Saturday, December 12, 2009

The Weekly Fitness Challenge Returns! 01/01/10

Webiste: http://www.weeklyfitnesschallenge.com/

On January 1, 2010 we kick-off another motivating 12 week campaign designed to encourage regular exercisers to reach out to those they know who are not yet exercising and get them started! Obviously January 1st is a great time to do that because of "New Years Resolutions"!

Every year millions of people worldwide imagine, "This year I'm going exercise!" as a New Years Resolution. However, for the not yet fit that notion is usually short lived. That is why The Weekly Fitness Challenge is so important! The Challenge engages fun exercise programs rooted in a motivated and supported environment and lead by a certified exercise professional! This is the best chance the not yet fit have to begin a life changing exercise program.

This next 12 week campaign will also blend Personal Training and strong Nutritional education into the program. Group Exercise (Aerobics) is the perfect starting point for the not yet fit. The next best step is Personal Training. Along with both of those exercise prescriptions is the dire need for strong and palatable Nutritional education for maximum overall health enhancement.

Each week we will feature a specific Group Exercise format and encourage regular exercisers to reach out to their friends, family members and co-workers that need to exercise and are not yet doing so to lead them to these fun and motivating exercise options!

We also encourage you to join us on FaceBook to report who you took, what class they took and how each enjoyed it as a way of visually motivating others. We also encourage you to report the same info on Twitter using the hashtag #weeklyfitnesschallenge.

Here are some examples of the fun and motivating Group Exercise Class formats which will be featured during the campaign: http://bit.ly/37sdho

During this 12 week campaign ( Click here for a great 12 week journal for your friends to use to track their progress --> http://bit.ly/7HVYz4 ) we will be featuring great clubs with great Group Exercise programs from around the globe that you can take your friends, family members and co-workers to knowing that if we recommend it...its well worth going to! If you know a great club that has strong Group Exercise let us know. We will feature them if they qualify. All we ask is that the featured club promotes The Weekly Fitness Challenge in return.

Like Thomas Edison said, "There ain't no rules around here. We're trying to accomplish something"! JUST DO IT!

In order to truly create dynamic global health and fitness evolution - it requires a powerful grass roots effort.

WRITE, CALL, E-MAIL and CHALLENGE folks to "wakeup" and see the international crisis of ill health, and engage in a powerful solution! THE WEEKLY FITNESS CHALLENGE!

Some have said that our positive message isn't negative enough to garner national or international media! Change that! Lead them to cover something positive...just for a unique change of venue! They might actually help folks improve the quality of their lives and help stem the tidal wave of preventable disease, conditions and afflictions that are directly related to sedentary living!

Some have said that we haven't contributed enough money to Political Campaigns to garner assistance from leading Politicians from around the globe! Change that! Encourage them to engage in REAL Healthcare reform! Healthcare reform begins with each individual!

Some have said that we don't have enough Political cronies to garner National Governmental leadership help from around the world! Change that! Encourage them to act on something that NEEDS to be acted upon!

Some have said that we are not famous enough or "pretty" enough to garner big time Celebrity support! Change that! Encourage them to join The Weekly Fitness Challenge and support something that can improve the health of millions worldwide!

Some have said we are not "connected enough" to deserve support from large distinguished Groups or Associations! Change that! Encourage them to look past their tunnel vision and support a unique grass roots initiative that has already made a profound difference in raising international awareness about exercise and its importance to good health!

Some say we are not "important" enough for healthcare entities since their primary mission is to fill hospital beds and ours is to vacate them! Change that! Encourage them to serve what should be their primary mission! Driving "OPTIMAL" health instead of "NORMAL" health and watch the health of communities worldwide prosper!

If you are wondering about whether or not YOU should get involved, simply ask yourself this question, "Whose job is it to reach out to those who need to exercise and are not yet doing so?" THE ANSWER? It is all of us together! NOBODY else is going to do it! That's right! There is no "RED PILL", there is no "BLUE PILL" that people can take and suddenly become regular exercisers! So JOIN US!

SUPPORT THE CHALLENGE!

To request additional information about The Weekly Fitness Challenge or provide feedback - Contact Executive Director Geoff Hampton:
GeoffLHampton@aol.com

On Twitter: www.Twitter.com/GeoffHampton

Saturday, November 14, 2009

Membership Sales - TEST: Truth in Performance

Most health and wellness businesses operate in an inefficient manner and are too close to the trees to see the forest. False assumptions are like a business cancer, yet they are more common than most realize. Professional business coaches can preach the message and no change will ever happen until each business operator takes the time to reveal their own truth in performance. Most business operators anxiously await a message that their itching ears wants to hear, but few await the message that their itching ears NEED to hear.

This is in an effort to remove the blinders and reveal the truth in performance that any business can attain and sustain if they simply stop making the same mistakes over and over and over again and disengage the false assumptions

Step 1. Establish a 100% quantifiable performance tracking system for each department.

Step 2. Establish realistic bench mark performance standards for every department.

Step 3. Engage the bench mark performance standards into realistic goals for daily, weekly, monthly, quarterly and annualized goals.

Step 4. Track goal related performance daily in every department.

Step 5. Hire a professional service to guide you in order to eliminate time consuming and costly "trial and error" efforts.

Step 6. Engage the "test" below in order to illuminate your true performance level by using your actual membership sales numbers. This "test" spotlights membership sales. It can be expanded to track true performance in every department.

Lost Revenues Typical vs. Max Performance – The Cost – Using your clubs actual numbers

Enrollment Fee Collected: $__________

Monthly Dues: $_______x 12 = $________

Enrollment Fee Collected + Monthly Dues x 12 = Annualized average membership value

$__________
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The "lost" incoming phone call


If a health and wellness business is honest about performance, it is easy to imagine "lost" opportunities related to incoming telephone calls about new memberships. The front desk tells the caller nobody is available and suggests the caller try again later. A message is taken and not returned promptly. There are many scenarios that be imagined whereby calls are lost if there is not strong awareness of the fact supported by proactive counter measures designed to reduce the incidents.

Example:

Average – One lost call per day per club

30 Lost calls per month

Incoming membership call to appointment ratio = 80% = 24 lost appointments

Appointment to show ratio = 70% = 17 lost appointment shows

First time closing ratio = 70% = 12 lost sales per month

12 lost sales x $_______ = $__________ Lost per month

12 months x $______ Lost = $__________ Lost per year

12 lost sales x 12 months = 144 people denied the opportunity to change their lives, plus lost personal training, referral, spa services and more lost opportunities

Incoming Membership Call to Appointment Ratio Comparison

The incoming membership call to appointment analysis - Typical

Illustration = 60 incoming membership calls per month

60 calls @ 50% incoming call to appointment ratio = ___ appointments

___ appointments @ 70% show = ___ appointment shows

___ appointments shows @ 70% first time closing = ___ new members

___ new members @ $688 = $____________

$_______________ x 12 = $____________

Plus lost:

Referral revenue

Personal training revenue

Spa services revenue

Renewal revenue

The incoming membership call to appointment analysis - Max Performance

Illustration = 60 incoming membership calls per month

60 calls @ 80% incoming call to appointment ratio = ___ appointments

___ appointments @ 70% show = ___ appointment shows

___ appointments shows @ 70% first time closing = ___ new members

___ new members @ $688 = $____________

$_______________ x 12 = $____________

Plus lost:

Referral revenue

Personal training revenue

Spa services revenue

Renewal revenue

The incoming membership call to appointment analysis max performance - truth

50% =

80% =

Difference = $____________

First time closing presentation efficiency analysis - Typical

Illustration = 70 walk in or appointment prospect shows per month

70 @ 50% closing ratio = ___ new member sales

___ new members @ $688 = $____________

$_______________ x 12 = $____________

Plus lost:

Referral revenue

Personal training revenue

Spa services revenue

Renewal revenue

First time closing presentation efficiency analysis - Max Performance

Illustration = 70 walk in or appointment prospect shows per month

70 @ 70% closing ratio = ___ new member sales

___ new members @ $688 = $____________

$_______________ x 12 = $____________

Plus lost:

Referral revenue

Personal training revenue

Spa services revenue

Renewal revenue

First time closing analysis max performance - truth

50% =

70% =

Difference =

Add all the above listed components together it will illustrate that most clubs lose hundreds of thousands of dollars per year through false assumptions that lead to inferior performance. There is only person who change that cycle...and that person is the business leader!

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If you want to attain and sustain maximum performance potential, even in a downturned economy, you must engage a system that creates the culture that leads to superior performance and ends the false assumption!

Yours in Success and Motivation,

Geoff Hampton

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Program Length – Six Month Program

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Sunday, September 13, 2009

The Weekly Fitness Challenge - What is it?

As The Weekly Fitness Challenge continues its incredible international growth, more and more the question is asked, "What EXACTLY is The Weekly Fitness Challenge?"

The Weekly Fitness Challenge is an international grass roots fitness/wellness campaign that is designed to encourage people to reach out to those they know that need to exercise and are not yet doing so. Those who are not exercising regularly are the ones who fall victim to preventable illnesses and unhealthy conditions. They NEED someone who cares about to them to reach out and mentor them in the importance of exercise! Most programs are designed for regular exercisers. Our campaign is designed for the "not yet fit" as a form of prescriptive intervention designed to get them mooving!

The easiest way to illustrate The Weekly Fitness Challenge target population is through a model like Dr. James Prochaksa's Transtheoretical Model --> READ: http://bit.ly/2czYY

We encourage Regular exercisers (Maintenance types) to reach out to their friends, family members and co-workers and serve as a "mentor" in helping the person take the first steps toward regular exercise! For someone who is not a regular exerciser, there is a strong need for FUN and MOTIVATING exercise options. That is why The Weekly Fitness Challenge engages Group Exercise (some know Group Exercise as "aerobics").

The Weekly Fitness Challenge is run in twelve week cycles. Each week we feature a specific Group Exercise regimine for people to engage their friends, family members and co-workers in. We encourage participants to post results of who they took and what the result was on our FaceBook page (see below) or on Twitter, which is where the campaign began.

The Weekly Fitness Challenge campaign was created by Geoff Hampton as part of an ongoing inventory of lifestyle modification strategies that he has created and implemented starting back in the late '90's. Hampton frequently engages a campaign Advisory Board in order to create a powerful synergistic effect that helps actualize maximum population engagement potential.

Here is an example of a community wellness program he created and implemented with a strong Advisory Board component in San Diego, CA that was designed to target poor and underdserved populations: http://bit.ly/u8hbt

Another important component to many of Hampton's campaigns is an official "Medical Director". The Medical Director helps insure that the folks who have either never exercised before or have exercised before and failed are engaging in safe exercise formats.

Folks who have either never exercise before, or have exercised before and failed need three key elements if they are to have any true hope of breaking their failure cycle and creating a TRUE success cycle:

1. The program must be FUN

2. The program must be at a specific time

3. The program must engage a support mechanism

The Weekly Fitness Challenge has engaged Twitter as a terrific source to reach out to virtually millions of people, most of whom NEED to exercise. There are other vehicles that can help promote this important message of lifestyle modification through regular exercise and we hope that everyone will join us and promote this powerful grass roots intiative!

The campaign Advisory Board has 6 Committee's based on specific target groups that can help fuel the growth of the campaign. Each Committee has a Chairperson and two team members that work together collaberatively with the chairperson to create intiatives and ideas to engage the target group that they represent through their particular committee.

Our hope is that at some point "#weeklyfitnesschallenge" will appear on the trending topics on Twitter. Our hope is also that others will help us encourage folks to join our FaceBook page too. The anticipated outcome? Millions reaching out millions who need to exercise but are not yet doing so and inspiring and leading them to FUN exercise prescriptions one person at a time!

We offer tremendous thanks Advisory Board Member Chris McNeil for our popular FaceBook page. Please join us there and post all experiences for you, your friends, family members and co-workers related to the weekly exercise prescriptions we suggest!

If you are wondering about whether or not YOU should get involved, simply ask youself this question, "Whose job is it to reach out to those who need to exercise and are not yet doing so?" THE ANSWER? It is all of us together! NOBODY else is going to do it! That's right! There is no "RED PILL", there is no "BLUE PILL" that people can take and suddenly become regular exercisers! So JOIN US!

SUPPORT THE CHALLENGE!

Join us on FaceBook ( http://bit.ly/2waQAU ) and Twitter!

JOIN US! Spread the word! Contact politicians, celebrities, news sources, health groups and associations! This is Healthcare Reform on a global basis!

Meet International Campaign Medical Director - Dr. Joe Kosterich - http://bit.ly/UmcNM

Dr. Joe's DIY Health on YouTube: http://tinyurl.com/l7ebpj

Dr. Joe's NEW and innovative book on creating optimal personal health: http://bit.ly/hbWv2

To request additional information about The Weekly Fitness Challenge or provide feedback - Contact Executive Director Geoff Hampton: GEOFFLHAMPTON@aol.com

www.Twitter.com/GeoffHampton