Sunday, May 30, 2010

"The not yet fit" - Potential for success - real or imagined?

In today's rapidly changing healthcare and health focus culture the "not yet fit" are being encouraged at every turn to engage positive lifestyle change to improve their health and wellbeing. Many of the current epidemic of lifestyle related ills can either be prevented through exercise and effective nutritional intake or at the very least minimized. Folks who have already been afflicted can improve their quality of life significantly through exercise and effective nutritional reform. Fact or speculation? FACT.

Who has the best chance to educate, motivate and lead these "not yet fit" populations to true success in these venues of lifestyle modification? Any business that engages safe and effective exercise is at the top of the list. CNN can file reports that exercise does not help anyone lose weight or gain health benefits, but that is false. Some easily disputable findings released and an international news giant runs to print it to the detriment of those who need help the most. The "not yet fit"!

Exercise is now being touted as "medicine". What a great conceptualization! However, for anyone to tout exercise as "medicine" and continue to lack the understanding of what it really takes to educate, motivate and lead the "not yet fit" to true lifestyle change through exercise is really no different than the "old school" health club model which baited "not yet fit" folks to join and then was hopeful they would never show up again.

The "Old School" Model = 1 not yet fit person + high pressure sales + false hope = failure for the "not yet fit"

Now, the "school of false assumptions" is luring the "not yet fit" to join their businesses through a different, but still failure driven model. At the same time, touting "exercise is medicine".

The "School of False Assumptions" Model = 1 "not yet fit" person + false claims that a free fitness evaluation/free fitness assessment/free session with a personal trainer will enable success = failure for the "not yet fit"

Fact or speculation?

FACT

Prove it? Okay. If you subscribe to the "school of false assumptions" model here is your challenge:

1. Analyze active participation by % of new members who have joined since January of 2010

2. Analyze the level of activity of those who are now dropping out due to the "economy" as they say

3. Analyze how many already fit or regular exercisers are dropping out now because of the "economy"

Analysis will prove that folks who never got started exercising are the ones who are dropping out. This despite a virtual promise to help. You know..."exercise is medicine".

So which is more egregious? To sell a "not yet fit" person a membership with no hope that they will use it or to sell a "not yet fit" person a membership with false hope that never materializes?

The beginnings of true change to educate, motivate and lead the "not yet fit" can only happen when the focus is on REAL success planning for that person that is being offered hope. The "not yet fit" are not yet fit due to a vicious cycle of repeated failures. They "hope" and "wish" for success but have a deep seated fear and expectation of failure. That is why it is so easy for a predatory approach like the "old school" to take their money and run.

False Assumptionology (the foundational thinking within the school of false assumptions):

1. Front desk - The fitness staff, personal trainers and group exercise (aerobic) instructors must be certified and maintain that certification during employment. That's good! How about the front desk? You know...the department that has far and away the most daily interactions with members, prospects, dignitaries, press or whomever enters the facility? What certification is required of them? NONE. In fact...most front desk staff have little understanding of most if any of the offerings made to new "not yet fit" members and how important it is to exceed their expectations every day they enter the club.

2. Membership sales related staff - No certification and little effective training. In fact most wellness/fitness facilities use cross-responsibility (staff that do multiple jobs) staff to do membership sales in a false assumption that this technique will save money in the budget! FALSE! The net result is poorly trained staff reluctantly trying the get "not yet fit" folks to join. If exercise is "medicine" then that is a case of malpractice! The "not yet fit" person who ventures into the facility has a NEED to join and a greater NEED to succeed if they join! If they do not join...or worse yet...they join and fail, their deep seated fear of failure has been reinforced!

3. New member offerings - Imagining that a "free" fitness orientation or evaluation will somehow spontaneously and without warning create a regular exerciser where before there was none is ludicrous. The reason the "not yet fit" are not yet fit is because they are not yet in a success cycle. How do you create a success cycle for them? By understanding that it is not a "membership" that will make the difference for them, but a behavior modification!

4. Personal training - During the personal training certification process not one iota of business development strategy is offered. Simply how to deliver safe and effective prescriptive exercise for clients. Many businesses offer new "not yet fit" members an "exercise equipment orientation" under the truly false assumption that in a few sessions about equipment they will somehow overcome their long-term behavior of non-exercise and suddenly opine to work out everyday! Not only is this utterly false, but the business that does this deludes their own thinking into believing that this technique works. IT DOES NOT. See above analysis suggestions for quantifiable evidence to the contrary. Personal training must be delivered in a continuum for "not yet fit" populations if it is to be effective as behavior modification applications.

5. Group exercise (aerobics) - Personal training and group exercise are the two most important early engagement strategies in trying to educate, motivate and lead the "not yet fit" to lifestyle modification success. Group exercise should be engaged for all new members at the point of sale.

If there is to be real hope for the "not yet fit" then there there needs to be radical evolution in an industry that really can make a profound difference for those who need it the most. No more "old school". No more "school of false assumptions". Now? Join the evolution revolution through the GLH Open Systems management model that is designed for maximum success for both the "not yet fit" populations and also for the businesses who claim to want to serve them.

How?

There are several options.

Regional business development through our current Regional Training Centers.

GREATER CHICAGO AREA - Upcoming seminar - "Pumpin' Up Your Personal Training" Seminar - June 10th -> http://bit.ly/dwaTH4

HARRISONBURG, VA - Upcoming seminar - "Pumpin' Up Your Personal Training" Seminar June 30th -> http://bit.ly/93h1g2

GREATER CINCINNATI AREA - Upcoming seminar - Pump up your new membership sales, retention & personal training -> http://bit.ly/9XpFsc

GREATER AUGUSTA, GA area seminars --> http://bit.ly/aWeEmU

PERSONAL TRAINING - The Evolution Revolution; Business Development Manual/Power Point Presentation -> http://bit.ly/cWGTMc

Perform-MAX Systems on FaceBook --> http://www.facebook.com/pages/Perform-Max-Systems/123258004369779?ref=ss

Perform-MAX Systems on Twitter --> http://twitter.com/performmaxsystm

Or, call today: (865) 687-8554 for more information about on-site staff training and business development programs.

Or via e-mail: Perform_Max@att.net

Thursday, May 27, 2010

Greater Chicago Area - "Pumpin' up your personal training!"

"Maximum performance for the personal training staff"

Personal training business development seminar

Program Date: Thursday June 10, 2010

Time: 10:00am – 1:30pm

Deadline: Monday June 7, 2010

Program Location:
The Wellness Center
900 West Central Road
Arlington Heights, IL 60005

Read about this beautiful wellness center! --> http://bit.ly/ctXeUf

About The Presenter
Geoff Hampton specializes in hospital based wellness center and large multi-purpose health club staff team development. He is the creator of the GLH Open Systems Management model that is revolutionizing the way businesses analyze their true performance effectiveness through bench mark standardization in all departments. His primary focus is net membership growth. In creating the culture required for maximum net membership growth Hampton educates attendees and clients about the critical relationship between membership sales, group exercise, personal training and membership referrals for the “not yet fit”.

What will you and your staff team learn?
Personal training is an area that our industry has long underestimated. We require our personal trainers to have recognized personal training certifications, yet as an industry we have no expectation that they will know how to develop the clubs personal training business.

In this dynamic staff training program you and your staff will learn how to develop significant client increases while avoiding the stigma of “selling” personal training. Learn about the importance of benchmark performance standardization, performance tracking, developing a continuum of personal training for the “not yet fit” and how to create a comprehensive club culture designed for maximum personal training performance.

Learn how to create a dynamic relationship whereby your membership sales staff help educate, motivate and lead new members to your personal trainers in a manner that almost assures new client development.

Who Should Attend?
Hospital Administrators, Executive Directors, Programming Department Heads, Personal Training Directors, Directors of Rehab, Personal Training Staff, Rehab Staff, Group Exercise Directors, Sales Managers, Sales Staff & Front Desk Department Heads.

Registration Pricing: $129 per person

Mail In Registration Form (Call to guarantee registration space)

Your Name: _____________________________________________

Your Title: ______________________________________________

Your E-mail Address: _____________________________________

Club or Business Name: ___________________________________

Street/Mailing Address: ____________________________________

City, State, Zip: __________________________________________

Business Phone #: ________________________

I have enclosed a check for $________________

Make all checks payable to: Club Marketing Resources

Mail to:
CMRI - Perform-MAX Systems
P. O. Box 30891 * Knoxville, TN * 37930

OR - Call for PayPal credit card payment option

Additional Attendees:

1. _________________________________________________

Title: ________________________________________________

2. _________________________________________________

Title: ________________________________________________

Registration is strictly limited for maximum impact for attendees.

Call today to register! (865) 687-8554

Or E-Mail Perform_Max@att.net

Harrisonburg, VA - "Pumpin' up your personal training!"

"Maximum performance for the personal training staff"

Personal training business development seminar

Program Date: Wednesday June 30, 2010

Time: 10:00am – 1:30pm

Deadline: Friday June 25, 2010

Program Location:
RMH Wellness Center
501 Stone Spring Road
Harrisonburg, VA 22801

Read about this beautiful wellness center! --> http://bit.ly/ddRYAj

About The Presenter Geoff Hampton
Geoff Hampton specializes in hospital based wellness center and large multi-purpose health club staff team development. He is the creator of the GLH Open Systems Management model that is revolutionizing the way businesses analyze their true performance effectiveness through bench mark standardization in all departments. His primary focus is net membership growth. In creating the culture required for maximum net membership growth Hampton educates attendees and clients about the critical relationship between membership sales, group exercise, personal training and membership referrals for the “not yet fit”.

What will you and your staff team learn?
Personal training is an area that our industry has long underestimated. We require our personal trainers to have recognized personal training certifications, yet as an industry we have no expectation that they will know how to develop the clubs personal training business.

In this dynamic staff training program you and your staff will learn how to develop significant client increases while avoiding the stigma of “selling” personal training. Learn about the importance of benchmark performance standardization, performance tracking, developing a continuum of personal training for the “not yet fit” and how to create a comprehensive club culture designed for maximum personal training performance.

Learn how to create a dynamic relationship whereby your membership sales staff help educate, motivate and lead new members to your personal trainers in a manner that almost assures new client development.

Who Should Attend?
Hospital Administrators, Executive Directors, Programming Department Heads, Personal Training Directors, Directors of Rehab, Personal Training Staff, Rehab Staff, Group Exercise Directors, Sales Managers, Sales Staff & Front Desk Department Heads.

Registration Pricing: $129 per person

Mail In Registration Form (Call to guarantee registration space)

Your Name: _____________________________________________

Your Title: ______________________________________________

Your E-mail Address: _____________________________________

Club or Business Name: ___________________________________

Street/Mailing Address: ____________________________________

City, State, Zip: __________________________________________

Business Phone #: ________________________

I have enclosed a check for $________________

Make all checks payable to: Club Marketing Resources

Mail to:
CMRI - Perform-MAX Systems
P. O. Box 30891 * Knoxville, TN * 37930

OR - Call for PayPal credit card payment option

Additional Attendees:

1. _________________________________________________

Title: ________________________________________________

2. _________________________________________________

Title: ________________________________________________

Registration is strictly limited for maximum impact for attendees.

Call today to register! (865) 687-8554

Or E-Mail Perform_Max@att.net

Saturday, March 6, 2010

Health & Wellness Business - Economic Climate Is What You Make of It

The current economic climate in the U.S. seems to dominate the news recently. As a result, all the doomsday prognosticators are dutifully spreading their poison, and the bad news spreads like wildfire. The truth is, in times of economic uncertainty, wellness/fitness operators who don’t over or under react will thrive.

The importance of strong leadership

It all boils down to planning and leadership. Employees always follow the tenor set by their leaders. If leaders have planned poorly, it will show. If leaders have the "deer in the headlights look," it will also show. And staff members will respond accordingly. Likewise, if a wellness/fitness operator scales back operations and creates a vision of a business waiting for the grim reaper, the result will be predictably negative. Staff and members alike will feel the sense of impending doom. Great leaders are created during unpredictable times like these. Just as certainly, poor leaders are revealed under the same market conditions.

There was a famous football coach at my alma mater (University of Tennessee) many years ago named General Robert Neyland. One of Neylands’ contemporaries paid him a great compliment with the following quote (southernized version): "He can take hisn’s and beat yourn’s, or he can take yourn’s and beat hisn’s!" Translation: It didn’t matter who the General was coaching because he would inevitably make them winners. He was the epitome of great leadership. He didn’t care about economic conditions, recruiting climate or anything else. He knew how to win, and win he did. That’s leadership!

Capitalizing on gloomy news

With these predictions of gloom and doom, the population at large will tend to gravitate toward uplifting endeavors to help them cope with the economic climate. As the press "creates the news" of gloom and doom, they also continue to report on the importance of health and wellbeing. Additionally, on just about every cable network there are fitness programs, nutrition programs, diet programs, infomercials for home exercise equipment and all types of messages urging the general public to take care of themselves through healthy lifestyle modification.

Who is best suited to answer the needs of a stressed-out population during times like these? Wellness/fitness operators, of course. Home exercise equipment always seems like such a great idea to people who are not educated about the failure rate for most home exercise endeavors. However, most home exercise equipment either ends up as a convenient clothes horse or an inconvenient dust collector. The wellness/health industry must reach out to satisfy these needs.
Targeting the right markets Now is the time to get creative and bold. This does not mean increasing your spending significantly, it means rethinking what you are currently doing. The three groups who need the most help during these trying times are the corporate, “not yet fit” and aging markets.

If your facility is not currently pursuing these three markets vigorously, you are missing a truly golden opportunity. These markets are perfect candidates for membership and special programs during the current economic upheaval.

The corporate market. The corporate market needs to maximize employee performance now more than ever before. Wellness/fitness operators, if properly prepared, can reap a bountiful harvest. However, a half-baked, outdated approach will not work. The corporate marketplace is brimming with hope at the prospect of a wellness program that will truly offer employees an opportunity to effect lifestyle change. Remember, corporations’ primary concern is their sedentary employees. These are the employees who don’t go to wellness/health clubs, so be creative in creating programs for them.

The “not yet fit” market. The “not yet fit” market is partially comprised of the previously mentioned sedentary employees. It is, however, much larger than that. It also includes sedentary housewives, sedentary non-professional workers and many other groups. This market is getting plenty of media coverage as to the importance of getting off the couch and into an exercise program.

The aging market. The aging market is another group who are really going for the wellness/health concept and who also fear the volatility of economic chaos. If you want them in your club, power up and go after them. They are ready to change now! REGARDLESS of economic climate. Show them the true pathway to the success they need in dynamic and lasting lifestyle modification!

If you would like additional information on how to navigate the treacherous waters of an economic downturn, contact Geoff Hampton today.

Via e-mail: perform_max@att.net

Or phone: (865) 304-9409

Wednesday, February 10, 2010

NEW Regional Training Centers! - Phase I - Net Membership Growth

Regional Training Centers Confirmed - Phase I 2010

RMH Wellness - Harrisonburg, VA Location - Registration Info & Schedule: http://bit.ly/a4MCRm

Baptist HealthPlex - Clinton, MS Location- Registration Info & Schedule: http://bit.ly/cMvgB5

Health Central - Augusta, GA Location - Registration Info & Schedule:--> http://bit.ly/aWeEmU

Addiotional Info: perform_max@att.net

If you and your staff team would like to create your BEST YEAR EVER, you must attend this dynamic seminar/workshop series! Your ROI will be tremendous!

Phase I clearly illustrates how to create maximum net membership growth. Most clubs focus on new membership sales and consider attrition a seperate entity that every once in awhile needs attention. To make matters worse, most clubs have no real understanding as to how and why personal training should be the bedrock foundation for both new membership sales and enhanced retention performance.

2010 Regional Training Center Program

Phase I - “Creating Maximum Net Membership Growth!” - Through July 31, 20101

Four dynamic seminar/workshops designed to educate, motivate and lead clubs to their best year ever!

Seminar/Workshop 1 – Creating the culture for maximum net membership growth

Seminar/Workshop 2 – Membership sales – Maximum performance from the membership sales staff!

Seminar/Workshop 3 – Personal Training – Maximum performance from the personal training staff!

Seminar/Workshop 4 – Workshop – Putting it all together! Creating and engaging a new business model designed to generate the clubs best revenue year ever!

Two critical factors have greatly contributed to an inability to attain and sustain maximum performance potential actualization in our industry;

1. Old School Clingology (Clingology is not a real word)

2. Advanced Utilization of False Assumptionology (Assumptionology is not a real word)

Old school clingologists have been convinced that "the way we have always done things" is still a viable counter measure to current market conditions. In other words, they still believe that doing things the same way as they always have will produce a different outcome. Albert Einstein said, “Doing the same thing over and over and expecting different results is a sign of insanity.”

The school of false assumptionology is another failed business model. In the school of false assumptionology the business operator has accepted false notions about what success is or is not and in their mind their model is successful even in spite of obvious and quantifiable evidence to the contrary! I think Einstein's assumption is applicable here too!

Register for this seminar/wokshop series and start down the road to maximum performance actualization on an immediate basis! You and your staff team will be educated, motivated and lead to THE business blueprint that cannot fail in any economy! IT IS ALL ABOUT MAXIMUM PERFORMANCE!

Is your club in a region that currently offers one of our Regional Training Centers? Call today for more information: (865) 304-9409 or e-mail GeoffLHampton@aol.com

In 2008 we had more than 100 top clubs register for our Regional Training programs. In 2009 due to other business ventures the program was curtailed. In 2010 the program will be a featured service again for the industry. Here are just a few of the well known clubs that registered for our dynamic 2008 Regional Training Programs:

· Delnor Health & Wellness Center
· The Center Club· Shula’s Athletic Club
· Lakeshore Athletic Clubs
· Health Track Sports and Wellness
· Good Samaritan Health & Wellness
· Good Shepherd Health & Fitness
· Lake Forest Health & Fitness
· Downtown Athletic Club
· YMCA of Metropolitan Chicago
· Sentara Health & Fitness Center
· Riverside Wellness & Fitness Center (VA)
· Fauquier Hospital LIFE Center
· Baptist HealthPlex· Elmwood Fitness Center
· West Jefferson Wellness Center
· YMCA of Chattanooga
· Health Central (GA)
· Peninsula Metropolitan YMCA
· Chelsea Community Hospital Health
· Riverside Health & Fitness Center (IL)
· E’town Swim & Fitness Center
· TriHealth Pavilion
· Cincinnati Sports Club
· YMCA of Greater Cincinnati
· WELLSTAR Health & Wellness
· Centre Club
· CCH Health & Wellness Center
· YMCA of Greater Boston
· Plainfield YMCA
· Caritas Health & Athletic Club
· Mid Cape Racquet & Health Club
· The Weymouth Club
· The Canton Club
· The Kingsbury Club & Spa
· The Longfellow Club
· Maine Pines Racquet & Fitness
· Phifer Wellness Center· Rex Wellness Centers
· The Fitness Center at High Point
· The Club (Greensboro, NC)
· Sports Center (Fayetteville, NC)
· AtlantiCare Life Center
· Spa 23 Health & Racquet Club
· Quest Fitness (Hasbrouck Heights, NJ)
· Elevations Health Club
· Hunterdon Health & Wellness Center
· Duke Center for Living
· YMCA of Northwest North Carolina
· Loyola Center for Health & Fitness
· Highland Park Hospital Health
· And MANY more!

Here are a few typical responses from attendee’s and what they said about our Regional Training programs:

"At FirstHealth, we include our key management and sales staff in Geoff's seminars. His information is real world in that the staff leaves with ideas and systems to actually implement. Geoff's varied experience in the fitness industry makes him a great resource for medical fitness centers, where much of our expertise lies in clinical skills and programming rather than in sales, marketing and retention efforts. I recommend Geoff as one of the few in our industry who has a firm grasp on these aspects of successfully operating a medical fitness center." John Caliri - Director - FirstHealth of the Carolina’s Centers for Health & Fitness – Pinehurst, NC

“I thoroughly enjoyed and benefited greatly from attending your seminar. It was very empowering and motivating!” Michelle - Assistant Supervisor, Member Services - TriHealth Fitness & Health Pavilion - Cincinnati, OH

“Geoff Hampton’s seminar in Pinehurst, NC was a great eye opener for The Wellness Center in Johnson City. We are doing great in sales but needed some help in tracking tours and how to handle phone calls when the caller wants pricing only. Geoff was great to offer a phone script and a tracking system of tours and new joins.” Amy Miller - Membership Services Director - The Wellness Center - Johnson City, TN

“Geoff, I just wanted to thank you again for a great seminar! Everyone is apprehensive when attending these things, but we learned a ton from you! I’m excited to start putting your techniques into motion here at E’town Swim & Fitness Center. Please keep me updated on any upcoming events you will be having in our area.” Brooke Lockhart - Membership Manager - E'town Swim & Fitness Center – Elizabethtown, KY

What do a few top industry business leaders say about Geoff Hampton?

"I’m pleased to be included on Geoff Hampton’s National Advisory Board. I’ve known Geoff for longer than we both probably care to admit, and during that time Geoff has always exhibited the characteristics of innovation, flexibility and integrity in his service to our industry. Geoff’s a veteran pro and someone to whom club operators should be listening, especially NOW." Michael Scott Scudder, President - Club Management Education & Training Online (CMETO)

"Geoff is an industry veteran but that does not even begin to define him. He has been a voice of reason in our business for several decades and his information and his approach are direct, logical and useful. Geoff has a great business mind and it is our luck that he uses it in our industry." Brenda Abdilla – President - Management Momentum – Denver, CO

Perform-MAX Systems staff training programs ARE radically different!

The health and wellness industry experienced a rude awakening with the downturn in the economy. The “Old School” and the “School of False Assumptions”, which have been the standard operating business standards were revealed to be weak and ineffective. Our programs create a unique dynamic that engages maximum NET membership growth. How? Through strong interdepartmental cooperation and bench mark performance standardization blended into strong goal setting with strong ongoing performance analysis.

CALL TODAY AND CREATE YOUR BEST YEAR EVER IN 2010!

Call today for more information: (865) 304-9409

Or e-mail: perform_max@att.net

Thursday, January 28, 2010

2010 Regional Staff Training Centers - Interested?

Is your club interested in becoming a 2010 Regional Staff Training Center?

You and your business can gain tremendous benefit from contracting to become a 2010 Regional Staff Training Center!

In 2008 we had more than 100 top clubs register for our Regional Staff Training programs. In 2009 due to other business ventures the program was curtailed. In 2010 the program will be a featured service again for the industry. Here are just a few of the well known clubs that registered for our dynamic 2008 Regional Staff Training Programs:

· Delnor Health & Wellness Center
· The Center Club
· Shula’s Athletic Club
· Lakeshore Athletic Clubs
· Health Track Sports and Wellness
· Good Samaritan Health & Wellness
· Good Shepherd Health & Fitness
· Lake Forest Health & Fitness
· Downtown Athletic Club
· YMCA of Metropolitan Chicago
· Sentara Health & Fitness Center
· Riverside Wellness & Fitness Center (VA)
· Fauquier Hospital LIFE Center
· Baptist HealthPlex
· Elmwood Fitness Center
· West Jefferson Wellness Center
· YMCA of Chattanooga
· Health Central (GA)
· Peninsula Metropolitan YMCA
· Chelsea Community Hospital Health
· Riverside Health & Fitness Center (IL)
· E’town Swim & Fitness Center
· TriHealth Pavilion
· Cincinnati Sports Club
· YMCA of Greater Cincinnati
· WELLSTAR Health & Wellness
· Centre Club
· CCH Health & Wellness Center
· YMCA of Greater Boston
· Plainfield YMCA
· Caritas Health & Athletic Club
· Mid Cape Racquet & Health Club
· The Weymouth Club
· The Canton Club
· The Kingsbury Club & Spa
· The Longfellow Club
· Maine Pines Racquet & Fitness
· Phifer Wellness Center
· Rex Wellness Centers
· The Fitness Center at High Point
· The Club (Greensboro, NC)
· Sports Center (Fayetteville, NC)
· AtlantiCare Life Center
· Spa 23 Health & Racquet Club
· Quest Fitness (Hasbrouck Heights, NJ)
· Elevations Health Club
· Hunterdon Health & Wellness Center
· Duke Center for Living
· YMCA of Northwest North Carolina
· Loyola Center for Health & Fitness
· Highland Park Hospital Health
And MANY more!

Here is a few typical responses from attendee’s say about our Regional Staff Training programs:

“I thoroughly enjoyed and benefited greatly from attending your seminar. It was very empowering and motivating!” Michelle - Assistant Supervisor, Member Services - TriHealth Fitness & Health Pavilion - Cincinnati, OH

“Geoff Hampton’s seminar in Pinehurst, NC was a great eye opener for The Wellness Center in Johnson City. We are doing great in sales but needed some help in tracking tours and how to handle phone calls when the caller wants pricing only. Geoff was great to offer a phone script and a tracking system of tours and new joins.” Amy Miller - Membership Services Director - The Wellness Center - Johnson City, TN

“Geoff, I just wanted to thank you again for a great seminar! Everyone is apprehensive when attending these things, but we learned a ton from you! I’m excited to start putting your techniques into motion here at E’town Swim & Fitness Center. Please keep me updated on any upcoming events you will be having in our area.” Brooke Lockhart - Membership Manager - E'town Swim & Fitness Center – Elizabethtown, KY

What do a few top industry business leaders say about Geoff Hampton?

"I’m pleased to be included on Geoff Hampton’s National Advisory Board. I’ve known Geoff for longer than we both probably care to admit, and during that time Geoff has always exhibited the characteristics of innovation, flexibility and integrity in his service to our industry. Geoff’s a veteran pro and someone to whom club operators should be listening, especially NOW." Michael Scott Scudder, President - Club Management Education & Training Online (CMETO)

"Geoff is an industry veteran but that does not even begin to define him. He has been a voice of reason in our business for several decades and his information and his approach are direct, logical and useful. Geoff has a great business mind and it is our luck that he uses it in our industry." Brenda Abdilla – President - Management Momentum – Denver, CO

"At FirstHealth, we include our key management and sales staff in Geoff's seminars. His information is real world in that the staff leaves with ideas and systems to actually implement. Geoff's varied experience in the fitness industry makes him a great resource for medical fitness centers, where much of our expertise lies in clinical skills and programming rather than in sales, marketing and retention efforts. I recommend Geoff as one of the few in our industry who has a firm grasp on these aspects of successfully operating a medical fitness center." John Caliri - Director - FirstHealth of the Carolina’s Centers for Health & Fitness – Pinehurst, NC

Why are the Perform-MAX Systems staff training programs so radically different?

The health and wellness industry experienced a rude awakening with the downturn in the economy. The “Old School” and the “School of False Assumptions”, which have been the standard operating business standards were revealed to be weak and ineffective. Our programs create a unique dynamic that engages maximum NET membership growth. How? Through strong interdepartmental cooperation and bench mark performance standardization blended into strong goal setting with strong ongoing performance analysis.

Interested in more information?

Call today for more information: (865) 304-9409

Or e-mail: perform_max@att.net

Saturday, December 12, 2009

The Weekly Fitness Challenge Returns! 01/01/10

Webiste: http://www.weeklyfitnesschallenge.com/

On January 1, 2010 we kick-off another motivating 12 week campaign designed to encourage regular exercisers to reach out to those they know who are not yet exercising and get them started! Obviously January 1st is a great time to do that because of "New Years Resolutions"!

Every year millions of people worldwide imagine, "This year I'm going exercise!" as a New Years Resolution. However, for the not yet fit that notion is usually short lived. That is why The Weekly Fitness Challenge is so important! The Challenge engages fun exercise programs rooted in a motivated and supported environment and lead by a certified exercise professional! This is the best chance the not yet fit have to begin a life changing exercise program.

This next 12 week campaign will also blend Personal Training and strong Nutritional education into the program. Group Exercise (Aerobics) is the perfect starting point for the not yet fit. The next best step is Personal Training. Along with both of those exercise prescriptions is the dire need for strong and palatable Nutritional education for maximum overall health enhancement.

Each week we will feature a specific Group Exercise format and encourage regular exercisers to reach out to their friends, family members and co-workers that need to exercise and are not yet doing so to lead them to these fun and motivating exercise options!

We also encourage you to join us on FaceBook to report who you took, what class they took and how each enjoyed it as a way of visually motivating others. We also encourage you to report the same info on Twitter using the hashtag #weeklyfitnesschallenge.

Here are some examples of the fun and motivating Group Exercise Class formats which will be featured during the campaign: http://bit.ly/37sdho

During this 12 week campaign ( Click here for a great 12 week journal for your friends to use to track their progress --> http://bit.ly/7HVYz4 ) we will be featuring great clubs with great Group Exercise programs from around the globe that you can take your friends, family members and co-workers to knowing that if we recommend it...its well worth going to! If you know a great club that has strong Group Exercise let us know. We will feature them if they qualify. All we ask is that the featured club promotes The Weekly Fitness Challenge in return.

Like Thomas Edison said, "There ain't no rules around here. We're trying to accomplish something"! JUST DO IT!

In order to truly create dynamic global health and fitness evolution - it requires a powerful grass roots effort.

WRITE, CALL, E-MAIL and CHALLENGE folks to "wakeup" and see the international crisis of ill health, and engage in a powerful solution! THE WEEKLY FITNESS CHALLENGE!

Some have said that our positive message isn't negative enough to garner national or international media! Change that! Lead them to cover something positive...just for a unique change of venue! They might actually help folks improve the quality of their lives and help stem the tidal wave of preventable disease, conditions and afflictions that are directly related to sedentary living!

Some have said that we haven't contributed enough money to Political Campaigns to garner assistance from leading Politicians from around the globe! Change that! Encourage them to engage in REAL Healthcare reform! Healthcare reform begins with each individual!

Some have said that we don't have enough Political cronies to garner National Governmental leadership help from around the world! Change that! Encourage them to act on something that NEEDS to be acted upon!

Some have said that we are not famous enough or "pretty" enough to garner big time Celebrity support! Change that! Encourage them to join The Weekly Fitness Challenge and support something that can improve the health of millions worldwide!

Some have said we are not "connected enough" to deserve support from large distinguished Groups or Associations! Change that! Encourage them to look past their tunnel vision and support a unique grass roots initiative that has already made a profound difference in raising international awareness about exercise and its importance to good health!

Some say we are not "important" enough for healthcare entities since their primary mission is to fill hospital beds and ours is to vacate them! Change that! Encourage them to serve what should be their primary mission! Driving "OPTIMAL" health instead of "NORMAL" health and watch the health of communities worldwide prosper!

If you are wondering about whether or not YOU should get involved, simply ask yourself this question, "Whose job is it to reach out to those who need to exercise and are not yet doing so?" THE ANSWER? It is all of us together! NOBODY else is going to do it! That's right! There is no "RED PILL", there is no "BLUE PILL" that people can take and suddenly become regular exercisers! So JOIN US!

SUPPORT THE CHALLENGE!

To request additional information about The Weekly Fitness Challenge or provide feedback - Contact Executive Director Geoff Hampton:
GeoffLHampton@aol.com

On Twitter: www.Twitter.com/GeoffHampton