, September 13, 2009
The Weekly Fitness Challenge - What is it?
As The Weekly Fitness Challenge continues its incredible international growth, more and more the question is asked, "What EXACTLY is The Weekly Fitness Challenge?"
The Weekly Fitness Challenge is an international grass roots fitness/wellness campaign that is designed to encourage people to reach out to those they know that need to exercise and are not yet doing so. Those who are not exercising regularly are the ones who fall victim to preventable illnesses and unhealthy conditions. They NEED someone who cares about to them to reach out and mentor them in the importance of exercise! Most programs are designed for regular exercisers. Our campaign is designed for the "not yet fit" as a form of prescriptive intervention designed to get them mooving!
The easiest way to illustrate The Weekly Fitness Challenge target population is through a model like Dr. James Prochaksa's Transtheoretical Model --> READ: http://bit.ly/2czYY
We encourage Regular exercisers (Maintenance types) to reach out to their friends, family members and co-workers and serve as a "mentor" in helping the person take the first steps toward regular exercise! For someone who is not a regular exerciser, there is a strong need for FUN and MOTIVATING exercise options. That is why The Weekly Fitness Challenge engages Group Exercise (some know Group Exercise as "aerobics").
The Weekly Fitness Challenge is run in twelve week cycles. Each week we feature a specific Group Exercise regimine for people to engage their friends, family members and co-workers in. We encourage participants to post results of who they took and what the result was on our FaceBook page (see below) or on Twitter, which is where the campaign began.
The Weekly Fitness Challenge campaign was created by Geoff Hampton as part of an ongoing inventory of lifestyle modification strategies that he has created and implemented starting back in the late '90's. Hampton frequently engages a campaign Advisory Board in order to create a powerful synergistic effect that helps actualize maximum population engagement potential.
Here is an example of a community wellness program he created and implemented with a strong Advisory Board component in San Diego, CA that was designed to target poor and underdserved populations: http://bit.ly/u8hbt
Another important component to many of Hampton's campaigns is an official "Medical Director". The Medical Director helps insure that the folks who have either never exercised before or have exercised before and failed are engaging in safe exercise formats.
Folks who have either never exercise before, or have exercised before and failed need three key elements if they are to have any true hope of breaking their failure cycle and creating a TRUE success cycle:
1. The program must be FUN
2. The program must be at a specific time
3. The program must engage a support mechanism
The Weekly Fitness Challenge has engaged Twitter as a terrific source to reach out to virtually millions of people, most of whom NEED to exercise. There are other vehicles that can help promote this important message of lifestyle modification through regular exercise and we hope that everyone will join us and promote this powerful grass roots intiative!
The campaign Advisory Board has 6 Committee's based on specific target groups that can help fuel the growth of the campaign. Each Committee has a Chairperson and two team members that work together collaberatively with the chairperson to create intiatives and ideas to engage the target group that they represent through their particular committee.
Our hope is that at some point "#weeklyfitnesschallenge" will appear on the trending topics on Twitter. Our hope is also that others will help us encourage folks to join our FaceBook page too. The anticipated outcome? Millions reaching out millions who need to exercise but are not yet doing so and inspiring and leading them to FUN exercise prescriptions one person at a time!
We offer tremendous thanks Advisory Board Member Chris McNeil for our popular FaceBook page. Please join us there and post all experiences for you, your friends, family members and co-workers related to the weekly exercise prescriptions we suggest!
If you are wondering about whether or not YOU should get involved, simply ask youself this question, "Whose job is it to reach out to those who need to exercise and are not yet doing so?" THE ANSWER? It is all of us together! NOBODY else is going to do it! That's right! There is no "RED PILL", there is no "BLUE PILL" that people can take and suddenly become regular exercisers! So JOIN US!
SUPPORT THE CHALLENGE!
Join us on FaceBook ( http://bit.ly/2waQAU ) and Twitter!
JOIN US! Spread the word! Contact politicians, celebrities, news sources, health groups and associations! This is Healthcare Reform on a global basis!
Meet International Campaign Medical Director - Dr. Joe Kosterich - http://bit.ly/UmcNM
Dr. Joe's DIY Health on YouTube: http://tinyurl.com/l7ebpj
Dr. Joe's NEW and innovative book on creating optimal personal health: http://bit.ly/hbWv2
To request additional information about The Weekly Fitness Challenge or provide feedback - Contact Executive Director Geoff Hampton: GEOFFLHAMPTON@aol.com
www.Twitter.com/GeoffHampton
The Weekly Fitness Challenge is an international grass roots fitness/wellness campaign that is designed to encourage people to reach out to those they know that need to exercise and are not yet doing so. Those who are not exercising regularly are the ones who fall victim to preventable illnesses and unhealthy conditions. They NEED someone who cares about to them to reach out and mentor them in the importance of exercise! Most programs are designed for regular exercisers. Our campaign is designed for the "not yet fit" as a form of prescriptive intervention designed to get them mooving!
The easiest way to illustrate The Weekly Fitness Challenge target population is through a model like Dr. James Prochaksa's Transtheoretical Model --> READ: http://bit.ly/2czYY
We encourage Regular exercisers (Maintenance types) to reach out to their friends, family members and co-workers and serve as a "mentor" in helping the person take the first steps toward regular exercise! For someone who is not a regular exerciser, there is a strong need for FUN and MOTIVATING exercise options. That is why The Weekly Fitness Challenge engages Group Exercise (some know Group Exercise as "aerobics").
The Weekly Fitness Challenge is run in twelve week cycles. Each week we feature a specific Group Exercise regimine for people to engage their friends, family members and co-workers in. We encourage participants to post results of who they took and what the result was on our FaceBook page (see below) or on Twitter, which is where the campaign began.
The Weekly Fitness Challenge campaign was created by Geoff Hampton as part of an ongoing inventory of lifestyle modification strategies that he has created and implemented starting back in the late '90's. Hampton frequently engages a campaign Advisory Board in order to create a powerful synergistic effect that helps actualize maximum population engagement potential.
Here is an example of a community wellness program he created and implemented with a strong Advisory Board component in San Diego, CA that was designed to target poor and underdserved populations: http://bit.ly/u8hbt
Another important component to many of Hampton's campaigns is an official "Medical Director". The Medical Director helps insure that the folks who have either never exercised before or have exercised before and failed are engaging in safe exercise formats.
Folks who have either never exercise before, or have exercised before and failed need three key elements if they are to have any true hope of breaking their failure cycle and creating a TRUE success cycle:
1. The program must be FUN
2. The program must be at a specific time
3. The program must engage a support mechanism
The Weekly Fitness Challenge has engaged Twitter as a terrific source to reach out to virtually millions of people, most of whom NEED to exercise. There are other vehicles that can help promote this important message of lifestyle modification through regular exercise and we hope that everyone will join us and promote this powerful grass roots intiative!
The campaign Advisory Board has 6 Committee's based on specific target groups that can help fuel the growth of the campaign. Each Committee has a Chairperson and two team members that work together collaberatively with the chairperson to create intiatives and ideas to engage the target group that they represent through their particular committee.
Our hope is that at some point "#weeklyfitnesschallenge" will appear on the trending topics on Twitter. Our hope is also that others will help us encourage folks to join our FaceBook page too. The anticipated outcome? Millions reaching out millions who need to exercise but are not yet doing so and inspiring and leading them to FUN exercise prescriptions one person at a time!
We offer tremendous thanks Advisory Board Member Chris McNeil for our popular FaceBook page. Please join us there and post all experiences for you, your friends, family members and co-workers related to the weekly exercise prescriptions we suggest!
If you are wondering about whether or not YOU should get involved, simply ask youself this question, "Whose job is it to reach out to those who need to exercise and are not yet doing so?" THE ANSWER? It is all of us together! NOBODY else is going to do it! That's right! There is no "RED PILL", there is no "BLUE PILL" that people can take and suddenly become regular exercisers! So JOIN US!
SUPPORT THE CHALLENGE!
Join us on FaceBook ( http://bit.ly/2waQAU ) and Twitter!
JOIN US! Spread the word! Contact politicians, celebrities, news sources, health groups and associations! This is Healthcare Reform on a global basis!
Meet International Campaign Medical Director - Dr. Joe Kosterich - http://bit.ly/UmcNM
Dr. Joe's DIY Health on YouTube: http://tinyurl.com/l7ebpj
Dr. Joe's NEW and innovative book on creating optimal personal health: http://bit.ly/hbWv2
To request additional information about The Weekly Fitness Challenge or provide feedback - Contact Executive Director Geoff Hampton: GEOFFLHAMPTON@aol.com
www.Twitter.com/GeoffHampton
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