Net Membership Growth - The Model vs The Economy

Our Nation is in the grips of a stunning economic downturn. Realists have addressed the situation with zeal, renewed enthusiasm and have engaged counter measures to help offset the situation. They are not in denial.

The wellness and health club business has been hit especially hard in the attrition department and ancillary income streams. While some see steady new membership sales, the spike in attrition is crippling any hope for most in the all important performance barometer of positive net membership growth.

For the people who are in denial and are unable to see the truth of the issue it may be due to the debilitating conditions associated with the advanced stages of the condition known commonly as “Ostrich Effect” ( http://en.wikipedia.org/wiki/Ostrich_effect ). These afflicted folks proclaim that nothing is wrong and think that they simply need to "work harder". Something is clearly wrong, yet these impaired individuals perceive the opposite. If they do not wake up in time they put their business and their ability to serve their clients at risk.

Almost every industry has been seriously impacted by the effects of the economic climate. THAT is the truth. New business, retention of existing clients and other revenue streams have been negatively impacted for most business operators.

This impact has to do with economic conditions for sure. However, the bigger revelation is how under prepared most businesses have been through business modeling that was never designed to lead them to their true performance potential.

Two factors that have greatly contributed to performance potential actualization in this economic crisis;

1. Old School Clingology (Clingology is not a real word)

2. Advanced Utilization of False Assumptionology (Assumptionology is not a real word)

Old school clingologists have been convinced that "the way we have always done things" is still a viable counter measure to current market conditions. In other words, they still believe that doing things the same way as they always have will produce a different outcome. Einstein had a thought relative that form of bizarre thinking. He said it was a sign of insanity!

The school of false assumptionology is another failed business model. In the school of false assumptionology the business operator has created false notions about what success is or is not and in their mind their model is successful even in spite of obvious and quantifiable evidence to the contrary! I think Einstein's assumption is very applicable here also!

What this economic downturn has done more than anything else is to expose fraudulent business models that were supposedly designed for "success"! Look at how many wellness and health businesses are being crippled with crushing quarterly losses. Many have, under dire false assumptions cut their budget for staffing in a misguided effort to thwart losses. Some have falsely assumed that if there is a spike in attrition representing a decrease in total current memberships, then it makes sense to them to cut staffing. The truth? This false assumption reduces the level of customer service for the active members who are not yet dropping out, but as an unintended result, through the reduction in service delivery, attrition as actually fueled. It is incomprehensible to imagine what they must have been thinking prior to this stern test of performance potential.

Any business that is willing to engage some form of maximum performance methodology has at least managed to survive and many even thrive in this climate! How? By truly engaging the power that every business has...but so few effectively utilize.

For business that truly want to know how they are doing, they should employ a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis done by a professional business consultant so that the business can clearly identify why they are or are not sustaining success potential in this economy.

The foundation upon which any business is constructed is the starting point for true performance potential. Most business were built on the shifting sands of arrogance and under informed thought process. Shifting sand is washed away by the flood of economic downturn.

Strong foundations are built on the knowledge that a motivated staff team with a shared vision of success provides the only opportunity for maximum success. Then by engaging a motivated staff that works together in a synergistic manner the landscape evolves whereby maximum success potential is possible. Then the team must conjure up how to deliver previously unimaginable levels of customer service throughout every department...every day! Then effective goal setting, motivational support, performance benchmark standards in all departments and performance analysis enable the strong foundation in which to begin to build the maximally successful performance potential.

Then the business must shift their focus from new membership sales as the barometer to measure success to net membership growth. Net membership growth entails new membership sales, new member referrals (the number one source of new memberships), point of sale engagement into group exercise (aerobics), personal training and other behavior modification programs for the new member.

Help explode arrogance and denial that has crippled our economy and attack success solutions with strong and unflinching confidence. Something is wrong...but difference makers can change the landscape to a new and positive dimension in no time! As Nike says..."just do it"!

Don't continue to have your success potential and your members success potential limited by "old school" thinking and "false assumptions" that are blatantly and quantifiably FALSE! Join the evolution revolution through the GLH Open Systems management model that is designed for maximum success for both the "not yet fit" populations and also for the businesses who claim to want to serve them.

How?

There are several options.

On-site Business Development - Our new "Results Assured" Business Development Program

Business development through our current Regional Training Centers.

GREATER CINCINNATI AREA - Tri-Health Fitness & Health Pavilion - Cincinnati, OH:

http://www.trihealthpavilion.com/

MS, AL, AR, LA - Baptist Healthplex - Clinton, MS:

http://www.mbhs.org/med_serv/wellness/healthplex.htm

GREATER CHICAGO AREA - NCH The Wellness Center - Arlington Heights, IL:

http://www.nch.org/wellness-facilities/wellness-center/index.php

HARRISONBURG, VA - RMH Wellness Center - Harrisonburg, VA:

http://www.rmhwellnesscenter.com/

GREATER AUGUSTA, GA - Health Central - Augusta, GA

http://universityhealth.org/body.cfm?id=39144

Personal Training - Effectively engaging the not yet fit in personal training -> http://bit.ly/aMrTfV

PERSONAL TRAINING - The Evolution Revolution; Personal Training Business Development Manual/Power Point Presentation -> http://bit.ly/cWGTMc

Membership Sales - The GLH Open Systems management Model Membership Sales Business Development Manual

Perform-MAX Systems on FaceBook --> http://www.facebook.com/pages/Perform-Max-Systems/123258004369779?ref=ss

Perform-MAX Systems on Twitter --> http://twitter.com/performmaxsystm

Or, call today: (865) 687-8554 for more information about on-site staff training and business development programs.

Or via e-mail: Perform_Max@att.net

* SPECIAL OFFER: Complimentary 15 minute phone consultation to evaluate your current performance limiters and determine a powerful pathway for you in order to maximize your true success potential. Call (865) 687-8554 today to arrange your complimentary consultation!

Greater Augusta, GA Area - Membership sales & retention seminar

"Maximum Performance - For the membership sales staff"

Membership Sales & Retention Development

Program Date: Thursday June 24, 2010

Time: 10:00am – 1:30pm

Registration Deadline: Friday June 18, 2010

Program Location:

Health Central
945 Broad Street
Augusta, GA 30901

Read about this wellness center --> http://universityhealth.org/body.cfm?id=39144

About The Presenter:

Geoff Hampton specializes in hospital based wellness center and large multi-purpose health club staff team development. He is the creator of the GLH Open Systems Management model that is revolutionizing the way businesses analyze their true performance effectiveness through bench mark standardization in all departments. His primary focus is net membership growth. In creating the culture required for maximum net membership growth Hampton educates attendees and clients about the critical relationship between membership sales, group exercise, personal training and membership referrals for the “not yet fit”.

What will you and your staff team learn?

This seminar will educate, motivate and lead your staff toward maximum performance in both new membership sales and membership retention. While many clubs are experiencing some recent increased activity in new membership sales, most are seeing a significant increase in attrition.

This program engages The GLH Open System Management Model and demonstrates clearly how to increase new membership sales and retention through net membership growth.

This session includes performance benchmark standardization in key elements of new membership sales, performance tracking, goal setting, increased personal training and increased group exercise participation at the point of sale. This is not “theory”. This is maximum success through practical application of a proven system that works!

Who Should Attend?

Hospital Administrators, Executive Directors, Programming Department Heads, Personal Training Directors, Directors of Rehab, Personal Training Staff, Rehab Staff, Group Exercise Directors, Sales Managers, Sales Staff & Front Desk Department Heads.

Registration Pricing: $129 per person

Mail In Registration Form (Call to guarantee registration space)

Your Name: _____________________________________________

Your Title: ______________________________________________

Your E-mail Address: _____________________________________

Club or Business Name: ___________________________________

Street/Mailing Address: ____________________________________

City, State, Zip: __________________________________________

Business Phone #: ________________________

I have enclosed a check for $________________

Make all checks payable to: Club Marketing Resources

Mail to: P. O. Box 30891 * Knoxville, TN * 37930

OR - Call for PayPal credit card payment option

Additional Attendees:

1. _________________________________________________

Title: ________________________________________________

2. _________________________________________________

Title: ________________________________________________

Registration is strictly limited for maximum impact for attendees.

Call today to register! (865) 687-8554

Or E-Mail Perform_Max@att.net

MS, AL, LA, AR Area seminar - "Pumpin' up your personal training business"

"Maximum performance for the personal training staff"

Personal training business development seminar

Program Date: Thursday June 17, 2010

Time: 10:00am – 1:30pm

Registration Deadline: Friday June 11, 2010

Program Location:

Baptist HealthPlex
102 Clinton Parkway
Clinton, MS 39056

Read about this beautiful wellness center:

http://www.mbhs.org/med_serv/wellness/healthplex.htm

About The Presenter

Geoff Hampton specializes in hospital based wellness center and large multi-purpose health club staff team development. He is the creator of the GLH Open Systems Management model that is revolutionizing the way businesses analyze their true performance effectiveness through bench mark standardization in all departments. His primary focus is net membership growth. In creating the culture required for maximum net membership growth Hampton educates attendees and clients about the critical relationship between membership sales, group exercise, personal training and membership referrals for the “not yet fit”.

What will you and your staff team learn?

Personal training is an area that our industry has long underestimated. We require our personal trainers to have recognized personal training certifications, yet as an industry we have no expectation that they will know how to develop the clubs personal training business.

In this dynamic staff training program you and your staff will learn how to develop significant client increases while avoiding the stigma of “selling” personal training. Learn about the importance of benchmark performance standardization, performance tracking, developing a continuum of personal training for the “not yet fit” and how to create a comprehensive club culture designed for maximum personal training performance.

Also learn how to create a dynamic relationship whereby your membership sales staff help educate, motivate and lead new members to your personal trainers in a manner that almost assures new client development.

Who Should Attend?

Hospital Administrators, Executive Directors, Programming Department Heads, Personal Training Directors, Directors of Rehab, Personal Training Staff, Rehab Staff, Group Exercise Directors, Sales Managers, Sales Staff & Front Desk Department Heads.

Registration Pricing: $129 per person

Mail In Registration Form (Call to guarantee registration space)

Your Name: _____________________________________________

Your Title: ______________________________________________

Your E-mail Address: _____________________________________

Club or Business Name: ___________________________________

Street/Mailing Address: ____________________________________

City, State, Zip: __________________________________________

Business Phone #: ________________________

I have enclosed a check for $________________

Make all checks payable to: Club Marketing Resources

Mail to:

CMRI - Perform-MAX Systems
P. O. Box 30891
Knoxville, TN 37930

OR - Call for PayPal credit card payment option

Additional Attendees:

1. _________________________________________________

Title: ________________________________________________

2. _________________________________________________

Title: ________________________________________________

Registration is strictly limited for maximum impact for attendees.

Call today to register! (865) 687-8554

Or E-Mail Perform_Max@att.net

"The not yet fit" - Potential for success - real or imagined?

In today's rapidly changing healthcare and health focus culture the "not yet fit" are being encouraged at every turn to engage positive lifestyle change to improve their health and wellbeing. Many of the current epidemic of lifestyle related ills can either be prevented through exercise and effective nutritional intake or at the very least minimized. Folks who have already been afflicted can improve their quality of life significantly through exercise and effective nutritional reform. Fact or speculation? FACT.

Who has the best chance to educate, motivate and lead these "not yet fit" populations to true success in these venues of lifestyle modification? Any business that engages safe and effective exercise is at the top of the list. CNN can file reports that exercise does not help anyone lose weight or gain health benefits, but that is false. Some easily disputable findings released and an international news giant runs to print it to the detriment of those who need help the most. The "not yet fit"!

Exercise is now being touted as "medicine". What a great conceptualization! However, for anyone to tout exercise as "medicine" and continue to lack the understanding of what it really takes to educate, motivate and lead the "not yet fit" to true lifestyle change through exercise is really no different than the "old school" health club model which baited "not yet fit" folks to join and then was hopeful they would never show up again.

The "Old School" Model = 1 not yet fit person + high pressure sales + false hope = failure for the "not yet fit"

Now, the "school of false assumptions" is luring the "not yet fit" to join their businesses through a different, but still failure driven model. At the same time, touting "exercise is medicine".

The "School of False Assumptions" Model = 1 "not yet fit" person + false claims that a free fitness evaluation/free fitness assessment/free session with a personal trainer will enable success = failure for the "not yet fit"

Fact or speculation?

FACT

Prove it? Okay. If you subscribe to the "school of false assumptions" model here is your challenge:

1. Analyze active participation by % of new members who have joined since January of 2010

2. Analyze the level of activity of those who are now dropping out due to the "economy" as they say

3. Analyze how many already fit or regular exercisers are dropping out now because of the "economy"

Analysis will prove that folks who never got started exercising are the ones who are dropping out. This despite a virtual promise to help. You know..."exercise is medicine".

So which is more egregious? To sell a "not yet fit" person a membership with no hope that they will use it or to sell a "not yet fit" person a membership with false hope that never materializes?

The beginnings of true change to educate, motivate and lead the "not yet fit" can only happen when the focus is on REAL success planning for that person that is being offered hope. The "not yet fit" are not yet fit due to a vicious cycle of repeated failures. They "hope" and "wish" for success but have a deep seated fear and expectation of failure. That is why it is so easy for a predatory approach like the "old school" to take their money and run.

False Assumptionology (the foundational thinking within the school of false assumptions):

1. Front desk - The fitness staff, personal trainers and group exercise (aerobic) instructors must be certified and maintain that certification during employment. That's good! How about the front desk? You know...the department that has far and away the most daily interactions with members, prospects, dignitaries, press or whomever enters the facility? What certification is required of them? NONE. In fact...most front desk staff have little understanding of most if any of the offerings made to new "not yet fit" members and how important it is to exceed their expectations every day they enter the club.

2. Membership sales related staff - No certification and little effective training. In fact most wellness/fitness facilities use cross-responsibility (staff that do multiple jobs) staff to do membership sales in a false assumption that this technique will save money in the budget! FALSE! The net result is poorly trained staff reluctantly trying the get "not yet fit" folks to join. If exercise is "medicine" then that is a case of malpractice! The "not yet fit" person who ventures into the facility has a NEED to join and a greater NEED to succeed if they join! If they do not join...or worse yet...they join and fail, their deep seated fear of failure has been reinforced!

3. New member offerings - Imagining that a "free" fitness orientation or evaluation will somehow spontaneously and without warning create a regular exerciser where before there was none is ludicrous. The reason the "not yet fit" are not yet fit is because they are not yet in a success cycle. How do you create a success cycle for them? By understanding that it is not a "membership" that will make the difference for them, but a behavior modification!

4. Personal training - During the personal training certification process not one iota of business development strategy is offered. Simply how to deliver safe and effective prescriptive exercise for clients. Many businesses offer new "not yet fit" members an "exercise equipment orientation" under the truly false assumption that in a few sessions about equipment they will somehow overcome their long-term behavior of non-exercise and suddenly opine to work out everyday! Not only is this utterly false, but the business that does this deludes their own thinking into believing that this technique works. IT DOES NOT. See above analysis suggestions for quantifiable evidence to the contrary. Personal training must be delivered in a continuum for "not yet fit" populations if it is to be effective as behavior modification applications.

5. Group exercise (aerobics) - Personal training and group exercise are the two most important early engagement strategies in trying to educate, motivate and lead the "not yet fit" to lifestyle modification success. Group exercise should be engaged for all new members at the point of sale.

If there is to be real hope for the "not yet fit" then there there needs to be radical evolution in an industry that really can make a profound difference for those who need it the most. No more "old school". No more "school of false assumptions". Now? Join the evolution revolution through the GLH Open Systems management model that is designed for maximum success for both the "not yet fit" populations and also for the businesses who claim to want to serve them.

How?

There are several options.

Regional business development through our current Regional Training Centers.

GREATER CHICAGO AREA - Upcoming seminar - "Pumpin' Up Your Personal Training" Seminar - June 10th -> http://bit.ly/dwaTH4

HARRISONBURG, VA - Upcoming seminar - "Pumpin' Up Your Personal Training" Seminar June 30th -> http://bit.ly/93h1g2

GREATER CINCINNATI AREA - Upcoming seminar - Pump up your new membership sales, retention & personal training -> http://bit.ly/9XpFsc

GREATER AUGUSTA, GA area seminars --> http://bit.ly/aWeEmU

PERSONAL TRAINING - The Evolution Revolution; Business Development Manual/Power Point Presentation -> http://bit.ly/cWGTMc

Perform-MAX Systems on FaceBook --> http://www.facebook.com/pages/Perform-Max-Systems/123258004369779?ref=ss

Perform-MAX Systems on Twitter --> http://twitter.com/performmaxsystm

Or, call today: (865) 687-8554 for more information about on-site staff training and business development programs.

Or via e-mail: Perform_Max@att.net

Greater Chicago Area - "Pumpin' up your personal training!"

"Maximum performance for the personal training staff"

Personal training business development seminar

Program Date: Thursday June 10, 2010

Time: 10:00am – 1:30pm

Deadline: Monday June 7, 2010

Program Location:
The Wellness Center
900 West Central Road
Arlington Heights, IL 60005

Read about this beautiful wellness center! --> http://bit.ly/ctXeUf

About The Presenter
Geoff Hampton specializes in hospital based wellness center and large multi-purpose health club staff team development. He is the creator of the GLH Open Systems Management model that is revolutionizing the way businesses analyze their true performance effectiveness through bench mark standardization in all departments. His primary focus is net membership growth. In creating the culture required for maximum net membership growth Hampton educates attendees and clients about the critical relationship between membership sales, group exercise, personal training and membership referrals for the “not yet fit”.

What will you and your staff team learn?
Personal training is an area that our industry has long underestimated. We require our personal trainers to have recognized personal training certifications, yet as an industry we have no expectation that they will know how to develop the clubs personal training business.

In this dynamic staff training program you and your staff will learn how to develop significant client increases while avoiding the stigma of “selling” personal training. Learn about the importance of benchmark performance standardization, performance tracking, developing a continuum of personal training for the “not yet fit” and how to create a comprehensive club culture designed for maximum personal training performance.

Learn how to create a dynamic relationship whereby your membership sales staff help educate, motivate and lead new members to your personal trainers in a manner that almost assures new client development.

Who Should Attend?
Hospital Administrators, Executive Directors, Programming Department Heads, Personal Training Directors, Directors of Rehab, Personal Training Staff, Rehab Staff, Group Exercise Directors, Sales Managers, Sales Staff & Front Desk Department Heads.

Registration Pricing: $129 per person

Mail In Registration Form (Call to guarantee registration space)

Your Name: _____________________________________________

Your Title: ______________________________________________

Your E-mail Address: _____________________________________

Club or Business Name: ___________________________________

Street/Mailing Address: ____________________________________

City, State, Zip: __________________________________________

Business Phone #: ________________________

I have enclosed a check for $________________

Make all checks payable to: Club Marketing Resources

Mail to:
CMRI - Perform-MAX Systems
P. O. Box 30891 * Knoxville, TN * 37930

OR - Call for PayPal credit card payment option

Additional Attendees:

1. _________________________________________________

Title: ________________________________________________

2. _________________________________________________

Title: ________________________________________________

Registration is strictly limited for maximum impact for attendees.

Call today to register! (865) 687-8554

Or E-Mail Perform_Max@att.net

Harrisonburg, VA - "Pumpin' up your personal training!"

"Maximum performance for the personal training staff"

Personal training business development seminar

Program Date: Wednesday June 30, 2010

Time: 10:00am – 1:30pm

Deadline: Friday June 25, 2010

Program Location:
RMH Wellness Center
501 Stone Spring Road
Harrisonburg, VA 22801

Read about this beautiful wellness center! --> http://bit.ly/ddRYAj

About The Presenter Geoff Hampton
Geoff Hampton specializes in hospital based wellness center and large multi-purpose health club staff team development. He is the creator of the GLH Open Systems Management model that is revolutionizing the way businesses analyze their true performance effectiveness through bench mark standardization in all departments. His primary focus is net membership growth. In creating the culture required for maximum net membership growth Hampton educates attendees and clients about the critical relationship between membership sales, group exercise, personal training and membership referrals for the “not yet fit”.

What will you and your staff team learn?
Personal training is an area that our industry has long underestimated. We require our personal trainers to have recognized personal training certifications, yet as an industry we have no expectation that they will know how to develop the clubs personal training business.

In this dynamic staff training program you and your staff will learn how to develop significant client increases while avoiding the stigma of “selling” personal training. Learn about the importance of benchmark performance standardization, performance tracking, developing a continuum of personal training for the “not yet fit” and how to create a comprehensive club culture designed for maximum personal training performance.

Learn how to create a dynamic relationship whereby your membership sales staff help educate, motivate and lead new members to your personal trainers in a manner that almost assures new client development.

Who Should Attend?
Hospital Administrators, Executive Directors, Programming Department Heads, Personal Training Directors, Directors of Rehab, Personal Training Staff, Rehab Staff, Group Exercise Directors, Sales Managers, Sales Staff & Front Desk Department Heads.

Registration Pricing: $129 per person

Mail In Registration Form (Call to guarantee registration space)

Your Name: _____________________________________________

Your Title: ______________________________________________

Your E-mail Address: _____________________________________

Club or Business Name: ___________________________________

Street/Mailing Address: ____________________________________

City, State, Zip: __________________________________________

Business Phone #: ________________________

I have enclosed a check for $________________

Make all checks payable to: Club Marketing Resources

Mail to:
CMRI - Perform-MAX Systems
P. O. Box 30891 * Knoxville, TN * 37930

OR - Call for PayPal credit card payment option

Additional Attendees:

1. _________________________________________________

Title: ________________________________________________

2. _________________________________________________

Title: ________________________________________________

Registration is strictly limited for maximum impact for attendees.

Call today to register! (865) 687-8554

Or E-Mail Perform_Max@att.net

Health & Wellness Business - Economic Climate Is What You Make of It

The current economic climate in the U.S. seems to dominate the news recently. As a result, all the doomsday prognosticators are dutifully spreading their poison, and the bad news spreads like wildfire. The truth is, in times of economic uncertainty, wellness/fitness operators who don’t over or under react will thrive.

The importance of strong leadership

It all boils down to planning and leadership. Employees always follow the tenor set by their leaders. If leaders have planned poorly, it will show. If leaders have the "deer in the headlights look," it will also show. And staff members will respond accordingly. Likewise, if a wellness/fitness operator scales back operations and creates a vision of a business waiting for the grim reaper, the result will be predictably negative. Staff and members alike will feel the sense of impending doom. Great leaders are created during unpredictable times like these. Just as certainly, poor leaders are revealed under the same market conditions.

There was a famous football coach at my alma mater (University of Tennessee) many years ago named General Robert Neyland. One of Neylands’ contemporaries paid him a great compliment with the following quote (southernized version): "He can take hisn’s and beat yourn’s, or he can take yourn’s and beat hisn’s!" Translation: It didn’t matter who the General was coaching because he would inevitably make them winners. He was the epitome of great leadership. He didn’t care about economic conditions, recruiting climate or anything else. He knew how to win, and win he did. That’s leadership!

Capitalizing on gloomy news

With these predictions of gloom and doom, the population at large will tend to gravitate toward uplifting endeavors to help them cope with the economic climate. As the press "creates the news" of gloom and doom, they also continue to report on the importance of health and wellbeing. Additionally, on just about every cable network there are fitness programs, nutrition programs, diet programs, infomercials for home exercise equipment and all types of messages urging the general public to take care of themselves through healthy lifestyle modification.

Who is best suited to answer the needs of a stressed-out population during times like these? Wellness/fitness operators, of course. Home exercise equipment always seems like such a great idea to people who are not educated about the failure rate for most home exercise endeavors. However, most home exercise equipment either ends up as a convenient clothes horse or an inconvenient dust collector. The wellness/health industry must reach out to satisfy these needs.
Targeting the right markets Now is the time to get creative and bold. This does not mean increasing your spending significantly, it means rethinking what you are currently doing. The three groups who need the most help during these trying times are the corporate, “not yet fit” and aging markets.

If your facility is not currently pursuing these three markets vigorously, you are missing a truly golden opportunity. These markets are perfect candidates for membership and special programs during the current economic upheaval.

The corporate market. The corporate market needs to maximize employee performance now more than ever before. Wellness/fitness operators, if properly prepared, can reap a bountiful harvest. However, a half-baked, outdated approach will not work. The corporate marketplace is brimming with hope at the prospect of a wellness program that will truly offer employees an opportunity to effect lifestyle change. Remember, corporations’ primary concern is their sedentary employees. These are the employees who don’t go to wellness/health clubs, so be creative in creating programs for them.

The “not yet fit” market. The “not yet fit” market is partially comprised of the previously mentioned sedentary employees. It is, however, much larger than that. It also includes sedentary housewives, sedentary non-professional workers and many other groups. This market is getting plenty of media coverage as to the importance of getting off the couch and into an exercise program.

The aging market. The aging market is another group who are really going for the wellness/health concept and who also fear the volatility of economic chaos. If you want them in your club, power up and go after them. They are ready to change now! REGARDLESS of economic climate. Show them the true pathway to the success they need in dynamic and lasting lifestyle modification!

If you would like additional information on how to navigate the treacherous waters of an economic downturn, contact Geoff Hampton today.

Via e-mail: perform_max@att.net

Or phone: (865) 304-9409